Be The Impact Podcast

Beer - People - Purpose ... these 3 words are on every single can that The Virginia Beer Co. produces and is deeply rooted in their approach to operating their business.  Co-Founder Chris Smith joins the Be The Impact Podcast to share the entrepreneurial story from a college barstool idea to a successful international brewery. We touch on embracing the community, branding, managing countless logis...

Giving Tuesday is a great time to support organizations that reflect your values, and as a company, we believe in supporting non-profits doing environmental and social good.  As part of our 1% For the Planet membership, we are proud to donate at least 1% of our total annual revenue to non-profit partners that share our values.  This episode focuses on the work of one of our regional non-profit par...

Recover has been driving innovation in the sustainable apparel industry since 2010. In this episode co-hosts Bill and Adam discuss the technical side of Recover's rapidly expanding product line and ever-decreasing supply chain footprint. What product started it all, how capabilities have changed over time, and why initiatives like the newly launched "Closed Loop Program" is so vital...

Regenerative agriculture and why it's good for your health and local economies. In 2017 Emily and Cam O'Sullivan started with a simple concept to grow and harvest food for their family's use.  This idea turned into a full blown regenerative farm and sustainable business called Refuge Farm that not only provides nutrient-rich and organic whole foods for the intentional consumer but a...

Established in 2010, Sustain Charlotte advocates for smart growth across equity, economy, and environments within the greater Charlotte region. Founder and Executive Director, Shannon Binns, joins the podcast to discuss why this work is so important as the city continues to be one of the fastest growing cities in the country. Shannon also touches on the organization's upcoming Biketoberfest e...

As we hit double-digit episodes we're excited to give you, the listener, more background information and insight into the hosts of the #BeTheImpact Podcast. This two part mini series will give you a behind the scenes look at why sustainability, business innovation, and outdoor adventure are so important to co-hosts Bill Johnston and Adam Bratton both personally and professionally. In this epi...

As we hit double digit episodes we're excited to give you, the listener, more background information and insight into the hosts of the #BeTheImpact Podcast. This two part mini series will give you a behind the scenes look of why sustainability, business innovation, and outdoor adventure are so important to co-hosts Bill Johnston and Adam Bratton both personally and professionally. In this epi...

Endless logistics, ever-shifting variables, and the unknown extremes of a self-supported 100+ mile river trip in Northwest Alaska.⁠ ⁠ This episode touches on what it takes to plan an expedition of this magnitude and hit on a few surprises while packrafting from the Gates of the Arctic National Park to Kobuk Valley National Park with Recover Ambassadors Samuel Martin and Wes Maxwell.⁠ ⁠ Paddlers: S...

Recorded live while overlooking the beautiful Green River Gorge in Saluda, NC, hosts Bill Johnston and Adam Bratton are joined by local entrepreneur, Sara Bell, founder of Green River Adventures and The Gorge Zipline .  Sara shares her entrepreneurial journey from architecture school to building and operating one of the most authentic and experientially focused outfitters in the Southeast. Navigat...

Ever hear of an interstate with a 5 MPH speed limit? Around the Crown 10K Co-Founder, Brian Mister, shares the steps of shutting down a major highway at the urban core of Charlotte for North Carolina's largest 10K each year. Not your standard running event, the ATC 10K features year-round community engagement , local partners , and a sustainability plan that is second to none. All of these ef...

Now is, literally, the time to speak up for the future of our beloved natural resources. I Heart Pisgah Executive Director Will Harlan joins the podcast to share why we are at a critical time in the history of the most visited National Forest in the country and what you can do to #BeTheImpact The U.S. Forest Service is finalizing a 30-year plan that determines how much of the one-million-acre  Pis...

As the only environmental watchdog for the Catawba-Wateree River Basin and the over 4 million residents that rely on the river for clean drinking water and electricity, the Catawba Riverkeeper organization clearly has a lot of responsibility.  Executive Director, John Searby sits down with co-hosts Bill Johnston & Adam Bratton to share a bit more detail on the work that the organization is doi...

Professional soccer club co-founders Keil Corey and Matt Wolff share their unique perspective and many lessons learned from starting a soccer franchise that's about more than soccer. The club approaches the sport and their work as a catalyst for a more environmentally sustainable and socially just world. In their inaugural season, the club has already had a massive impact in the communities a...

Blistering Pace Race Management , the company behind famed Big Sur International Marathon and Napa Valley Marathon as well as World Marathon Majors like the Chicago Marathon and NYC Marathon knows a thing or two about what runners want and expect from their race experience. Be The Impact co-hosts Bill Johnston and Adam Bratton discuss how the team at Blistering Pace approach their events and why f...

Listen as co-hosts Bill Johnston, Adam Bratton and Recover's Sale Manager record live from  the Outdoor Retailer show ... the largest trade show for the Outdoor Industry. This episode covers trends in the outdoor industry and reasons why Recover continues to find success at the annual show. Also, check out the featured article of the pre-show Outdoor Retailer Magazine Connect with us on socia...

The average t-shirt travels 17,000 miles (the equivalent of flying from the US to Asia, twice!) from raw material to finished product. In comparison, the average Recover t-shirt travels 250 miles from raw material to finished product.  In this episode, co-hosts Bill Johnston and Adam Bratton discuss their experiences riding Recover's supply chain by bike in one day and the eye-opening short f...

Recover is proud to bring you the "Be The Impact" Podcast to inspire listeners to live for a more sustainable tomorrow, today. Follow along as co-hosts Bill Johnston and Adam Bratton bring you stories of sustainability, business innovation and outdoor adventures. Connect with us on social! Instagram & Facebook - @RecoverBrands YouTube - Recover Brands Strava Club Learn more about our...