B2B Marketing Methods

In this episode of B2B Marketing Methods, Terri Hoffman sits down with SpeakerBox Media Co-Founder and CEO Sarah Smith for a strategic conversation about how podcasting fits into modern B2B marketing strategy. Together, they unpack why podcasting is no longer just an audio channel but a multimedia growth engine that supports SEO, AI search visibility, sales enablement, and long-term brand authorit...

In this episode of B2B Marketing Methods , Terri Hoffman sits down with One Foot Over co-founders Stephen Brent May and Hami Vo Arrington for a transparent, highly relatable conversation about what B2B companies often get wrong about marketing strategy—and how to fix it. Together, they unpack the meaning behind their mantra “Clarity Before Tactics” and explore why defining goals, aligning with sal...

In this episode of B2B Marketing Methods , Marketing Refresh CEO Terri Hoffman sits down with Libby Olson , Partner and COO at Growl Agency , to demystify the power of CRMs, data strategy, and AI-driven personalization in modern B2B marketing. Libby shares her journey from corporate marketing to leading tech-integrated growth strategies, unpacking how companies can streamline sales, marketing, and...

In this episode of B2B Marketing Methods , Terri Hoffman sits down with Erik Konicki and Lindsey Wendler, Managing Directors at 414 Capital, to discuss how marketing, sales, and strategy intersect when it comes to mergers and acquisitions. With decades of combined experience and more than 300 closed transactions, Erik and Lindsey share how business owners can increase company value, improve readin...

On this episode of B2B Marketing Methods, Terri welcomes Matthew Breman, Senior VP of Marketing & Operations at ProStar GeoCorp and Mayor of Fruita, Colorado. Matthew’s career has taken him from MTV and Nickelodeon, to Disney, to running his own marketing agency — and now to leading growth for a publicly traded technology company. Along the way, he’s learned how to adapt messaging for wildly d...

In this episode of B2B Marketing Methods, host Terri Hoffman, CEO of Marketing Refresh, sits down with Danny Gavin, founder of Optidge, professor of digital marketing at the University of Houston, and host of The Digital Marketing Mentor podcast. Danny shares insights from his many “hats” in the digital marketing world—agency leader, educator, mentor, and family man. The conversation dives into th...

In this episode of B2B Marketing Methods, host Terri Hoffman, CEO of Marketing Refresh, sits down with Rafeh Malik, a seasoned marketing professional set to embark on a new venture as a business owner in Houston.  Rafeh discusses his diverse career background, including his education at Rice University, his journey through various industries, and his experiences in product marketing, corporat...

In this episode of the B2B Marketing Methods podcast, host Terri Hoffman, CEO of Marketing Refresh, chats with Jason Lee, Vice President at Exponent. Jason discusses the role of Exponent in enhancing the value of private businesses by providing wealth management services.  The conversation delves into Jason's journey from the health to the wealth industry, his personal story, and various stra...

In this episode of B2B Marketing Methods, hosted by Terri Hoffman, CEO of Marketing Refresh, guest Michael Ballero shares his journey in the automotive industry and discusses critical topics such as the changing landscape of automotive investments, his sales approach, and work-life balance. Michael, a national account manager at Gen Z Automotive, highlights his innovative use of social media strat...

In this episode of B2B Marketing Methods, host Terri Hoffman, CEO of Marketing Refresh, interviews Leah Salinas, Director at the Alexander Group, about her journey from entrepreneur to executive search expert. Leah shares her personal story of running a successful business for 14 years and her decision to transition to a different career path focused on recruiting executive roles in various B2B in...

In this episode of the B2B Marketing Methods podcast, host Terri Hoffman, CEO of Marketing Refresh, talks with Liz Andert, Director of Digital Customer Experience at HB Fuller. Liz shares her journey in marketing and gives her best tips for navigating the changing landscape of digital marketing. The conversation covers a wide range of topics including the interaction between sales and marketing fu...

In this episode of B2B Marketing Methods, host Terri Hoffman is joined by Beth Dickson, Regional Director of Western Colorado for Manufacturer’s Edge. Their discussion centers around Manufacturer's Edge's role as the designated Manufacturing Extension Partnership (MEP) for Colorado, providing insights into the support and services offered to manufacturers. Beth explains the process of conducting b...

In this episode of the B2B Marketing Methods podcast, host Terri Hoffman, CEO of Marketing Refresh, interviews Kyle Tate, the President at Firethorne Technology Services. This interview provides invaluable insights on building a brand, sales strategies, and fostering client relationships. Whether you're in your first year or your twentieth, Kyle’s experience will resonate with anyone growing a bus...

In this episode of the B2B Marketing Methods podcast, host Terri Hoffman, CEO of Marketing Refresh, interviews Peter Pudner, the Vice President of Sales at American Products and DustShield. The discussion covers topics such as sales strategies, the importance of CRM tools and AI in sales, trade show planning, content strategy, and the significance of a unified sales and marketing approach. Peter a...

In this episode of the B2B Marketing Methods podcast, host Terri Hoffman, CEO of Marketing Refresh, interviews Craig Baldwin, the Co-Founder and Partner at Upsourced. Terri and Craig discuss valuable tips and lessons learned to optimize your go-to-market strategy.  Gain insights into pipeline management, prospecting, deal generation, and learn about the crucial importance of pipeline hygiene....

In this episode of the B2B Marketing Methods podcast, host Terri Hoffman, CEO of Marketing Refresh, interviews Kerry Curran, the Founder and Chief Growth Officer at Revenue Based Marketing Advisors. They discuss essential topics such as marketing-led growth, demand generation, and strategies to improve sales cycles and close rates. They delve into the importance of brand awareness, the integration...

In this episode of the B2B Marketing Methods podcast, host Terri Hoffman, CEO of Marketing Refresh, interviews Rachel Kennedy, the founder of Southern Lighthouse. They discuss the power of LinkedIn in building personal and company brands, especially for B2B businesses. Rachel shares her journey from a career recruiter to an employer branding expert, and offers insights into creating a compelling L...

In this episode of the B2B Marketing Methods podcast, host Terri Hoffman, CEO of Marketing Refresh, interviews Trish Balmos the President & Founder of Vine Sales Consulting. This episode covers the importance of cohesive brand stories, value propositions, and proper budget allocation. Listeners will learn about the significance of CRM tools, diagnosing brand and audience issues, and overcoming...

In this episode of the B2B Marketing Methods podcast, host Terri Hoffman, CEO of Marketing Refresh, interviews Heidi Hattendorf, the founder of Transformation Insights to explore the evolving landscape of B2B marketing. Personal insights and career reflections from Heidi provide valuable takeaways for professionals looking to achieve sustainable growth and success in a rapidly evolving market. Key...

In this episode of the B2B Marketing Methods podcast, host Terri Hoffman, CEO of Marketing Refresh, speaks with Marketing Refresh’s own Tiffany McArthur, the VP of Account Strategy and Aaron Eaves, the VP of Digital Marketing. They explore key B2B marketing strategies amid budgeting season. The discussion focuses on formulating effective marketing budgets, understanding company goals, competitor a...

In this episode of the B2B Marketing Methods podcast, host Terri Hoffman, CEO of Marketing Refresh, meets with Sherron Washington, a Professor, Chief Executive Officer, and Non-Profit Founder. Whether you're a seasoned marketer or new to the field, this episode provides valuable tips, strategies, and real-world examples to enhance your B2B marketing efforts. They discuss demystifying digital marke...

In this episode of B2B Marketing Methods, host Terri Hoffman, CEO of Marketing Refresh, interviews Hunter Holtshopple, the Marcom Manager for the Evaluation Business Line at SLB. They discuss his varied career path from a mechanical engineer to a marketing and communications leader, as well as the strategies SLB employs for effective B2B marketing. Topics include the evolution of SLB’s brand, the...

In this episode of B2B Marketing Methods, Terri Hoffman embarks on a fascinating journey with Keith Pivonski, a visionary in ecological engineering and green energy. Terri and Keith dive into Keith’s early career experiences and the inspiration behind his work, elaborating on overcoming financial and technical challenges, and highlighting the diverse applications of their groundbreaking solutions....

In this episode of the B2B Marketing Methods podcast, host Terri Hoffman, CEO of Marketing Refresh, interviews Fedor Simic, the partnership manager at Databox. They discuss the challenges and benefits of digital marketing, focusing on the importance of analyzing marketing metrics. Fedor explains Databox's innovative Benchmark Groups tool, which allows companies to compare their performance against...

Terri Hoffman welcomes Nikkie Freeman, Fractional CMO and Founder of Flywheel CMO. Nikkie shares her expert insights on her varied career paths within marketing, discussing the dynamic nature and suitability for project-oriented, adaptable individuals. They talk about the first steps a manufacturing business should take to justify marketing investments, where Nikkie stresses the importance of cons...