Basketball To Business

What's up basketball trainers, parents and athletes? Today we’re joined by Tucker Richardson — a former Division I guard at Colgate University who knows firsthand what it’s like to be overlooked in the recruiting process. From battling the challenges of being under-recruited to carving out a successful college career while beginning his professional basketball career, Tucker has turned his exp...

In this episode, I sit down with longtime friend and fellow basketball visionary Collin Castellaw — someone many know from  Shot Mechanics , but whose journey has taken him far beyond shooting tutorials. We go deep into Collin’s evolution from coach and content creator to co-founder of  PlayersTV , a fast-growing, multi-million dollar, athlete-owned media company redefining sports and culture cont...

If you're passionate about basketball, content creation, or building a brand from the ground up, this episode is a must-listen. Ian Hietala joins us to share his journey from aspiring trainer to one of the most promising voices in basketball edutainment—blending skill, strategy, and storytelling to make a lasting impact. In this episode, Ian Hietala takes us through his journey as a rising force i...

What's up, basketball trainers? It's been a while. I hope everyone's enjoying the weekend. Let's go straight to business, shall we? In this episode, I'm back with three of the most respected voices in the basketball training world—Peter Danyliv, Shane Hennen and Micah Lancaster—to unpack the major shifts transforming the industry today. If you're a basketball trainer runnin...

You post daily. You train hard. You got talent. So why aren’t you booked out?  This Sunday, we’re unpacking what’s really holding back basketball trainers.  Spoiler: it might not be your skills — it might be your systems. Will be posting the link  soon.

What's up basketball trainers? I hope everyone had a warm and relaxing holiday season! New year, new goals, new strategies, but same goals - growing our basketball training business as we grow into better versions of ourselves year after year. And so, let's start this year with an engaging conversation with Coach Shane Hennen. In today's podcast episode, Coach Shane reflects on his journey over th...

What's up, basketball trainers? It's been a while since our last half-time break episode here at Basketball to Business podcast. So, let's go straight to business, shall we? For today's episode, we'll be joined by Coach Justin Furtado. He is the founder of BTG (Beyond The Game), a basketball coaching business. In our conversation, Coach Justin shares his journey from a small town in Northern Calif...

What's up, basketball trainers? In our podcast episode today, I had a great conversation with Justin Wakefield, a basketball trainer and educator, where we explored a range of topics related to coaching and player development. We discussed the importance of having thick skin as an educator, effective techniques for teaching players of all ages, the ideal training schedule, and the concept of &...

What's up, basketball trainers? Hope everybody had an awesome Labor Day weekend! Appreciate you guys waiting for this final episode of our special podcast series with Coach Peter, Coach Tyler and Coach Micah. In today's episode, we continue to explore the myths and challenges of being a training professional, discussing the importance of cultivating customers through valuable educational c...

What's up, basketball trainers? Part two of our special podcast series with Coach Peter, Coach Tyler and Coach Micah is here. In this episode, we explore the importance of building a personal brand and understanding the business side of training professional athletes, from setting boundaries with clients to navigating the challenges of getting compensated by NBA organizations. We also delve in...

What's up, basketball trainers? It's been a while since our last episode. And so, we're back with a special podcast three-part series, where we'll dive deep into the business side of basketball training. This series will be split into three parts, with the first part airing today. For the second time around, we're thrilled to have with us coaches Peter Danyliv, Tyler Leclerc, a...

What's up, basketball enthusiasts? I turned 31 yesterday, and I'm feeling one year wiser! I had some quality time to recharge and reflect, so I thought I'd share a few "beyond the court" thoughts since it's been awhile: Taxes, and how crucial it is to understand tax obligations, especially the differences between an LLC and an S-Corp. Passive income is often misunderstood...

What's up, basketball trainers? I wanted to share how a series of seven emails, written by a highly competent high school senior intern, generated a couple of thousand dollars for our upcoming league. Some takeaways from this short podcast: Email Campaigns Can Be Profitable The effectiveness of how an email list is used is more important than the size of the list. Segmenting the list and ensur...

Hey everyone! I want to share some insights from books like "Essentialism," "Ultimate Sales Machine," and "The Four-Hour Work Week" that I've been exploring. Although I haven't implemented all of these strategies myself, I find the daily questions they suggest to be really valuable for improving time management and productivity. Here are seven questions I thin...

What's up, basketball trainers? This podcast is long overdue, but surely worth sharing. I’ve been reflecting on some insights from a few books I've listened to, and I want to share my thoughts: First, the quality of the questions we ask can significantly impact our growth. For example, asking "What are my customers doing regardless of me?" can help us understand and ride the wave...

What's up, basketball trainers? Today, I’m just giving you an update to maintain consistency and connect with you all. We're currently down 30% in trainees and revenue year over year, which isn't great news. However, we're improving our skills, systems, and team communication, which I'm happy about. We've had some growing pains with our lease relationship, but we're mov...

Hey everyone, thanks for tuning in to the podcast. If you're a basketball trainer, I hope you find some valuable insights here. SN: If you're watching online, don't mind the Disney shirt—I'm recording all at once, so yes, it's the same shirt from Monday. I'm really fascinated by Disney from a business perspective because they generate $60 billion a year and their stories re...

What's up, basketball trainers? In today's quick podcast, I want to share a challenge we're currently facing in our basketball training business, Hoops University. This season is usually peak time for us, with kids out of school, but we're not technically a higher learning institution despite our name. I recently realized, similar to how medical residents learn under supervision, w...

I was catching up with Daniel Fowler, reminiscing about our basketball days and how we've transitioned into new careers. We agreed that reliability and camaraderie are key in pickup games, values we learned at Furman University. Daniel also shared his journey from being a basketball player to a financial advisor, highlighting the challenges and opportunities he faced. Hearing about his intense...

What's up, basketball trainers? In today's episode, I discussed two intriguing topics: the similarities between pickup basketball and running a basketball training business, and a thought experiment about the replaceability of coaches versus trainers. Reflecting on my early morning pickup game, where we lost by two points, I realized how both scenarios involve performing without an audienc...

What's up, basketball trainers? For today's episode, I get the chance to have a conversation with Micah Lancaster, a well-known basketball skills trainer and the founder of "I'm Possible Training," an organization that provides innovative basketball training programs. He is renowned for his creative and effective training techniques, which emphasize skill development and atte...

What's up, basketball trainers? I recently recorded one of my quickest podcasts ever, where I shared some thoughts on organic social media and how it intertwines with paid advertising. Lately, I've been reflecting on the importance of balancing day trading attention and leveraging platforms like Google My Business, Instagram, and Facebook. I'm learning that quality content tailored to...

What's up, basketball trainers? Summertime is a busy period for us trainers, and unlike last summer, I'm aiming to work fewer hours while making more money. I believe it's crucial to give 100% to our trainees, even if we want to reduce our workload. Scarcity and urgency are still effective strategies in our business, and although we see some drop-offs due to travel and other sports, th...

What's up, basketball trainers? Hope y'all had a meaningful Memorial Day weekend! As I get ready to assist with this Nike camp, I wanted to share some thoughts from a recent Instagram conversation with a basketball trainer about what it takes to be successful in basketball training. The answer is quite subjective; it depends on one's definition of success. For some trainers, success me...

What's up, basketball trainers? In this podcast episode, I dive into the world of business numbers, focusing on the concept of lifetime value (LTV) and how it relates to advertising, especially through Facebook. My goal is to create a "money machine" that returns three to four dollars for every dollar spent. I reflect on my experience training kids from sixth grade to college and how...