Beauty Marketing Simplified podcast

What you will learn from this episode: How to create a significant movement even when you feel like all the odds are against you. Find out how you can empower others to join you with collaborative action that champions a cause beyond yourself. Learn to stand your ground even when others try to dissuade you from making things happen. It's easy to go along with the flow and ultimately give up when f...

What you'll learn from this episode: Know what to look out for with the recent Instagram changes, so you create and post content that reaches your target audience. Find out about the Google updates and how it affects prospective clients finding your website to have more possible conversions. Learn how to navigate the new Apple iOS 15 changes with email delivery. Changes are inevitable. Many change...

What you'll learn from this episode: Find out how Facebook ads differ from Google ads. Hear the advantages of using each advertising platform to know which is best to achieve your beauty business goals. Learn how to create and then optimize your ad to target ideal clients who will purchase or book an appointment. Hayley Johnston runs an agency called Piper & Co Digital, a full-service digital agen...

What you will learn from this episode: Discover about the "five P's" you need to do at the start of the procedure to set the tone, so clients know what to expect. Learn techniques in drawing and designing permanent eyebrows to achieve the proper symmetry for both eyebrows quicker and faster. Know more about the position, speed, and pressure for more pigment retention with your clients. Find ways t...

What you will learn from this episode: Learn how to create your own YouTube channel to gain more beauty business clients in no time. Find out the tips and tricks for setting up your studio, tools, and equipment to get you started with your YouTube channel with low cost and minimal effort. Discover content ideas so that you know what YouTube videos to create and keep your subscribers engaged with y...

What you will learn from this episode: Find out why you should take advantage of using QR codes and make the most of them for your beauty business. Learn about the importance of automation and how Messenger bots can help you. Discover unique timing tips for hashtagging and get clients in specific locations with your social media posts. Hear about current resources for creating captions/subtitles s...

What you will learn from this episode: Find out why it is alright to acknowledge the negative emotions you feel at this challenging time and hear ways to transform them into happiness Discover Brene' Brown's teachings on rumblings, curiosity, and more so you show up better when life might trigger you. Learn about the idea of grounded confidence, so you can design your mission statement with an emp...

What you will learn from this episode: Find out important things to know about the new IOS data privacy changes Check out what platforms are affected by the privacy changes to understand how to make the most of your advertising strategy. Learn some of the best ways to navigate these changes on your social media platforms With the new IOS privacy already rolling out, how might it affect your advert...

What you will learn from this episode: Find out what you need to do when hiring and managing your team members so that you set the expectation for each of them right from the start. Discover a 4-point managing system that eliminates competition and instead encourages collaboration. Learn the common mistakes that most beauty business owners make when hiring employees. Hear about how to get your sta...

What you will learn from this episode: Find out marketing tips and strategies for creating content that hooks the audience's attention and inspires them to take action with your services. Learn about how to make the best headline hooks for social media posts. Discover Instagram tips and hacks that will help boost your engagement and marketing effectiveness Understand how you can leverage video in...

What you will learn from this episode: Understand why showing your human vulnerabilities and genuinely engaging on your social media helps your audience resonate with you, as well as your business. Discover what impact your story can have on the lives of those who needed to hear it and how it is a liberating experience for you too. Find out what to do when you are in a seemingly hopeless situation...

What you will learn from this episode: Learn how to make use of your voice to draw in prospective clients for a deeper connection. Find out how to sound confident without coming off as arrogant. Discover how to start any presentation well, and end strong. Learn how your voice can convey the value of beauty business services or turn potential clients away. Tracy Goodwin helps executives, profession...

Join our FREE workshop and get consistent clients now! Click here: https://www.aprilmeese.com/live What you will learn from this episode: Find out traditional marketing strategies you can employ that are as effective today as before in getting clients Learn a leadership style that keeps together an organization without being controlling Find out what's in, what's new, and what works best in the be...

Join our FREE workshop and get consistent clients now! Click here: https://www.aprilmeese.com/live What you will learn from this episode: Learn how to go about forging ideal partnerships that allow for a steady stream of referral clients for your beauty business Learn the basics of a collaboration framework that effectively establishes strategic partnerships Find out where to look for ideal partne...

Resources / Links: Coupon Code: CLONE https://www.aprilmeese.com/offers/CyMRty5P?coupon_code=CLONE How can you be more aligned with your conversations with your clients and prospects? Let's leverage the power of communication by using persuasive language. What you will learn from this episode: Discover the persuasive words to use for people to book your beauty services Learn some key things that a...

What you will learn from this episode: Learn how to be fearless in going forward despite the odds, so you continue growing your business. It would be best if you didn't do it all alone, and it is essential to know the value of great mentors for solid support. Learn that the only way to keep going forward is to keep evolving and accepting any imperfections. Summary: Anne Marie is the director and m...

What you will learn from this episode: Find out how to clearly create an ideal client avatar of your beauty business so you keep attracting the very best clients every time. Understand people's buying mindset so that everything you do speaks directly to them, and you are top of mind when they take action. Learn how to start a client attraction funnel and find the time to do it even when you say yo...

What you will learn from this episode: Find out some of the mistakes PMU beauty artists make that you should avoid so that you protect your integrity and credibility Discover one trick to doing effortless permanent makeup strokes Hear tips for turning clients into raving fans and keep them coming back again & again Learn how to think and plan long-term for your business to continue growing Summary...

Summary: How do you connect with individuals and stay top of their minds through the content you post? Do you want to grow your network, make the most of your connections, and network for collaborations? You can leverage the power of LinkedIn.  Try the strategies that our guest, Raluca Topor, used to secure more clients. Raluca Topor is a Career Accelerator and LinkedIn Marketing Strategist helpin...

  Summary: Are you a beauty professional that is a perfectionist? Do you find yourself always comparing your photos with someone who's been ahead of you in the industry? Do you feel like your work is never good enough? Don't be hard on yourself. Just continue to learn and train more, but don't give up. You are not alone! Listen to Layla's journey to success. Layla Hinchen started her career in the...

Summary: Are you learning to balance motherhood, family relationships, life, or any other challenge with running your beauty business? How do you rise beyond the struggles and keep moving forward personally and businesswise? Look for the opportunities in change and with hopeful eyes to see that there's always something new that you can do to adapt and thrive. The key is to focus your energy where...

Summary: Do you see value in building global partnerships? Is there an opportunity to position yourself as an expert in your industry? It's best to find out how the Clubhouse platform works best for your business. Here are tips that can help you maximize the use of this app.  Start with an intention. How are you going to give value to your audience? Think of collaborations and adding value. Then h...

Summary: How do you move from just having a successful life to one of significance that allows you to create a legacy that lives on for decades beyond your life? The Blackbelt Leadership allows you to lead and live a life that empowers a new generation to make good choices to become a better version of themselves.  Ultimately, this type of leadership makes a positive difference in the world around...

Summary: It's the start of the year, so what better way to bring it in than with gems of wisdom from our guest Vicky Martin. With her life experiences (shaken and stirred), she has nothing but lessons learned for herself and others, for a better perspective. With her passion for continuing inner growth, she's dedicated to helping others. She inspires us to look within to see the light in every sit...

Summary: One vital thing that you must know about Facebook ads is that they have changed since Apple changed their privacy settings.  If you try to run your Facebook ads on Facebook and Instagram, you won't be able to track conversions for those that click on your ads while using Apple devices.  Ultimately, it seems that Facebook ads are a bit less effective, which only means the cost will be goin...