Be More with Tom Bassett

Dinesh Yadav, the owner of dineshyadav.com, presides over a site meticulously crafted to guide individuals through the intricacies of preparing for Salesforce Exams and a spectrum of other certifications. Boasting an exemplary record as a 45x Certified Salesforce Solution Architect domiciled in the United States, Dinesh brings a wealth of expertise to our conversation. In this episode, we delve in...

In the dynamic realm of Salesforce, possessing a robust Admin Skillset proves to be invaluable. This proficiency seamlessly extends to mastering Formulas, Validations, and Reports, pivotal functions within the system that serve to validate data accuracy and present it in a visually appealing manner. In this conversation, I'm accompanied by Steve Mo (Steve Molis), a distinguished Salesforce MVP fro...

What does it truly mean to embody the role of a CRM Director? Join me in a conversation with Erick Mahle as we explore the essential qualities and responsibilities associated with this position. Together, we'll delve into the unique aspects of the CRM Director role and draw insightful comparisons with more traditional roles in the ecosystem, like the Salesforce Solution Architect. More info on Flo...

In this episode of Be More, we delve into the realm of mental health, inviting the insightful perspective of Katie Villanueva, the esteemed leader of the Salesforce Mental Health + Illness Group (Virtual) User Group. Together, we unravel the purpose and discussions within the User Group, explore strategies to nurture your own mental well-being, and address the delicate topic of managing mental ill...

What does it truly entail to become a Developer? Whether you're an Administrator contemplating a shift into this dynamic role or a non-Salesforce Developer aspiring to transform into a proficient Salesforce developer, I invite you to join me and Warren Walters (Salesforce MVP). Together, we'll explore the essential elements of transitioning into this role and unveil a wealth of invaluable tools an...

Discover the transformative potential of Account Engagement, the premier B2B Marketing Automation Tool that seamlessly guides leads through the sales journey, culminating in successful deal closures. Unlike the implementation of Sales Cloud, mastering the intricacies of Pardot demands a unique skillset tailored to diverse personas and distinct goals. Join me and the esteemed Ben LaMothe (@BenLaMot...

In this episode, I'm joined by David Massey to explore the path to a thriving Salesforce career. Our conversation delves into the intricacies of entering the Salesforce realm and securing your initial position as an Admin, Developer, Consultant, Business Analyst, Designer, Marketer, and more. Navigating the Salesforce ecosystem can be a gratifying career choice, given its extensive adoption and co...

Embark on a riveting journey with Evelyn Grizzle in the realm of Be More Developer Architect. Currently wielding the role of a Senior Developer, Evelyn is blazing a trail toward architectural heights, setting their sights on attaining the esteemed title of Certified Technical Architect (CTA) by 2025. Join Evelyn as they generously share firsthand experiences, unraveling the secrets of transitionin...

What does it take to embody the essence of Slack Consultancy? In a candid conversation with Laurence Fitch, the founder of one of the pioneering Slack Consultancies, Bryd, we explore the intricacies of its day-to-day operations and draw parallels between this realm and the dynamics of a Salesforce Consultancy. Delving into the various roles integral to a Slack Project, we unravel the spectrum of s...

Embark on an journey with me as we explore the realm of Developer Relations with Rob Cowell (@RobSalesforce). Uncover the secrets of embodying this pivotal role, discover the essential skills that pave the way for success, and learn the art of kickstarting your own adventure in this thriving landscape. Developer Relations isn't just a role—it's the heartbeat of the Developer community, a powerhous...

In this session, I have the pleasure of hosting Zarina Varley Scott (@zazamataz) from Canada, a distinguished recipient of the Salesforce Golden Hoodie, renowned for her contributions to the Salesforce Ecosystem. Our discussion revolves around the theme of authenticity, exploring how one can truly Be More Authentic in various aspects of life. Authenticity, as Zarina articulates, involves staying t...

Join Quratulain Tariq for Be More AppExchange Partner. Being an AppExchange Partner is a rewarding experience. It allows you to build and market your own Salesforce apps to a global audience of potential customers. As an AppExchange Partner, you will have access to a number of resources and benefits, including: Access to Salesforce's partner directory and other marketing resources, The ability to...

I'm joined by Ian Gotts (@iangotts) to discuss how to Be More GPT Aware in the context of Salesforce. This is a must watch if you are a Salesforce Admin, Consultant, Business Analyst, Developer, Designer or Architect and want to stay up to date with how GPT is reshaping the world. During the conversation we'll discuss some useful resources to get started and key influencers in this area; -...

I'm joined by Ian Gotts (@iangotts) to discuss how to Be More GPT Aware in the context of Salesforce. This is a must watch if you are a Salesforce Admin, Consultant, Business Analyst, Developer, Designer or Architect and want to stay up to date with how GPT is reshaping the world. During the conversation we'll discuss some useful resources to get started and key influencers in this area; - Power o...

I'm joined by Christine Marshall (@ChrisieMarshall) to discuss what is takes to Be More Admin within the Salesforce Ecosystem. A Salesforce Admin is a cloud-based technology professional who is responsible for the day-to-day administration and management of a company's Salesforce CRM (Customer Relationship Management) system. They work closely with Salesforce users, stakeholders, and other IT prof...

In this episode I have a chat with Jolie Cooper about what it takes to Be More Sales Executive for a Salesforce AppExchange (ISV) Partner. A Salesforce Sales Executive for an AppExchange Partner is responsible for selling and marketing cloud-based applications developed by their company to Salesforce customers. They work closely with potential customers to understand their business needs and how t...

In this episode I chat with Andrew Shanks about what it takes to Be More Mulesoft Composer. MuleSoft Composer is a low-code integration platform that allows users to connect applications and automate processes without writing code. Composer provides a visual interface for designing and building flows, which are sequences of steps that connect applications and automate tasks. Composer includes a li...

Join myself and Shreeya Rashinkar (@BossMommy13) for Be More Program Manager. We will demystify this role and break down some of the key skills and qualities that it takes to be a Program Manager. A Salesforce Program Manager is responsible for overseeing the planning, execution, and delivery of Salesforce projects and programs. They work closely with stakeholders to define project scope, goals, a...

In this episode join myself and Xavery Lisinski where we take a look into what it means to Be More Product Manager. A Salesforce Product Manager is responsible for the success of a Salesforce product. They are responsible for ensuring that the product meets the needs of customers and partners and is profitable for the company. Salesforce Product Managers work with a variety of stakeholders, includ...

For this episode of Be More I am joined by Christie Fidura (@cfidurauk) for Be More Developer Community. In this episode we talk about some of the components that make up the Developer Community, the many ways for you to get involved and the skills you need to get started. Whether you are a current or aspiring Developer, this episode has something for you, so tune in now to find out more! The Deve...

There is lots of Salesforce Content out there whether it's in the form of Podcasts, Blogs or YouTube Videos. I have a chat with Emily Call (@sfemilycall) to understand her view on what is takes to Be More Content Creator as the owner of the successful YouTube Channel Salesforce Emily. We'll talk about what the role of a Content Creator entails, what skills and attributes are required, how you can...

Salesforce provide the Well Architected Framework to help ensure your solutions are robust, scalable and sustainable. This is split into different pillars of Trusted, Easy and Adaptable. Join myself and Salesforce Architect Evangelist Susannah Plaisted (@sunnydalelow) where we have a chat about what this framework means for you and what it takes to Be More Well Architected. We all have a role to p...

Salesforce provides a suite of tools for Non Profits under the "Nonprofit Cloud" and the Non Profit Success Pack (NPSP). This includes tools for Program Management, Volunteer Management and Fundraising. Join myself and Emma Keeling (@Salesforce_Em) where we discuss what it takes to Be More Non Profit and how these tools can help your Non Profit whether you are a seasoned Salesforce Profe...

In this session I take a dive into the world of commerce for Be More B2C Commerce with Thomas Theunen. We'll learn about what this Salesforce Product is, it's typical use cases and how you shouldn't assume this fits under the same umbrella of the other 'core' Salesforce Products! Thomas shares some advice for those getting started along with some useful resources and together we hope you are more...

Salesforce Flow is a hot topic, with it set to take over from historical tools such as Workflow Rules and Process Builder. For Be More Flow I am joined by Andy Engin Utkan (@enginutkan) where we discuss all about this tool that you can use point and click to build automated actions to make your team work faster and smarter. Flow can easily create, update, delete records, display information in a t...