Rajesh Kumar

B2B Marketing Shepherd

Business EN ↓ 9 episodes

B2B Marketing Shepherd Podcast: Welcome to Decoding B2B Marketing— where bold voices meet real stories. Host Rajesh Kumar sits down with bold thinkers, creative strategists, and marketing leaders who are reshaping how brands and demand are built, nurtured, and scaled…with experts on ABM, PR , Thought Leadership , product marketing and more Each episode unpacks real-world tactics, campaign pivots, and audience-first insights that go beyond the buzzwords. Subscribe for weekly drops, cinematic conversations, and practical takeaways that help you lead with clarity in the B2B world. Rajesh consults...

Author

Rajesh Kumar

Episodes

Crafting Global B2B Brands | B2B Marketing Shepherd Rajesh Kumar | EP 09 18.12.2025 39:25

Most B2B founders obsess over performance marketing and pipeline. Brand? That can “wait”. In this episode of Decoding B2B Marketing , host Rajesh Kumar ( https://www.linkedin.com/in/rajeshkjindal/ ) – marketer, Fractional CMO, Board Advisor and author of the upcoming book Decoding B2B Marketing – sits down again with Praval Singh ( https://www.linkedin.com/in/praval/ ) of Zoho , to unpack what B2...

Sports Sponsorship in B2B | B2B Marketing Shepherd Rajesh Kumar | EP 08 11.12.2025 40:47

Untitled There’s a reason the world’s most prestigious brands bet big on sports, music, and celebrities even in B2B. In this episode of Decoding B2B Marketing, host Rajesh Kumar ( https://www.linkedin.com/in/rajeshkjindal/ ) – marketer, Fractional CMO, Board Advisor and author of the upcoming book Decoding B2B Marketing – sits down with Sujatha V Kumar ( https://www.linkedin.com/in/sujatha-v-kumar...

Unwrapping Account Based Marketing | B2B Marketing Shepherd Rajesh Kumar | EP 07 04.12.2025 36:19

What if your biggest deals aren’t won by marketing to many—but by marketing to ONE? In this episode of Decoding B2B Marketing , host Rajesh Kumar ( https://www.linkedin.com/in/rajeshkjindal/ ) sits down with Sanjay Chaudhary , Head of Enterprise Marketing at SAP India ( linkedin.com/in/sanjay-k-chaudhary ) , to unpack the art and science of Account Based Marketing (ABM) —one of the most powerful,...

Turning Partnerships into Superpower | Sandeep Nagpal | B2B Marketing Shepherd Rajesh Kumar | EP 06 30.10.2025 52:28

Untitled In this episode of Decoding B2B Marketing , host Rajesh Kumar ( https://www.linkedin.com/in/rajeshkjindal/ ) speaks with Sandeep Nagpal ( https://www.linkedin.com/in/nagpalsandeep/ ), SVP & Head of Global Marketing at Cvent India — a seasoned B2B leader who has built partner ecosystems across Microsoft, SAP, and other global enterprises. Sandeep shares his remarkable journey from manufact...

Rules of Branding in B2B | Pritish Asthana | B2B Marketing Shepherd Rajesh Kumar | EP 05 23.10.2025 37:33

In this episode of Decoding B2B Marketing , Rajesh Kumar ( https://www.linkedin.com/in/rajeshkjindal/ ) speaks with Pritish Asthana , VP – Marketing at Lentra , ( https://www.linkedin.com/in/pritish-asthana/ ) to explore what truly defines a brand in the B2B world — beyond logos, taglines, and visuals. With over two decades of marketing experience spanning GE Capital, IBM, HP, Microsoft, Oracle, L...

Unpacking Product Marketing | Praval Singh | B2B Marketing Shepherd Rajesh Kumar | EP 04 14.10.2025 42:17

In this episode of Decoding B2B Marketing , host Rajesh Kumar ( https://www.linkedin.com/in/rajeshkjindal/ ) speaks with Praval Singh ( https://www.linkedin.com/in/praval/ ). Praval has been with Zoho for over 14 years and is currently the VP of Marketing and Customer Experience. He and his team drive all brand-led initiatives at Zoho, across brand marketing, PR, event experiences, etc. Before...

Insider's Peek into PR & Media | Nandini Chatterjee | B2B Marketing Shepherd Rajesh Kumar | EP 03 06.10.2025 47:31

In this episode of Decoding B2B Marketing , host Rajesh Kumar ( https://www.linkedin.com/in/rajeshkjindal/ ) speaks with Nandini Chatterjee ( https://www.linkedin.com/in/nandini-chatterjee/ ), a super accomplished expert in Public Relations, media and communications. Nandini brings rich experience in Press & Media Relations and addressing complex reputation challenges across industries. She has le...

Secret Life of B2B Events | Rahul Singh | B2B Marketing Shepherd Rajesh Kumar | EP 02 01.10.2025 44:26

In this episode of Decoding B2B Marketing , Rajesh Kumar ( https://www.linkedin.com/in/rajeshkjindal/ ) speaks with Rahul Singh, Vice President & Head of Marketing, SAP Indian Subcontinent ( https://www.linkedin.com/in/rahulsinghsap/ ), about the evolving role of events in B2B marketing. Rahul is an industry veteran with over 25 years of marketing management experience across Fortune 500 technolog...

Cracking the Demand Generation Code | Udit Agarwal | B2B Marketing Shepherd Rajesh Kumar | EP 01 24.09.2025 45:21

Join Rajesh Kumar (https://www.linkedin.com/in/rajeshkjindal/) in the first episode of "Decoding B2B Marketing" as he sits down with Udit Agarwal (https://www.linkedin.com/in/uditagarwal/). He is the Vice President and Head of Global Marketing at Exotel, a Bangalore-based full-stack customer engagement platform, an industry veteran who brings over two decades of experience in B2B marketing. With a...