B2B Marketing Shepherd

Most B2B founders obsess over performance marketing and pipeline. Brand? That can “wait”. In this episode of Decoding B2B Marketing , host Rajesh Kumar ( https://www.linkedin.com/in/rajeshkjindal/ )  – marketer, Fractional CMO, Board Advisor and author of the upcoming book Decoding B2B Marketing – sits down again with Praval Singh ( https://www.linkedin.com/in/praval/ ) of Zoho , to unpack what B2...

Untitled There’s a reason the world’s most prestigious brands bet big on sports, music, and celebrities even in B2B. In this episode of Decoding B2B Marketing, host Rajesh Kumar ( https://www.linkedin.com/in/rajeshkjindal/ ) – marketer, Fractional CMO, Board Advisor and author of the upcoming book Decoding B2B Marketing – sits down with Sujatha V Kumar ( https://www.linkedin.com/in/sujatha-v-kumar...

What if your biggest deals aren’t won by marketing to many—but by marketing to ONE? In this episode of Decoding B2B Marketing , host Rajesh Kumar ( https://www.linkedin.com/in/rajeshkjindal/ ) sits down with Sanjay Chaudhary , Head of Enterprise Marketing at SAP India ( linkedin.com/in/sanjay-k-chaudhary ) , to unpack the art and science of Account Based Marketing (ABM) —one of the most powerful,...

Untitled In this episode of Decoding B2B Marketing , host Rajesh Kumar ( https://www.linkedin.com/in/rajeshkjindal/ ) speaks with Sandeep Nagpal ( https://www.linkedin.com/in/nagpalsandeep/ ), SVP & Head of Global Marketing at Cvent India — a seasoned B2B leader who has built partner ecosystems across Microsoft, SAP, and other global enterprises. Sandeep shares his remarkable journey from manufact...

In this episode of Decoding B2B Marketing , Rajesh Kumar ( https://www.linkedin.com/in/rajeshkjindal/ ) speaks with Pritish Asthana , VP – Marketing at Lentra , ( https://www.linkedin.com/in/pritish-asthana/ ) to explore what truly defines a brand in the B2B world — beyond logos, taglines, and visuals. With over two decades of marketing experience spanning GE Capital, IBM, HP, Microsoft, Oracle, L...

In this episode of Decoding B2B Marketing , host Rajesh Kumar ( https://www.linkedin.com/in/rajeshkjindal/ ) speaks with Praval Singh ( https://www.linkedin.com/in/praval/ ).   Praval has been with Zoho for over 14  years and is currently the VP of Marketing and Customer Experience. He and his team drive all brand-led initiatives at Zoho, across brand marketing, PR, event experiences, etc.  Before...

In this episode of Decoding B2B Marketing , host Rajesh Kumar ( https://www.linkedin.com/in/rajeshkjindal/ ) speaks with Nandini Chatterjee ( https://www.linkedin.com/in/nandini-chatterjee/ ), a super accomplished expert in Public Relations, media and communications. Nandini brings rich experience in Press & Media Relations and addressing complex reputation challenges across industries. She has le...

In this episode of Decoding B2B Marketing , Rajesh Kumar ( https://www.linkedin.com/in/rajeshkjindal/ ) speaks with Rahul Singh, Vice President & Head of Marketing, SAP Indian Subcontinent ( https://www.linkedin.com/in/rahulsinghsap/ ), about the evolving role of events in B2B marketing. Rahul is an industry veteran with over 25 years of marketing management experience across Fortune 500 technolog...

Join Rajesh Kumar (https://www.linkedin.com/in/rajeshkjindal/) in the first episode of "Decoding B2B Marketing" as he sits down with Udit Agarwal (https://www.linkedin.com/in/uditagarwal/). He is the Vice President and Head of Global Marketing at Exotel, a Bangalore-based full-stack customer engagement platform, an industry veteran who brings over two decades of experience in B2B marketing. With a...