CRMTom92

Be More with Tom Bassett

Business EN ↓ 85 episodes

A podcast series where I'll connect with Trailblazers from the Salesforce CRM ecosystem to inspire those wanting to seek a new career path or those wanting to firm up their current career plans and become a expert in their field @CRMTom92

Author

CRMTom92

Category

Business

Podcast website

podcasters.spotify.com

Latest episode

Dec 5, 2025

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Episodes

Be More Neurodivergent Trailblazers with Allie Lawler 06.11.2024

In this episode of the Be More podcast, Tom Bassett and Allie Lawler discuss the Neurodivergent Trailblazers Community Group, exploring what it means to be neurodivergent and how the group supports individuals with diverse neurological conditions. They delve into the importance of inclusivity in the workplace, the benefits of using visual aids in Salesforce, and the significance of community engag...

Be More Adoption Guru with Kristian Margaryan Jørgensen 30.10.2024

In this episode of the Be More podcast, Tom Bassett and Kristian Margaryan Jørgensen delve into the critical topic of user adoption within the Salesforce ecosystem. They explore the role of an 'adoption guru', the importance of understanding user pain points, and the necessity of dedicated roles for driving adoption. Kristian shares valuable tips for aspiring adoption gurus, discusses tools and fe...

Be More Lead Scoring with Erick Mahle 23.10.2024

In this episode of the Be More podcast, Tom Bassett and Erick Mahle discuss the intricacies of lead scoring solutions, particularly in the mortgage industry. Erick shares insights on the importance of understanding lead scoring, the tools and technologies involved, and the iterative process of developing a scoring system. They emphasize the significance of feedback, data validation, and the qualit...

Be More Chief Happiness Officer with Sarah Metcalfe 16.10.2024

In this episode of the Be More podcast, Tom Bassett and Sarah Metcalfe delve into the role of a Chief Happiness Officer within organizations, particularly in the Salesforce ecosystem. They explore the importance of employee well-being, the science of happiness, and how fostering a positive workplace culture can lead to better outcomes for both employees and organizations. The conversation also add...

Be More Hands On with Saman Attar 21.08.2024

In this episode, Tom Bassett and Saman discuss what it means to be more hands-on in the Salesforce ecosystem. Saman shares his experience as a senior software engineer and delivery lead at Okta, as well as the founder of CampApex.org, a platform that provides interactive hands-on lessons and challenges for trailblazers. They emphasize the importance of being an active learner and participant in yo...

Be More Salesforce Document Generation with Luke White 14.08.2024

In this episode, Tom Bassett interviews Luke White about document generation (DocGen) and its role in the Salesforce ecosystem. Luke shares his experience as the Operations Director at PDF Butler, an ISV in Salesforce. They discuss the different roles and responsibilities involved in using and implementing DocGen, as well as the importance of having a strong data model and corporate identity. Luke...

Be More Slack Chapter Leader with Ankit Thakkar 07.08.2024

In this episode, Tom Bassett interviews Ankit Thakkar, a Slack chapter leader, about his role and experiences. Ankit shares his journey as a solution architect in the Salesforce ecosystem and his inspiration to become a Slack chapter leader. He discusses the responsibilities of a chapter leader, including organizing events, inviting speakers, and coordinating with sponsors. Ankit also talks about...

Be More Independent Consultant with Brian Shea 31.07.2024

In this episode, Tom Bassett interviews Brian Shea, an independent consultant with over 12 years of experience in Salesforce. They discuss the role of an independent consultant, the day-to-day responsibilities, and the importance of networking and building relationships. Brian emphasizes the need for specialization beyond just technology, highlighting the importance of understanding industry-speci...

Be More No with Tracy Keeling 24.07.2024

In this episode, Tracy Keeling, a Marketing Cloud Consultant at Capgemini, discusses the importance of managing oneself and saying no in order to be more productive and effective in a Salesforce-based role. She emphasizes the need to back up responses with information, data, and reasoning when saying no to different people at different levels. Tracy also highlights the importance of setting expect...

Be More Tom Bassett with Vanessa Grant 17.07.2024

In this episode, Vanessa Grant interviews Tom Bassett, the host of the Be More podcast. They discuss Tom's role as a Salesforce solution architect and his various contributions to the Salesforce community. They also talk about Tom's journey in the community, his approach to problem-solving, and the importance of saying no. Tom shares how he automates tasks in his personal life and what it...

Be More Author with Joseph Kubon 10.07.2024

In this conversation, Joseph Kubon, a Salesforce Solution Application System B2B architect and author, shares insights on what it takes to be a successful author in the Salesforce ecosystem. He emphasizes the importance of understanding your audience, being open to feedback, and finding your niche. Joseph also highlights the need for collaboration and project management skills when co-authoring a...

Be More Dreamin' with Maham Hassan 26.06.2024

Maham Hassan, a organizer of Dubai Dreaming, shares insights into what it takes to organize a Dreaming event. She emphasizes the importance of building a team and distributing responsibilities among team members. Maham highlights the commitment and effort required to organize a successful event, dedicating 1-1.5 hours per day for planning and coordination. She also stresses the need for effective...

Be More Iterative with Andrew Ermon 19.06.2024

In this episode, Tom Bassett and Andrew Ermon discuss the importance of being more iterative in roles such as consulting and software development. They emphasize the need to embrace risk and ambiguity, and to trust the iterative process. They highlight the benefits of using the Salesforce platform for iterative development due to its declarative functionality. They also explore how being iterative...

Be More Senior Business Analyst with Megan Tuano 12.06.2024

In this episode, Megan Tuano, a senior technical business analyst, shares insights into the role of a business analyst and the skills required. She discusses the daily responsibilities of a senior BA, including running standups, working on the backlog, and meeting with clients. Megan emphasizes the importance of communication and relationship building in the role. She also highlights the significa...

Be More Hospitality with Tracy Bingham 05.06.2024

In this episode, Tracy, a Salesforce consultant in the hospitality sector, discusses the unique challenges and opportunities of implementing Salesforce in the hospitality industry. She highlights the importance of networking and leveraging connections to find clients, as well as the need to be curious and stay up-to-date with the rapidly changing Salesforce ecosystem. Tracy also emphasizes the imp...

Be More Women in Tech with Sara Hernández 29.05.2024

In this episode, Tom Bassett interviews Sara Hernandez, a Solution Architect and the driving force behind Women Force IT. Together, they explore the transformative impact of the Women Force IT initiative, delving into Sara's journey as a pioneer in the field and the invaluable insights she offers to aspiring professionals. Sara eloquently underscores the pivotal role of soft skills and mentors...

Be More CRM Analytics with Pete Lyons 22.05.2024

In this conversation, Tom Bassett and Pete Lyons discuss CRM Analytics. They explore the different roles involved in a CRM Analytics project and the importance of understanding the business problem before finding a solution. Pete shares his journey of transitioning from a non-traditional background to becoming a CRM Analytics expert and offers tips for those interested in pursuing a career in this...

Be More MVP Hall of Fame with Adam Olshansky 15.05.2024

In this episode, Tom Bassett interviews Adam Olshansky, a Salesforce MVP Hall of Famer and Salesforce Technical Architect at Google. They discuss Adam's role at Google, the responsibilities of being an MVP Hall of Famer, and tips for getting involved in the Salesforce community. Adam emphasizes the importance of finding ways to give back, whether through volunteering, presenting, or starting y...

Be More Open Source Commons with Michael Kolodner 08.05.2024

Join us on a journey through the world of Open Source Commons with Michael, as he shares his experiences and insights into the Salesforce Ecosystem. Discover the Power of Community collaboration and innovation in the nonprofit sector. Don't forget to subscribe for more inspiring stories and valuable tips! Useful Links; Salesforce.org Commons & Sprint Events Sprinty's Community Resources

Be More Mulesoft Ambassador with Melissa Shepard 01.05.2024

Are you interested in becoming a Mulesoft Ambassador? Join us on the Be More Podcast as we explore what it takes to be an Ambassador with special guest Melissa Shepard, a Salesforce Certified Technical Architect and MVP. Discover the pathway to becoming a mentor and the exciting community involvement required to maintain your Ambassador status. Subscribe for more insights! More Resources; https://...

Be More DevOps with Julian Joseph 24.04.2024

Join us on the Be More Podcast as we delve into the exciting world of DevOps in the Salesforce ecosystem! From setting up environments to automating processes, we uncover what it truly means to be a DevOps professional. Subscribe for valuable insights and engaging discussions!

Be More Agile with Ines Garcia 17.04.2024

Discover the amazing insights shared by the expert, Ines Garcia, as she guides you on the journey to becoming more agile and efficient in organizations. Learn the valuable secrets to delivering enhanced value, reducing waste, and making a positive impact on the world around us. Make sure to hit the subscribe button to join us for more enriching discussions and tips on mastering agility! Agile Sust...

Be More Slack Grid Admin with Kevin Rosario 10.04.2024

Delve into the realm of Slack Enterprise Grid administration with Kevin Rosario and uncover the keys to success in managing large-scale organizations. Learn how to navigate data loss prevention, compliance requirements, and connectivity with other tools to optimize collaboration. Subscribe to the podcast for expert tips on becoming a proficient Slack Enterprise Grid admin!

Be More Proud with Zachary Banks 03.04.2024

As a member of the LGBTQIA+ Community, I am thrilled to have Zackary Banks join me in discussing the journey towards greater pride. Zack, a distinguished Salesforce MVP hailing from Boston, USA, generously shares his wisdom on embracing authenticity and openness in all aspects of life. His insights offer invaluable guidance on cultivating pride and genuine connection within our communities in Sale...

Be More CTO with Keir Bowden 27.03.2024

Keir Bowden stands out in the Salesforce Ecosystem, boasting membership in the MVP Hall of Fame and serving as a Co-Leader of the London Developer User Group. In this episode, we delve into the essence of being a CTO, as Keir takes us on a captivating journey through the routine of someone in this pivotal role. Discover the intricacies of a day in the life of a CTO and unravel the blend of technic...

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