Be More with Tom Bassett

In this episode of the Be More Podcast, Tom Bassett interviews Lilith Van Biesen, a Principal Architect Evangelist at Salesforce. They explore the multifaceted role of an architect within the Salesforce ecosystem, discussing the importance of communication, collaboration, and the various types of architects. Lilith shares her journey, insights on aspiring architects, and the skills necessary for s...

In this episode of the Be More Podcast, host Tom Bassett chats with Philip Pan, Senior Product Designer at Salesforce Commerce Cloud, whose path to design began in a surprising place — the courtroom. Once a practicing attorney, Philip shares how the 2008 Financial Crisis prompted a bold career pivot toward something that brought him joy at a task level: making things. Now, with over a decade in so...

In this episode of Be More Podcast, I sit down with Jennifer Ndlovu — a passionate community leader — to explore what it means to Be More Africa Ohana. As the founder of the African Women in Salesforce community and a Trailblazer Community Leader in Zimbabwe, Jennifer shares her unique perspective on uniting, uplifting, and mentoring across the African continent and beyond. From blazing trails in...

In this episode of the Be More Podcast, host Tom Bassett sits down with Alice Jessop — author, canine massage therapist, and Salesforce Certified Sharing and Visibility Architect — to explore what it truly means to Be More Admin Secure. With a proven track record in designing robust security solutions for brand-new Salesforce orgs and managing the complexities of multi-org splits, Alice shares how...

In this episode of the Be More Podcast, I'm joined by the Janeen Marquardt for Be More Strategist. With over 15 years of experience driving digital transformation through Salesforce, Janeen shares what it really means to be a Strategist in the ecosystem blending technical expertise, business acumen, and fearless honesty to create impactful solutions. As someone who bridges the gap between non-...

In this episode of Be More, we sit down with Salesforce MVP, Trailblazer Community Forum Ambassador, and Salesblazer, Piyusha Pilania, to unpack what it really means to thrive in a Salesblazer role. With over a decade of Martech experience and 11X Salesforce certifications, Piyusha leads with empathy, agility, and vision—guiding Horizontal Digital’s Salesforce team while empowering trailblazers ac...

In this episode of the Be More Podcast, host Tom Bassett is joined by Anna Shaffer to explore what it means to Be More Mentor. With over a decade of experience delivering impactful Salesforce solutions and leading with empathy and strategy, Anna unpacks how mentorship weaves into every role—whether you’re a product leader, admin, consultant, or developer. She shares how mentorship isn’t a job titl...

In this episode of Be More Podcast, I sit down with Oleh Mykytyn, Chief Growth Officer (CGO) at Redtag, to explore the role of a CGO within the Salesforce ecosystem. With over nine years of experience spanning from developer to executive leadership, Oleh shares how strategic growth, innovation, and AI-driven transformation come together in his role to unlock business value with Salesforce. As a Sa...

In this episode of the Be More Podcast, host Tom Bassett sits down with Bradley Rice to explore what it truly means to Be More Freelancer in the Salesforce ecosystem. Bradley shares his journey, the unique dynamics of working independently, and how freelancers collaborate with other roles. From breaking down misconceptions to offering practical, real-world advice for aspiring freelancers, this epi...

Behind every breakout presentation, there’s a  Stage Mom —and in the Salesforce ecosystem, no one embodies that better than Tristan Lombard. Join us for a heartwarming, hilarious, and insight-packed conversation that lifts the curtain on what it really means to be the ultimate cheerleader, connector, and community amplifier. In this session, Tristan introduces us to the  Stage Mom  role—an unoffic...

In this episode, we’re joined by Will Turner, a trustee of  Shirtforce.org —a community-driven initiative that combines tech humor with charitable impact. Shirtforce creates (hopefully) funny t-shirt designs tailored for folks in the Salesforce ecosystem, with 100% of profits going to good causes. From supporting Pancreatic Cancer UK to providing travel grants for community members attending Sales...

In this episode of Be More, we dive into what it means to Be More ADHD-Aware at Work. Whether you’ve been diagnosed with ADHD, suspect you might be neurodivergent, or simply want to be a better ally, this conversation will shed light on the real-world impact of ADHD traits in the workplace. From “dopamine seeking” behaviors to people-pleasing patterns, we explore how ADHD can shape work relationsh...

In this episode, we dive into the world of open source within the Salesforce ecosystem with Nicolas Vuillamy, CTO of Cloudity France and the brilliant mind behind projects like  MegaLinter ,  SFDX Hardis , and  SFDX Essentials . Nicolas shares what it means to be an "Open-Sourcerer" — a role rooted in community contribution, collaboration, and technical excellence. From developer tooling...

In this episode of the Be More Podcast, we sit down with François Perret to explore the role of a Marketing Cloud on Core, with a focus Marketing Cloud Growth and Advanced. François answers key questions about his role—how he got started, how professionals collaborate with other roles, and whether this is typically a standalone position or part of a broader admin or consultant career path. We dive...

In this episode of the Be More Podcast, we’re joined by Vuk Stajić to dive into life as a solo entrepreneur in the Salesforce ecosystem. Vuk shares his personal journey, what his day-to-day looks like, and how his role interacts with others in the community. We discuss whether being a solo entrepreneur is typically a full-time path or something that evolves from roles like consultant or admin. Vuk...

In this episode of the Be More Podcast, we chat with Errol Schmidt, a Heroku Evangelist, about what it means to champion the Heroku platform. Errol shares how his role blends technical knowledge with storytelling to inspire teams to build powerful applications on Heroku. He explains how the Evangelist role connects with other functions and how Heroku expertise often lives within broader roles acro...

In this episode of the Be More Podcast, Tom Bassett and Justyna discuss the role of Credential Ambassadors within the Salesforce ecosystem. They explore what it means to be a Credential Ambassador, the responsibilities involved, and the skills necessary for success. Justyna shares her experiences and insights on collaboration, learning, and the importance of being open and curious. The conversatio...

In this episode of the Be More Podcast, Tom Bassett interviews Nicole Pomponio, a Senior Project Manager at SaltClick, to explore the multifaceted role of a senior project manager within the Salesforce ecosystem. Nicole shares her journey from being an accidental admin to a full-time project manager, emphasizing the importance of relationship management, communication, and emotional intelligence i...

In this episode of the Be More Podcast, Tom Bassett speaks with Richard Clark about the intricacies of alliances within the Salesforce ecosystem. Richard shares insights on his role as VP for EMEA alliances and Customer Success at Elements. Cloud, discussing the importance of relationship management, the impact of AI on efficiency, and the skills needed for success in alliances. He also reflects o...

In this episode of the Be More Podcast, Tom Bassett and Shelly Sousa explore the multifaceted role of an enterprise architect within the Salesforce ecosystem. Shelly shares her journey, insights on collaboration with various roles, the importance of certifications, and the essential skills needed for aspiring enterprise architects. The conversation emphasizes the significance of soft skills, commu...

In this episode of the Be More podcast, Tom Bassett and Katka discuss the multifaceted role of Salesforce design, exploring its responsibilities, collaboration with other roles, and the importance of user adoption. Katka shares insights on the paths to becoming a designer, practical tips for aspiring designers, and the essential skills needed in the field. They also address common misconceptions a...

In this episode of the Be More podcast, Tom Bassett and Peter Chittum delve into the multifaceted world of Developer Relations, exploring its core activities, the importance of community, and the various career paths within this field. They discuss the significance of enabling technical practitioners, measuring success in developer enablement, and the strategies for effective content creation. Pet...

In this episode of the Be More podcast, Tom Bassett and Paul Ginsberg discuss the importance of being a neurodiversity ally, exploring the definitions of neurodiversity, the role of allies, and personal experiences with neurodivergence. Paul shares insights on how to support neurodivergent individuals, the significance of listening to their lived experiences, and the skills necessary to be an effe...

In this episode of the Be More Podcast, Tom Bassett speaks with Matt Meyers, CEO and co-founder of EzProtect, about the critical importance of security within the Salesforce ecosystem. They discuss the multifaceted role of security, emphasizing that it is everyone's responsibility, from developers to janitors. Matt shares insights on password management, the necessity of multi-factor authenticatio...

In this episode of the Be More podcast, Tom Bassett and Gordon Lee delve into the role of a Solutions Architect within the Salesforce ecosystem, particularly in the nonprofit sector. They discuss the responsibilities, skills, and relationships that define the role, emphasizing the importance of trust, collaboration, and a learner's mindset. Gordon shares his journey from an accidental admin to a S...