Badass Empires

Turning a hobby for baking into a wildly successful online empire? Mmmm, sounds delicious 🤤 Today, I talk with Erin, the founder of Cloudy Kitchen - a baking blog that has seen her channel her passion for creating delicious treats, scientific mind, and online marketing genius into a crazy successful business that works even when she doesn't. From baking at home to fill a homesickness void an...

Ready to transform your content, build your empire and attract more aligned clients? In today’s podcast episode, we’re diving into all things content strategy – specifically, how to build authority and become the go-to person for your ideal clients when it comes to not just content, but content that SELLS. Diving into the 3 D’s, I’m breaking down how to create “discoverable” content, sprinkle in s...

So, you wanna build a multi-million dollar empire? Well, listen up because today I’m spilling the tea on the top 6 things I would NEVER do as a multi-million dollar CEO. And no… this ain’t no traditional (aka boring) business advice you’ll find at university or on the internet. After scaling Badass Careers and Badass Empires to the multi-million dollar level, I’ve learned a thing or two about how...

“But if I give away too much for free, people won’t want to pay me, right?!” Wrong. When it comes to sharing free content, my rule is to be as generous as you can. Your free content is your chance to shine, build trust, stand out in your niche, and show people why you’re 100% worth their investment in working with you. I mean… if your free content is *this* good, imagine how insane your PAID offer...

When you understand the power of lead magnets and how to create a strategic one that not only helps your audience immensely but also takes them from followers to clients… you’re onto a winner. In this episode, we’re diving into all things lead magnets from learning how to make your lead magnet irresistible, powerful, and profitable, to making it effective enough that it keeps your clients wanting...

I’m gonna let you in on a little secret here, badass… I almost broke my business. The truth is, like a lot of entrepreneurs, I thought I had to have ALL of the offers to be able to scale my business. I wanted to make more money so what other way could I do that than add more offers, right?! Spoiler alert: It didn’t work. In today’s episode, I’m sharing with you why it didn’t work, why having more...

Buckle up badass, cause today we’re talking riches in the niches. More specifically… How to find (or refine) your niche for both purpose and profit. Cause why not have both?! In this episode, I’m breaking down why niching down is crucial for success in your online empire, the myths about niching that are false AF and stopping you from growing, and how to overcome any mindset blocks you have around...

Believe it or not, social media algorithms actually want you to succeed. Yeah, I know what you’re thinking “Rosie, you’re crazy. The algorithm hates me! It never shows my content to anyone, no matter how hard I try!”. But hear me out for a minute… What if I told you that the algorithm (whether that be on Instagram, or TikTok, etc) IS actually on your side? That because the algorithm wants to keep...

Pivoting from being a teacher to an entrepreneur, all while getting a Masters Degree? All in a day's work for today’s podcast guest! Alex Smith, Founder of Peasy Anglais, turned nearly a decade of experience and passion in teaching English into scaling her very own online business empire helping French speakers gain confidence in English. Known for her positive and effective learning methods, Peas...

If you didn’t already know, I’m having a baby! And in today’s episode, I’m breaking down everything I’ve been working on to prepare for the biggest change in my business (and life!) to date.   I’m taking you behind the scenes in my business, and quite honestly, MY BRAIN, to share with you exactly how I’m navigating this new, huge change in my life. We talk about how I’m feeling about the upco...

Are you constantly finding yourself going back and forth on your pricing, looking at what everyone else is charging and then second-guessing if you’re charging too much (or not enough)? I’ve been there, badass. In today’s episode, I’m breaking down some of the biggest blockers that get in the way for so many entrepreneurs when it comes to pricing their offers. We’re talking about mindset blockers,...

Vanessa Lau is a widely known character in the online space - becoming a multiple 7 figure business owner in her 20s and scaling to multiple million dollar years after just a few years in business. So when she made the shock decision to walk away from everything overnight (firing her entire team, shutting down her website, and closing down her 7 figure mastermind) at her peak, it seemed like the q...

I’ve been creating content for so long now that it’s not only something I love doing, but something that is second nature to me and at this point, I could probably do with my eyes shut. In this episode, I’m taking you behind the scenes in my content creation process to show you the exact steps I take to ideate, research, plan, prepare, record and edit two months' worth of content for Instagram in...

Sick and tired of the corporate world grind? Fed up with feeling overworked and underpaid? Craving more freedom and flexibility? Listen up. Four years ago I had no idea what entrepreneurship was and today I run multiple successful businesses, scaled to 7-figure-revenue years, have a thriving YouTube channel and impact thousands of badass humans (just like you!) all over the world. In today’s podca...

YouTube has a special place in my heart when it comes to making money online. With zero digital marketing skills, I built and grew my first YouTube channel, Not Even French to 180k subscribers and $100k in revenue in just one year. It was my gateway into the YouTube world and my very first side hustle. I learned, I evolved, and eventually, I launched the Badass Careers YouTube channel. Despite hav...

Are you ready to step into the world of online business, but the idea of becoming an “influencer” just doesn’t vibe with you? You’re not alone. Many people struggle with the misconception that to make money and create content online, they have to become influencers to do that. And I get it because I’ve been there myself. In today’s episode, we’ll compare the difference between being an influencer...

Ever had those nagging thoughts that make you hesitate before even starting your own online business? You know, the ones that whisper you've got nothing to offer, no expertise to bring to the table? Let me stop you right there because guess what? You absolutely do! You're one of a kind, with a whole bag of life experiences, hobbies, passions, and knowledge that's totally yours. That's where your e...

Starting your very own online business from scratch can feel equal parts exciting AND overwhelming. You might be freaking out, wondering how to go about it, where to start, and how to ensure setting up six-figure foundations from the get-go. Every day I thank my lucky stars for just starting, but in the beginning, I remember feeling terrified to make the leap. Would it work? What would people thin...

There are so many myths about business out there. You know the ones, business is hard, you have to lose money to make money, most businesses fail within the first five years, business is risky - the list goes on. I’m four years into business and the reality of where I'm sitting is that my revenue is incredibly stable and consistent, predictable (in the grand scheme of things) and there is a way fo...

The first-ever episode of Badass Empires has arrived! And what better way to kick things off than to get really vulnerable and share with you my origin story? From my early beginnings, my side-hustling days, leaving my corporate career, and how I've evolved to become a 7-figure entrepreneur who now wears the crown to the throne of two empires: Badass Empires and Badass Careers . Full transparency;...

Welcome to the Badass Empires podcast - I'm Rosie McCarthy, a cat-obsessed, introverted Career Coach, and side hustle maestro hailing from the breathtaking landscapes of New Zealand. In 2019, I left my high-flying corporate gig, crafting a multimillion-dollar empire, Badass Careers, from the ground up. This isn't just a business; it's my freedom, my profit, and my chance to make a genuine impact o...