BE THAT 1% Podcast

Maggie Awad is the founder of Elevate Performance Medicine and one of the most trusted medical pioneers in professional sports. As a Board Certified Family Nurse Practitioner and a Functional Sports Medicine Specialist, Maggie’s approach is grounded in decades of groundbreaking clinical work and research focused on one question: how do we reduce inflammation in high performers and professional ath...

Preparation is usually praised as discipline, but sometimes, it’s the safest place to hide. In this episode, we explore how high performers use prep work, planning, and self-improvement to delay the very thing that would move their life forward: exposure. From over-refining ideas to rehearsing conversations we never have, preparation can quietly become a form of resistance, one that looks responsi...

In today’s episode, James shares 5 habits that you can either continue to strengthen and reinforce or begin to integrate into your daily, weekly, and quarterly rhythm to become unshakable amidst the chaos. The post Habits that make you unshakable in a chaotic world appeared first on .

In this episode, Jessica and James explore how your attachment style influences the relationships you form at work and at home, and what strategies you can do to lead with safety. The post Leading with Safety: What Attachment Theory Teaches Us About Trust and Influence w Jessica Baum appeared first on .

In today’s episode, James shares seven communication tools that he has used over the past 12 years while working as a coach to corporate leaders, elite athletes, and couples worldwide. The post 305. How to create breakthrough conversations appeared first on .

In this episode we dive into what is the internal drives behind performance and what happens when we slow down, go inward and confront the truth we may be avoiding. The post 304: Beyond Performance w Paleta appeared first on .

Coach Amanda Gaines has been a part of the Gopher dance team for 19 years. First as an athlete from 2005-2009, then as an assistant coach from 2009-13, and then as the head coach. Gaines became the head coach in April 2013 and held that role until March 2017. After taking some time off, she resumed that role in 2020. During her tenure, Gaines helped the Gophers to a national championship as an ath...

Get ready for a powerful conversation about love, healing, personal evolution, and building relationships that last. The post 302: Love Without The Mask with Tori Gordon appeared first on .

Breanna Acosta is a 4x national champion coach and driven entrepreneur, known for founding and leading two successful businesses in the dance industry—Envision Dance and Gymnastics and Bre Choreography Management. In this episode, Bre shares what she has observed, learned, and what her future in the dance world looks like. The post 301: Coaching Insights and Lessons from 4x National Championship D...

Eric Nicksick is an American mixed martial arts coach and former college football player, currently the general manager and head coach at Xtreme Couture. Three MMA fighters have become UFC champions under his guidance: Francis Ngannou, Aljamain Sterling, and Sean Strickland. In this episode, James and Eric discuss what it takes to perform at a high level in the fight game and life. Eric shares sto...

In this episode, James and Andrea cover the three things you can trademark, the difference between trademark and copyright, how you should structure your contracts, and what to be aware of as we navigate the online business space. The post 299: How to Protect Your Brand & Business with Attorney Andrea Sagar appeared first on .

James shares his experience attempting to run 100 miles in 36 hours. The post 298: 100 Miles in 36 hours: How it went, what I learned appeared first on .

In today’s episode, James shares an insight he’s learned that leads to a more fulfilling and meaningful life. He shares how seeking mastery for self and for craft can bring more of you to the moment and to life. The post 297: Mastery, Not Status appeared first on .

In this episode, James brings on Giovanni Gubbels, Founder and CEO of Ctrl Chain, an international Logistics company, bridging the gap between technology and logistics. They dive into Gio’s travel schedule, how he leads a large company through challenges and what strategies he has found helpful in finding harmony between personal and professional life. The post 296: Control vs Curiosity: Strategie...

After seeing a rise in anxiety among the athletes and clients James works with, as well as a trend in the Western world, James decided to make Anxiety a main research pillar for 2025. James shares his takeaways from the book Building a Non-anxious Life by Dr. John Delony. Tune in to hear some practical strategies that will help you navigate, minimize, and better leverage anxiety. The post 295: Bui...

In this episode, James Shares what he has learned from Autobiographies, articles, podcasts, and interviews with Steve Jobs. Tune in to sharpen your mindset and implement tactical strategies for improving your business, relationship, and lifestyle. The post 294: Lessons, Mindsets and Strategies from Steve Jobs appeared first on .

Emma is an Executive at Orfield Laboratories Inc., the nation's only independent, multi-sensory design research and consulting firm, working in architecture, design, and product development. As a multi-disciplinary lab, Orfield consults in each area of design as related to human perception, including Acoustics, AV, Lighting, Daylighting, Thermal Comfort, and Indoor Air Quality. In each of these ar...

A renowned leader in sports performance and high-performance coaching, Steve has prepared triathletes for the Kona Ironman, boxers for world title fights, the U.S. Men’s Soccer Team for the 2022 World Cup in Qatar, and Matt Fitzpatrick for the 2023 PGA Championship and US Open. He was also the first full-time American performance specialist in the English Premier League, leading the Sport Science...

James explains how a quote from Joyce Marter accurately describes how our minds work and what we can do to break the pattern of safety and comfort. The post 291: We unconsciously recreate what is familiar until we choose something better. appeared first on .

James expands on a quote he found years ago that has helped him remain centered amidst the chaos and uncertainty of life. The post 290: Everyone Drifts, Few Shift. appeared first on .

In this episode, James shares 6 common patterns he’s noticed in himself and his clients that create inconsistency in any area of life. When our awareness of these patterns heightens we are better equipped to shift to a more resourceful way of thinking or behavior that keeps us on track, even when we don't feel like it. The post 289: 6 reasons inconsistency happens appeared first on .

In today’s episode, James invites you to shift your relationship with what he calls THE BIG 3. These 3 things, Change, Conflict and Uncertainty, can alter one's trajectory in significant ways, both good and bad, depending on how one responds. It’s up to you to take inventory and to make the adjustment necessary in one or all of these areas so you can enhance the quality of your life experience. Th...

In this episode, James and Kute discuss how prevalent control is in our lives and ways to begin loosening the grip on our experiences to allow genius and magic to flow through. The post 287:The Magic of Surrender with Kute Blackson appeared first on .

Relationships can be dynamic and messy. Learning how to communicate, understand yourself and your partners needs and have the courage to be vulnerable are essential in building a relationship that lasts. Tune in to today's episode to see if you are experiencing/using these common behaviors that destroy relationships and learn what to do instead. The post 286: The mindsets, behaviors, and habits th...

In the last nine years, James has been in countless conversations where tension was thick, stakes were high, and emotions were dynamic. When in these types of conversations, James has realized certain mindsets that have helped him prepare, handle, and navigate the complexities in any hard conversation. You’ll hear a few strategies, insights, and frameworks that will help you improve and refine you...