B2B Marketers on a Mission

We venture overseas once again in this episode and have a thought-provoking conversation with B2B marketing veteran Michael Meier (Managing Director, Schindler Parent), who is based in southern Germany. In this episode, Michael talks about the importance of paranoia in order to stay competitive, how the current disruption motivates him, and how B2B marketers must be agile, embrace change, make eve...

In this episode, we take a deep dive into the world of customer experience (CX) with Derek Bildfell (Owner & Principal Consultant, Acceleration Strategy Inc. and Professor of CX Design, Centennial College). Derek elaborates on how CX can help to improve an organization’s performance, how CX will become vital to rebuilding after the pandemic, and why continuous learning is crucial for CX profes...

In this episode, we talk to digital entrepreneur Julien Phipps (Founder, Accellera) about the nefarious world of cybercrime. In our conversation, Julien elaborates on the different types of cybercrime out on the Web, the financial and economic consequences of these actions, the importance of “cyber resilience”, and the steps that companies as well as small businesses can take to prevent future cyb...

We’ve taken a slightly different journey on this episode, where we have ventured abroad to have an engaging conversation with Peter Bomer (Founder, The China Hack) and Bessie Lee (Founder & CEO, Withinlink). In this interview, China veterans Peter and Bessie reveal their motivations for starting their own successful businesses in such a challenging market, what trends they have seen coming out...

We sit down with Mark Treleaven (Executive Lead at Brand Sandwich Communications) on this third episode of the “B2B Marketers on a Mission” podcast. In this interview, Mark shares some incredible insights about the rapid advancement of digitalization, how teams can transition to working remotely in a more efficient way, and other topics linked to transformative innovation as well as disruptive tec...

On the second episode of “B2B Marketers on a Mission”, we had a chat with Customer Experience (CX) expert Lawrence Levinson, who is the VP of Product at Pulse Profile Analytics and the new Toronto Chair of the Customer Experience Professionals Association (CXPA). In this interview, Lawrence talks to us about the importance of CX, and when implemented the right way, how it can be instrumental to im...

In our very first episode, we sit down with Alan Kay (Principal, Glasgow Group) to talk about how organizations can facilitate change and have more purposeful conversations by using a solution focus approach. In this interview, Alan also shares practical steps that B2B marketers and entrepreneurs can take to identify opportunities where others only see problems.