B2B Marketers on a Mission

This week’s conversation takes us into the ever-changing world of cybersecurity with Dominic Vogel (Founder & Chief Strategies, Cyber.sc). In our interview, Dominic elaborates on the importance of having cybersecurity measures in place that go beyond software and plugins, the most common misconceptions that businesses have, his top trends and predictions, and how “cyber resilience” is imperati...

We have an intensive, engaging and informative discussion with Brian Giese (Chief Executive Officer, True Influence) about the dynamic intent data landscape for B2B. On this week’s interview, Brian explains to us why qualified and accurate data are important not just for sales and marketing, but for the organization as a whole. He also discusses how quality data can make a positive impact on organ...

On this week’s episode, we sit down with Eric Quanstrom (CMO, Cience Technologies) to talk about lead generation for B2B. During our discussion, Eric elaborates on some of the most common misconceptions people have about lead generation, some changing dynamics that he’s witnessed in the current landscape, his top predictions regarding how B2B lead generation will evolve, and why statistical signif...

On this week’s episode, we explore the ever-changing world of B2B product marketing with Bhavesh Mistry (Director Product Marketing, Q4). During our conversation, Bhavesh elaborates on the many challenges that product marketers face, how current disruptions are altering the entire ecosystem from a constructive perspective, and how data as well as personalization can be leveraged to create better c...

We have a soul-searching and insightful discussion with Kasey Jones (Thought Leadership + Growth/Strategy Coach, A Better Jones) on the topic of personal branding and thought leadership for B2B founders. In our conversation, Kasey elaborates on why she believes that personal branding has now become more important than ever, how entrepreneurs can become thought leaders in their space to grow their...

On this week’s episode, we had a conversation about animated explainer videos with Dylan Healy (Co-Founder, Animation Explainers). During our discussion, Dylan talks to us about how animated explainer videos have helped his B2B clients to effectively communicate their complex products and service offers in a way that converts. He also walks us through the process of bringing the animated video to...

On this week’s episode, we explore the ever-growing and expanding world of B2B e-commerce with Jay Desai (Head of Growth, Trend.io). During this incredibly informative conversation, Jay explains why it’s imperative to have a continuous growth mindset, how creativity plays a vital role at an early-stage startup, why B2B companies thinking about e-commerce should draw inspiration from B2C, and the i...

We sat down to have an absolutely intriguing discussion with Oscar Jofre (Co-Founder, President/CEO, KoreConX) on this week’s episode. In our conversation, Oscar pulled back the curtain on the world of the private equity market and talked to us about how the current situation is one of the most empowering, transformational and pivotal periods for tech companies and entrepreneurs. He also goes to e...

It was an absolute pleasure to talk with James Carbary (Founder, Sweet Fish Media) on this week’s episode. During our conversation, James talks about how B2B companies can leverage the power of podcasting to build relationships and collaborative content with their target audience, some of the most common mistakes that podcasters make, how to repurpose content, and why he truly believes that now is...

In this week’s episode, we have an extremely informative and engaging conversation about artificial intelligence (AI) with Joya Scarlata (Director of Digital Marketing, InterraIT). During our conversation, Joya does an amazing job of pulling back the curtain on the world of AI: what types of AI currently exists in the market, how AI is being used in B2B marketing, what types of misconceptions ther...

The Strategic Role of Fintech in the Ever-evolving Finance Industry In this week’s episode, we explore the intriguing world of fintech with Victor Salinas García ( CEO , Aiontech ). In this interview, Victor explains why it’s important for companies in fintech to forge strong partnerships with financial institutions, how the pandemic has helped to accelerate the development of the financial sector...

We take a slightly different route on this week’s episode as we sit down and have a chat with lawyer Jonathan Ip (Founder, Iterative Law). In this interview, Jonathan discusses the importance for B2B companies, entrepreneurs, and startups to seek legal counsel and advice at the start of their endeavors, what mistakes to avoid, and how it’s also vital for businesses to adapt changing circumstances...

This week’s episode is packed with incredible insights and tips that everyone in the sales profession can immediately implement, even if they don’t have many years of experience. We had the opportunity to sit down with Marcus Chan (President & Founder, Venli Consulting Group) to talk about some of the greatest challenges that B2B salespeople face, why they should resist the temptation to autom...

On this week’s episode, we had a chance to sit down and have a conversation with Sara Mansson (Head of Sales Sweden, InZynk) on the topic of account-based marketing (ABM). During the discussion, Sara explains why organizations should plan holistically for ABM from the start, what changes she has seen to ABM as a result of the crisis, and how an ABM strategy drives real revenue for B2B organization...

Everyone has an important role to play when it comes to generating revenue for the organization, and this was the key topic of discussion with Nick Bennett (Director of Field Marketing, Logz.io). During this interview, Nick elaborates on what he believes causes a misalignment between sales and marketing, what both sides need to do in order to succeed together, and why innovation as well as disrupt...

In this interview, we sit down with B2B entrepreneur and “serial connector” Andrei Zinkevich (CEO, Fullfunnel.io) who talks to us about the full-funnel approach that he teaches to B2B tech and service-based companies. During this discussion, Andrei talks about the right way to use automation to generate qualified leads online, why building trust and adding value is key to building relationships wi...

There are those entrepreneurs who seize an opportunity where others only see adversity, and then there are those who disrupt industries and thrive. In this interview, we have a discussion with one such disruptor – Rajat Jain (Founder, EOXS) - who talks to us about his journey as a tech entrepreneur. Rajat tells us about what motivated him to launch his own business, what he learned from his previo...

Being an entrepreneur in the B2B space is fraught with challenges, but there are those that continuously push themselves to achieve greater heights. In this interview, we talk to Mrunal Nagrecha (Founder, Xanthus Software Solutions) about his entrepreneurial journey, and how he took his company from the bustling city of Mumbai to different geographies across the world. Mrunal also reveals what pro...

In this interview, we sit down and have an incredibly thought-provoking and candid discussion with Stephan Sigaud (EVP of Marketing and Development, Phase 5) about the art and science of market research. During our conversation, Stephan explains how market research can enable organizations to make better decisions, drive the product development and innovation pipeline, and how challenging conventi...

In the second part of this interview, we continue our conversation with Stu Heinecke (Author/Marketer/WSJ Cartoonist) about finding insightful and incredibly engaging ways to get a meeting with the right persons and prospects. It is here where Stu also talks about his new book, where he discusses his latest business methodology whose inspiration originated from one of the most understated and “una...

Regardless of whether you’re in sales or marketing, we can all agree that nothing happens if you’re not able to get meetings. Imagine if there was a way to change the course of your career and business by being able to effectively reach out to important prospects and contacts. One person has found a way to do this through a method he calls Contact Marketing. In this exciting 2-part interview, we t...

In this interview, we engage in a deep conversation with Lynn Hunsaker (Chief Customer Officer, ClearAction Continuum) about the world of customer experience (CX). Drawing on her many years of expertise in the field, Lynn shares her thoughts with us regarding what has changed in the CX landscape, what potential and untapped opportunities there are, as well as her recommendations about what CX prof...

Research has proven time and time again that happy, engaged, and empowered employees help to improve the performance of organizations. It all starts with having a strong company culture. In this episode, Karan Nijhawan (Founder, Jube) explains how he has helped fast-growing companies to build a stronger, happier and more productive workplace, and how deep conversations can help to connect people i...

We have an extremely engaging, eye-opening as well as in-depth discussion with Boon Lai (Vice President of Global Marketing, Cisco). During this interview, Boon talks about some recent marketing trends as well as his future predictions, and how organizations need to rapidly adapt to changes while avoiding tech-clash. In addition, we also have a candid discussion with Boon regarding the importance...

In this interview, we have an engaging as well as passionate discussion with Steve Watt (Vice President of Marketing, Grapevine6). Steve talks to us about the importance of branding in B2B: How it helps companies to build trust in an already crowded marketplace, why it’s important for organizations to empower their people, how brands can leverage the power of social media, and why sometimes measur...