Myson Jones

Basketball To Business

Business EN ↓ 257 episodes

What's up! Welcome to the Basketball To Business podcast. This podcast is basketball fanatics who happen to love the sport of business, too. I'm Myson Jones, your host. In these episodes, you'll get complete transparency into what it's like to operate a basketball training business and you'll learn from some of the best business minds in the game of basketball! Follow me on social to learn moreIG - @mysonjonesTwitter @themysonjonesFacebook @mysonjones

Author

Myson Jones

Category

Business

Podcast website

mysonjones.com

Latest episode

Sep 10, 2025

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Episodes

What Basketball Trainers Can Learn From AAU Tourney Directors 20.05.2024

What's up, basketball trainers? I've been reflecting on the recent AAU tournament pricing issues. I noticed a tournament only offering day passes at $32.12, which sparked my curiosity about pricing elasticity in our industry. As basketball trainers or business owners, we have the flexibility to adjust our prices and gauge market demand. This pricing issue is particularly relevant now, cons...

Quick Break With Coach Myson: Post Mini-Vacation Thoughts 16.05.2024

What's up, basketball trainers? I just got back from a mini retirement, or what some might call a vacation, and it got me thinking about how I work to grow my training business. I've been trying to reframe my mind to understand that retirement doesn’t mean stopping work altogether, but rather focusing on the most exciting projects. One thing I highly recommend is a time and energy audit—tr...

Half Time Break with Coach Peter Danyliv, Nick Aldiero and Tyler Leclerc [Part 2] 15.05.2024

What's up, basketball trainers? As promised, here's the second part of our Half Time Break episode with Coach P, Coach Nick and Coach Tyler as we continue sharing our personal opinions about AAU and some real-life issues in the basketball training industry. SN: You may hear some redundancies from our the first part of this episode, but surely you'll pick up some new thoughts about the...

Half Time Break with Coach Peter Danyliv, Nick Aldiero and Tyler Leclerc [Part 1] 09.05.2024

What's up, basketball trainers? From our last episode, Coach Peter Danyliv filled us with his insights on some of the real-life issues in the word of basketball training industry. This time, still with Coach P and together with two other basketball coaches who also have big time followings in the basketball space, Coach Nick Aldiero and Tyler Leclerc, we'll dig deep on some of our personal...

Half Time Break with Coach Peter Danyliv 06.05.2024

Join me and Coach P as we talk about real issues existing in the world of basketball training industry, not to mention some interesting myths you might know of. 01:10 Use of Cones and/or Two Basketballs - Useful or Useless? 03:12 Use of D-Man (Defensive Mannequin) During Basketball Training 04:15 Two Ball Dribbling - Is this the most efficient way to learn ball handling? 06:50 Trainee's Imagin...

How To Replace Your 9-5 With Basketball Training 29.04.2024

Sharing with you my personal experiences and gained knowledge about my journey from doing a 9-5 to being a full-time basketball trainer. Make sure you tag someone who's on this journey with you or you know who wants to get on this journey. 00:56 Two Thing to Make It Possible To Replace Your 9-5 With Basketball Training 01:26 Some Advantages of Having/Renting A Gym Space 02:09 My Personal Journ...

It's A Game Of Demand 25.04.2024

Basketball trainers! Are you familiar with Alex Hormozi's $100M Offers? If yes, maybe you can share your takeaways on this podcast. If not, this book might be something that you'd like to check out. 01:16 One takeaway from reading the book: The demand has to flow. And once demand flows, cash flows, too. 02:55 A business strategy (I read from the book) that we recently did which gained resu...

Where Marketing and Economics Meet with Dr. James Barnes 05.06.2023

What’s up, basketball trainers? I know it’s been a while since our last podcast. Quick question for you guys: Are you having problems or challenges in growing your basketball training business? Well, it’s Marketing Monday for Hoops Institute, and the founder of the renowned Bricks-To-Clicks® Marketing program has joined us to share his insights that could help us basketball trainers build and grow...

Our Facebook Account Got Hacked! 30.05.2023

Yes, our Facebook accounts (personal and business) got hacked thru the Ad platform. Two problems because of this: - Compared to IG, it's in Facebook where our customers can swipe their cards to pay for our services - We've got a fair amount of leads from Facebook and we're gearing towards ramping up the advertising spins to get more customers But, we're also taking this unfortunate...

Are You Running Your Biz Or Is It Running You? 09.01.2023

I want to talk to you about a tool that is free+ and will help you manage your basketball training business better than you ever have before. Https://apps.apple.com/us/app/hoops-institute/id1642567806

What’s Your #1 Goal This Year? 06.01.2023

First episode of the new year! If there is one thing that you should consider doing this year, It is reading one book…

Profit First: A Must-Read For Basketball Trainers Aiming For Financial Growth in 2023 29.11.2022

A lot of trainers have been recommending this to me and I don’t often say a book is a must-read, but "Profit First" definitely has earned it. This book focuses not only on the heath of your business, but making sure you have your ratios intact.  Also with Profit First, similar to the so-called "Envelope System", you've got pockets of: - Operating Expenses (i.e. gym rental, teammate fees, mark...

Halftime Interview With Coach Korey Harris [Part II] 24.11.2022

What's up, basketball trainers? Coach Korey Harris is back to give us more insights about the "then and now" of the basketball training industry.  Discover Coach Korey's basketball journey and let's all learn how his personal experiences led him to becoming one of the great trainers in this industry. And in case you've missed Coach Korey's previous interview with Hoops Institute, here's a lin...

How To Make A Good Conversation With Your Prospect Client 15.11.2022

What's up, basketball trainers?   You're about to listen to a quick role play with Coach Joshua Mercado. He's a  basketball trainer who's about to roll out a new service to an athlete's parent.    With role playing, it can help you figure out how to start and keep a good conversation with your prospect clients while marketing your training business effectively.    So,...

Tips To Earn Revenue During The Winter Season 20.10.2022

What's up, basketball trainers? In today's podcast, I will share with you some tips on how to earn revenue during the winter season.  Let's talk about: - Camps - Clinics - Operating Capacity - Coaching - Private Training Sessions - Training Beginners - Ancillary Services - Client Acquisitions Make sure you join me and a community of other verified basketball trainers who give FREE advice in T...

Half-Time Break Session With Coach Korey Harris 05.10.2022

For this week's Half-time Break Session, we're giving you Coach Korey Harris, Founder of Student of the Game Training Co., LLC and General Manager of Shoot 360. Coach Korey is a skill development coach who's aim is to offer elite skill training to basketball players and challenge them with the same teaching and concepts taught on the NBA, WNBA, and college levels. In today's podcast, you'll hear f...

Quick Break With Coach Myson: Two Underrated Tools To Help Basketball Trainers Manage Time Better 14.09.2022

Another Quick Break session with Coach Myson. This time he talks about the two underrated tools to help basketball trainers manage their time better: 1. Calendar (Having a time budget is crucial) 2. Reminders (Having visibility towards all of those tasks and internal thoughts helps fill your calendar with important and urgent tasks). Make sure you join me and a community of other verified basketba...

Quick Break With Coach Myson: Two Things To Help Improve You Sales Pitch and Grow Your Basketball Training Clientele 08.09.2022

Another Quick Break session with Coach Myson this week as he shares his thoughts and experience on things that will help you improve your communication (sales) and grow your basketball training clientele. 1. Pay attention to signals in communication 2. Focus more on why customers buy over how to sell Make sure you join me and a community of other verified basketball trainers who give FREE advice i...

Quick Break With Coach Myson: Communication Hacks That Will Improve Your Marketing Strategy! 06.09.2022

What's up, basketball trainers? Been a long time since our last podcast. Today, Coach Myson will give you some communication hacks that can help you better market your basketball training business. Hope you'll find some gems here! Make sure you join me and a community of other verified basketball trainers who give FREE advice in The Basketball Trainer Mastermind Facebook Group The Basketball Train...

7 Tips For Basketball Trainers Before Q3 Ends 29.07.2022

Coach Myson spreading some thoughts again before going back to the gym. This time, he’s gonna give you tips about basketball training business before the Q3 ends. Adjust the capacity of your training sessions based on your goal size. Track at least one of these metrics: Active client list and Operating Capacity. Use school calendars per district as basis for skill clinic schedules. Increase the va...

Are You Charging Too Much? 25.07.2022

If you don’t have a consistent clientele at the price point you’re charging, you’re probably charging too much. Simple as, here is a case as to why you should consider lowering your prices. It can even be temporary, but it’s worth the test.

CTTC Overtime Session With Ryan Fabela 06.07.2022

For our last CTTC Overtime Session, Ryan Fabela talks about cashflow, expenses and taxes and how you should structure your basketball training business as a simple trainer and as a growing trainer. If done properly, this will really help you save as much money as you can as you put your time, sweat, and even tears, in running and eventually growing your training business. Watch til the end as thes...

CTTC Overtime Session With Myson Jones 05.07.2022

On to our next CTTC Overtime Session, Coach Myson Jones of Hoops Institute talks about stats, numbers, and business. According to him, two things that you need to start looking at in your basketball training business: - Number of active trainees (monthly basis) - Operating capacity   Learn more about these two metrics in detail and how it will help you grow your basketball training business....

CTTC Overtime Session With Korey Harris 01.07.2022

In this second CTTC Overtime Session, Korey Harris will share his processes and philosophies on player development, which are as follows: Gather available films of the player and collaborate with the player and with people involve in this player’s development Create evaluation videos of the player and use drills that build the player’s foundation Use concepts and drills to challenge a player’s dec...

CTTC Overtime Session With Coach Phil Morrison 28.06.2022

Hoops Institute, along with Phil Morrison, Korey Harris, and Ryan Fabela did an Extended workshop from the CTTC Conference, discussing business and answering any unasked questions. This will be a four-part overtime session, so make sure to watch out for the next three episodes after listening to this one. We have Coach Phil on this first episode as he talks about what's called "The Trainer's Bluep...

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