B2B Marketers on a Mission

We take a slightly different route on this week’s episode as we sit down and have a chat with lawyer Jonathan Ip (Founder, Iterative Law). In this interview, Jonathan discusses the importance for B2B companies, entrepreneurs, and startups to seek legal counsel and advice at the start of their endeavors, what mistakes to avoid, and how it’s also vital for businesses to adapt changing circumstances...

This week’s episode is packed with incredible insights and tips that everyone in the sales profession can immediately implement, even if they don’t have many years of experience. We had the opportunity to sit down with Marcus Chan (President & Founder, Venli Consulting Group) to talk about some of the greatest challenges that B2B salespeople face, why they should resist the temptation to autom...

On this week’s episode, we had a chance to sit down and have a conversation with Sara Mansson (Head of Sales Sweden, InZynk) on the topic of account-based marketing (ABM). During the discussion, Sara explains why organizations should plan holistically for ABM from the start, what changes she has seen to ABM as a result of the crisis, and how an ABM strategy drives real revenue for B2B organization...

Everyone has an important role to play when it comes to generating revenue for the organization, and this was the key topic of discussion with Nick Bennett (Director of Field Marketing, Logz.io). During this interview, Nick elaborates on what he believes causes a misalignment between sales and marketing, what both sides need to do in order to succeed together, and why innovation as well as disrupt...

In this interview, we sit down with B2B entrepreneur and “serial connector” Andrei Zinkevich (CEO, Fullfunnel.io) who talks to us about the full-funnel approach that he teaches to B2B tech and service-based companies. During this discussion, Andrei talks about the right way to use automation to generate qualified leads online, why building trust and adding value is key to building relationships wi...

There are those entrepreneurs who seize an opportunity where others only see adversity, and then there are those who disrupt industries and thrive. In this interview, we have a discussion with one such disruptor – Rajat Jain (Founder, EOXS) - who talks to us about his journey as a tech entrepreneur. Rajat tells us about what motivated him to launch his own business, what he learned from his previo...

Being an entrepreneur in the B2B space is fraught with challenges, but there are those that continuously push themselves to achieve greater heights. In this interview, we talk to Mrunal Nagrecha (Founder, Xanthus Software Solutions) about his entrepreneurial journey, and how he took his company from the bustling city of Mumbai to different geographies across the world. Mrunal also reveals what pro...

In this interview, we sit down and have an incredibly thought-provoking and candid discussion with Stephan Sigaud (EVP of Marketing and Development, Phase 5) about the art and science of market research. During our conversation, Stephan explains how market research can enable organizations to make better decisions, drive the product development and innovation pipeline, and how challenging conventi...

In the second part of this interview, we continue our conversation with Stu Heinecke (Author/Marketer/WSJ Cartoonist) about finding insightful and incredibly engaging ways to get a meeting with the right persons and prospects. It is here where Stu also talks about his new book, where he discusses his latest business methodology whose inspiration originated from one of the most understated and “una...

Regardless of whether you’re in sales or marketing, we can all agree that nothing happens if you’re not able to get meetings. Imagine if there was a way to change the course of your career and business by being able to effectively reach out to important prospects and contacts. One person has found a way to do this through a method he calls Contact Marketing. In this exciting 2-part interview, we t...

In this interview, we engage in a deep conversation with Lynn Hunsaker (Chief Customer Officer, ClearAction Continuum) about the world of customer experience (CX). Drawing on her many years of expertise in the field, Lynn shares her thoughts with us regarding what has changed in the CX landscape, what potential and untapped opportunities there are, as well as her recommendations about what CX prof...

Research has proven time and time again that happy, engaged, and empowered employees help to improve the performance of organizations. It all starts with having a strong company culture. In this episode, Karan Nijhawan (Founder, Jube) explains how he has helped fast-growing companies to build a stronger, happier and more productive workplace, and how deep conversations can help to connect people i...

We have an extremely engaging, eye-opening as well as in-depth discussion with Boon Lai (Vice President of Global Marketing, Cisco). During this interview, Boon talks about some recent marketing trends as well as his future predictions, and how organizations need to rapidly adapt to changes while avoiding tech-clash. In addition, we also have a candid discussion with Boon regarding the importance...

In this interview, we have an engaging as well as passionate discussion with Steve Watt (Vice President of Marketing, Grapevine6). Steve talks to us about the importance of branding in B2B: How it helps companies to build trust in an already crowded marketplace, why it’s important for organizations to empower their people, how brands can leverage the power of social media, and why sometimes measur...

We venture overseas once again in this episode and have a thought-provoking conversation with B2B marketing veteran Michael Meier (Managing Director, Schindler Parent), who is based in southern Germany. In this episode, Michael talks about the importance of paranoia in order to stay competitive, how the current disruption motivates him, and how B2B marketers must be agile, embrace change, make eve...

In this episode, we take a deep dive into the world of customer experience (CX) with Derek Bildfell (Owner & Principal Consultant, Acceleration Strategy Inc. and Professor of CX Design, Centennial College). Derek elaborates on how CX can help to improve an organization’s performance, how CX will become vital to rebuilding after the pandemic, and why continuous learning is crucial for CX profes...

In this episode, we talk to digital entrepreneur Julien Phipps (Founder, Accellera) about the nefarious world of cybercrime. In our conversation, Julien elaborates on the different types of cybercrime out on the Web, the financial and economic consequences of these actions, the importance of “cyber resilience”, and the steps that companies as well as small businesses can take to prevent future cyb...

We’ve taken a slightly different journey on this episode, where we have ventured abroad to have an engaging conversation with Peter Bomer (Founder, The China Hack) and Bessie Lee (Founder & CEO, Withinlink). In this interview, China veterans Peter and Bessie reveal their motivations for starting their own successful businesses in such a challenging market, what trends they have seen coming out...

We sit down with Mark Treleaven (Executive Lead at Brand Sandwich Communications) on this third episode of the “B2B Marketers on a Mission” podcast. In this interview, Mark shares some incredible insights about the rapid advancement of digitalization, how teams can transition to working remotely in a more efficient way, and other topics linked to transformative innovation as well as disruptive tec...

On the second episode of “B2B Marketers on a Mission”, we had a chat with Customer Experience (CX) expert Lawrence Levinson, who is the VP of Product at Pulse Profile Analytics and the new Toronto Chair of the Customer Experience Professionals Association (CXPA). In this interview, Lawrence talks to us about the importance of CX, and when implemented the right way, how it can be instrumental to im...

In our very first episode, we sit down with Alan Kay (Principal, Glasgow Group) to talk about how organizations can facilitate change and have more purposeful conversations by using a solution focus approach. In this interview, Alan also shares practical steps that B2B marketers and entrepreneurs can take to identify opportunities where others only see problems.