Be The Impact Podcast

Fresh off an energy filled weekend along the California coast for the the 39th running of the Big Sur International Marathon, Bill and Adam reflect on how Recover continues to build on our involvement, various partnerships and the environmental impact through this iconic and bucket list race. 2026 Event Savings: 100,944 Plastic bottles diverted from the landfill 329,554 KWH of fossil fuel-based en...

Fresh off an Undefeated and National Championship season in the USL2 , we caught up with Vermont Green Football Club Co-Founder Patrick Infurna to discuss the meteoric rise and increasingly expanding impact that the club is having both on and off the pitch in Burlington, Vermont and around the globe. Vermont Green FC Impact Stats by working with Recover for custom merchandise in 2025 alone: Saved...

We're excited to announce that, as of today, Recover has officially assumed all managerial and oversight responsibilities for Headsweats, an innovator in performance headwear since 1998. Each brand will continue to operate independently, maintain their own unique brand identities, and have a focus on greater complementary efforts, products, and operational efficiencies.  By bringing together...

It's officially race week for the Novant Health Charlotte Marathon and our Co-Host Adam Bratton was invited to join DC Lucchesi on the " Running Around Charlotte " Podcast to discuss all things Recover and the weekend of events. We talk about the evolution of Recover over the years, how Recover's support of the marathon goes well beyond just the race course, and an exciting opp...

The highly celebrated "Golden" Anniversary of "The People's Marathon" is just around the corner, and we could not be more excited to be the Big Impact Outfitter of the Marine Corps Marathon again this year. We caught up with MCM Race Director Alex Hetherington to reminisce the long history of the event, discuss his personal relationship with the race, and what it means to...

As we continue the yearlong celebration of Recover's 15th anniversary, Co-Hosts Adam and Bill take a step back and reminisce some of the early wins, challenges, and lessons learned as the brand continues to show that a holistic approach to sustainable apparel has not only caught on, but is thriving and finding new ways to have a positive impact on our environment and our future. Mentioned in...

We are extremely proud to release a brand new initiative that pushes the bounds of what is possible in sustainable apparel. Consider this the Grand Opening of our Recover L.A.B. (Living. And. Breathing.) program, which allows us to test new sustainable materials, further reduce waste, and bring exclusive products to market. In addition to our longstanding core products and collections, our retail...

With a shared vision to protect, conserve, and educate others about our environment, particularly marine wildlife, we are excited to expand on the Recover and Guy Harvey partnership with the release of new eco-friendly apparel that supports our customers and our planet. Dr. Guy Harvey, a lifelong artist, waterman, and visionary, joins the podcast to deep dive into his upbringing, the inspiration b...

Environmental advocacy, education, and access have been at the core of Recover's efforts since day #1. In this episode, we are joined by Heather Klein Olson, the Executive Director of American Hiking Society (AHS), who has shared those core principles for the past 50 years. This is why our brand new Public Lands summer fundraising collection is such a natural collaboration. Learn about the mi...

Recover and Arbor Day Foundation has a rich partnership history through a shared commitment to plant, nurture and celebrate trees and by providing Arbor Day Foundation (and hundreds of their global member organizations) with sustainable and planet approved merchandise. In this episode, we are joined by Jeff Ashelford (Manager, Corporate Partnerships) who shares the history of the Arbor Day Foundat...

  PPAI (Promotional Products Association International) is the largest trade association for the promotional products industry. With 15,000+ members, this $25 billion dollar industry has a lot of impact on how the world conducts business, and the world itself. We sit down with Elizabeth Wimbush, the first-ever Director of Sustainability & Responsibility at PPAI to discuss trends of the industr...

As an ongoing measure of our business success, we routinely look forward to our annual "Giving Tuesday" campaign. This year's campaign got a head start when Hurricane Helene swept through and destroyed towns, small businesses and wide swatches of land throughout our home region of Western North Carolina. This episode explores the immediate and ongoing fundraising efforts that Recove...

Owning and operating a year-round series of running events and multiple run specialty stores in Lexington, Kentucky, "John's" continues to highlight sustainability through Recover products and merchandise in their stores and at start lines. Marketing gurus of Recover (Adam Bratton) and John's Run/Walk Shop (Matt Reno) sit down to chat about the truly sustainable approach that w...

36 years after this first official race at the age of 4, Cal Neff, continues to thrive in the running industry. He is a professional athlete for ALTRA , a running coach, and the Race Director for a year-round series of non-traditional, yet approachable, trail races under the Trail Racing Over Texas (TROT) umbrella. He joins the podcast to share his world traveling upbringing, how he landed in Texa...

Coming off a productive ASI ( Advertising Specialty Institute ) Chicago Show, Recover's Bill Johnston and Adam Bratton recap the action packed show, explain how all three NG Labs Brands ( Recover , Boxercraft , and Headsweats ) are well positioned to serve the corporate promo space and why sustainability remains one of the hot topics of discussions with our customers. To learn more about NG L...

For over 25 years, The Island School , located in Eleuthera, Bahamas, has been empowering young people in their "coming to age" journey through experiential education in an immersive and idealistic setting. At its core, the school's teaching philosophy is based on the simple question of "how do we live well in a place?". This philosophy is rooted in conservation, sustainab...

 As we step back and celebrate the 2nd anniversary of the Be The Impact Podcast (and the 50th episode!), the theme of longevity keeps creeping into our minds. Parallels to longevity are easily found in our company's history of leading the sustainable apparel industry since 2010, the infinite circularity of every single product we make, and the positive impact that we continue to have on our p...

This rolling episode gives a look into Recover on the Road as we head north to support the Marine Corps Historic Half in Fredericksburg, VA with Fleet Feet and finalize our Marathon Merchandise plan with our retail partner, Pacers Running, in preparation for "The People's Marathon" in October. A busy few days of meetings, expo set up, racing, and connecting with our customers distil...

NG Labs (New Generation Labs) is a conglomerate of brands focused on sustainability and ethical practices, working together to elevate products and services in the apparel market.  With vertical manufacturing capabilities, state-of-the-art embellishment options, and world-class distribution and fulfillment, NG Labs has become a go-to supplier for customers looking for stylish, affordable, and sust...

Sustainability is not a seasonal trend at Recover, but when April rolls around, we fully embrace the additional awareness, acknowledgment, and celebration of Earth Month.  In this episode, Bill and Adam explain how our Earth Month Fundraiser campaign directly supports environmental non-profits from coast to coast, why it's such an important part of our ongoing Giveback efforts, and how you ca...

Porvenir translates to "future" in Spanish, which is the driving vision for this environmentally focused and eco-conscious landscape cultivation and design organization in Central America. Through "Concept Working Plans", the aim is to create long term sustainable solutions for clients both big and small. Co-Founding Partner of Porvenir Design , Sam Kenworthy, joins the podcast...

Recover is once again, proud to partner with RunCharlotte 's year-round family of events including their signature and capstone race, the Novant Health Charlotte Marathon , now in it's 20th year. Recover's Founder Bill Johnston joins Tim Rhodes and DC Lucchesi to give some history of the brand's roots and a sneak peak into what participants can expect at each of RunCharlotte&ap...

It's well documented that Recover's origins can be traced back to conversations while riding bikes in Western NC. Getting outside and active has been at the core of Recover since the very beginning and it continues today as we are the proud apparel partner for some of the world's most iconic endurance events.  Around the globe, Strava connects millions of runners, cyclists, hikers,...

Repeat podcast guest John Searby (Executive Director of the Catawba Riverkeeper ) joins us for a 2nd episode to give an update on the significant growth that the environmental non-profit has seen over the past few years through their non-traditional approach. We discuss the longstanding partnership of the Monthly Cleanup Series presented by Recover , why it is so critical to their member engagemen...

We recently hit the road to touch base with a few suppliers of our HyperLocal Supply Chain in North Carolina. The goal? Visit and see the operators, employees, and staff on the manufacturing floor. Capture behind the scene photos and videos to share with our audience and customers. Get a first look at the brand new Eco Socks that will be hitting our website soon.  Instead of riding bikes like we d...