B2B Marketing Methods

Terri is joined by James Reid, Director of Commercial Sales at The M.K. Morse Companies. Together, they talk about the intersection of sales and marketing, focusing on effective communication, digital marketing, and building customer relationships online. James discusses his reliance on his marketing team for product development, treating them as a crucial part of the product team. They also discu...

In this episode of B2B Marketing Methods, Terri welcomes special guest Raegan Hill, a seasoned marketer turned recruiter who gave Terri the idea and inspiration to start her own company while she was looking for a job. Raegan shares her journey from marketing to focusing on helping other companies find that right mixture of talent, sometimes convincing them to think far outside the box. Terri high...

In this episode of B2B Marketing Methods, Terri welcomes Russel Treat, CEO at EnerACT Energy Services, to discuss building a software company, podcast networks as a business growth tool, and the ups and downs of entrepreneurship in the industrial sector. Russel discusses his diverse background, from his time at Texas A&M and in the Air Force to his entrepreneurial ventures in civil engineering...

In this episode of B2B Marketing Refresh, Terri welcomes Jonti Bolles, CEO of WHO Digital Strategy, to discuss the influential world of digital marketing. They talk about the robust integration of AI in marketing tasks like website design and how important it will be to maintain human oversight for quality and authenticity. They also cover the synergy between sales and marketing teams, emphasizing...

In this episode of B2B Marketing Methods, Terri is joined by Ed Marsh, an experienced consultant in the B2B industrial space and host of the Industrial Growth Institute Podcast. Together, cover the intersection of marketing, sales, and technology in the Industrial Manufacturing sector. Ed and Terri discuss why transformations in the sales and marketing teams of industrial companies can take a sign...

It seems like everyone has their own podcast, so is it still possible for you to use a podcast that will grow your company? In this episode of Marketing Refresh, Terri welcomes Erin Gregor, Founder of PodGrowth to discuss the ins and outs of using podcasts to enhance B2B marketing strategies. Erin talks about why most companies make the mistake of looking at a podcast as a tool that should bring i...

Does implementing more processes in your business cause less flexibility? The answer may surprise you, and it's part of the discussion host, Terri Hoffman has with Rusty Smith. Rusty is a seasoned EOS implementer, and they discuss stories of companies that underwent pivotal shifts, from market expansions in sewage treatment technology to strategic pivots in the rubber industry. Terri and Rusty tal...

In this episode, Terri welcomes Mohamed Sameh, Managing Director at SESCO Cement. Since its inception in Egypt in 1964, SESCO has grown to be a major player on the global scene, now making waves in over 70 countries and having a strong foothold in the Houston market. Mohamed shares his 25-year journey in the industry and the challenges of transplanting family business values into the competitive U...

In this episode, Terri welcomes Cody Johnson, CEO of SCS Technologies, a provider of measurement equipment, environmental solutions, controls, and automation solutions for the oil field's hydrocarbon, water, and refined products. In this conversation, Cody and Terri discuss the new era of the energy sector, which intertwines carbon management with groundbreaking customer experiences. They also dis...

In this episode, Terri welcomes Philip Parker, Managing Director of Holland Parker, a company that migrates businesses from fragmented corporate performance management applications to the modern, unified OneStream platform. Philip and Terri discuss how Holland Parker has maintained a competitive edge with exceptional customer service and how they have been able to stay on top of marketing trends t...

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