B2B Marketers on a Mission

Building stronger brands for success as well as sustainable growth is something that doesn’t get much “airtime” in the B2B world. On this week’s episode, we sat down with brand expert Justin Häne (Director, Brand and Communications, Softchoice), who explains the importance of a strong B2B brand, why getting internal buy-in is crucial for progress, the recent changes in the landscape and how we sho...

It’s a topic that is so crucial yet tends to get overlooked at B2B organizations: humanizing the brand for growth. During our conversation with Sam Kühnle (Director of Demand Generation, Refine Labs), he elaborates on why B2B organizations need to build trust and get closer to their customers through branding and go beyond being solely information, product and feature driven. Sam also talks about...

Having a solid go to market (GTM) strategy in place for B2B organizations requires an understanding of product-market fit, target audience, competition and demand as well as distribution. In this episode, we sit down with GTM expert Cydney Peyton Walton (Marketing Communications Executive, Cognosante) to discuss some common mistakes that she’s seen, why data plays such an important role in GTM, wh...

It’s another one of those “buzzwords” that we hear so frequently these days, yet many continue to face difficulties in improving their company’s search engine optimization (SEO) strategy. In this week’s interview, SEO expert John Vuong (Owner, Local SEO Search) talks to us about the crucial components to successful SEO, some of the most common mistakes and solutions, and how companies can improve...

When it comes to the customer journey on online platforms, there are several factors that we need to consider. On this week’s episode, Lukas Hänsch (Buying Journey Specialist, Pathmonk) elaborates on what B2B companies can do to continuously improve the customer journey online. He also talks to us about the importance of leverage data to qualify leads and enhance conversions, why it’s crucial to u...

It’s a crucial component in so many aspects, but in the world of B2B it tends to get overlooked a lot: brand storytelling. On this week’s episode, we have a conversation with Steve Brown (Director of Corporate and Executive Communications, Cadence Design Systems) about how B2B organizations can tell their brand story in a way that resonates with employees, clients and partners. He also elaborates...

A solid strategy coupled with the right implementation tactics are paramount for B2B companies to succeed in digital marketing. In our conversation with digital marketing expert Jasmine Martirossian (VP of Marketing, TÜV SÜD Americas Inc.), we discuss how B2B companies can adjust their strategies based on changing market dynamics, why an omni-channel as well as an “outside in” approach are imperat...

“Working well remotely” and “managing teams online” have now not only become buzzwords, but also sought-after skills that every manager needs. On this week’s episode, we talk to B2B SaaS expert Vedran Rasic (Director of Marketing, VanillaSoft) about managing teams and budgets for B2B marketing in startups as well as larger organizations. He also elaborates on how to set up a strategic B2B SaaS fra...

It seems to be a buzzword in B2B marketing recently: account-based marketing, or ABM. But what is the right ABM approach that will help B2B firms to generate greater returns? We have an engaging conversation about this with Kristina Jaramillo (President, Personal ABM). During our discussion, Kristina talks about what a lot of organizations are getting wrong with ABM, some of the key things that th...

We hear it so often when it comes to B2B marketing: content, content, content. But how has the content marketing landscape changed when it comes to B2B? What are some of the common mistakes and misconceptions, and how should they be addressed? In our conversation with Matthew Royse (Marketing Director, Syntax), we talk about how all of these factors affect B2B content marketing, the importance of...

We take a detour this week and delve into the rapidly evolving blockchain landscape with Brian Mahoney (Chief Strategy Officer & Co-Founder, Alkemi). During our conversation, Brian provides some deep insights on the mainstream adoption and usability of blockchain, some misconceptions that exist in the market, and some recent changes to the blockchain space. He also talks about the bifurcation...

On this week’s episode, we take a deep dive into data-driven marketing for B2B organizations with Julie Huval (Head of Marketing, Beck Technology). During our extremely informative discussion, Julie takes us behind the graphs and charts, and explains the advantages of being data driven when it comes to marketing. She also reveals her top predictions for data-driven marketing moving forward, her re...

This week’s episode is all about the power of the written word, especially in the world of B2B tech. In our conversation with Rachel Foster (CEO and B2B Copywriter, Fresh Perspective Writing), she elaborates on the challenges of making sure that the B2B tech copy resonates with the target audience, the importance of collecting market research, and why copywriting is half about writing skills while...

This week’s episode put us “in front of the camera” with Robert Weiss (President, MultiVision Digital) who talks to us about creating videos for B2B. During our incredible conversation, Robert explains the important role that videos play in B2B companies, why a strategy for video is imperative before any production starts, and how the video landscape has changed dramatically as result of the pande...

This week’s conversation takes us into the ever-changing world of cybersecurity with Dominic Vogel (Founder & Chief Strategies, Cyber.sc). In our interview, Dominic elaborates on the importance of having cybersecurity measures in place that go beyond software and plugins, the most common misconceptions that businesses have, his top trends and predictions, and how “cyber resilience” is imperati...

We have an intensive, engaging and informative discussion with Brian Giese (Chief Executive Officer, True Influence) about the dynamic intent data landscape for B2B. On this week’s interview, Brian explains to us why qualified and accurate data are important not just for sales and marketing, but for the organization as a whole. He also discusses how quality data can make a positive impact on organ...

On this week’s episode, we sit down with Eric Quanstrom (CMO, Cience Technologies) to talk about lead generation for B2B. During our discussion, Eric elaborates on some of the most common misconceptions people have about lead generation, some changing dynamics that he’s witnessed in the current landscape, his top predictions regarding how B2B lead generation will evolve, and why statistical signif...

On this week’s episode, we explore the ever-changing world of B2B product marketing with Bhavesh Mistry (Director Product Marketing, Q4). During our conversation, Bhavesh elaborates on the many challenges that product marketers face, how current disruptions are altering the entire ecosystem from a constructive perspective, and how data as well as personalization can be leveraged to create better c...

We have a soul-searching and insightful discussion with Kasey Jones (Thought Leadership + Growth/Strategy Coach, A Better Jones) on the topic of personal branding and thought leadership for B2B founders. In our conversation, Kasey elaborates on why she believes that personal branding has now become more important than ever, how entrepreneurs can become thought leaders in their space to grow their...

On this week’s episode, we had a conversation about animated explainer videos with Dylan Healy (Co-Founder, Animation Explainers). During our discussion, Dylan talks to us about how animated explainer videos have helped his B2B clients to effectively communicate their complex products and service offers in a way that converts. He also walks us through the process of bringing the animated video to...

On this week’s episode, we explore the ever-growing and expanding world of B2B e-commerce with Jay Desai (Head of Growth, Trend.io). During this incredibly informative conversation, Jay explains why it’s imperative to have a continuous growth mindset, how creativity plays a vital role at an early-stage startup, why B2B companies thinking about e-commerce should draw inspiration from B2C, and the i...

We sat down to have an absolutely intriguing discussion with Oscar Jofre (Co-Founder, President/CEO, KoreConX) on this week’s episode. In our conversation, Oscar pulled back the curtain on the world of the private equity market and talked to us about how the current situation is one of the most empowering, transformational and pivotal periods for tech companies and entrepreneurs. He also goes to e...

It was an absolute pleasure to talk with James Carbary (Founder, Sweet Fish Media) on this week’s episode. During our conversation, James talks about how B2B companies can leverage the power of podcasting to build relationships and collaborative content with their target audience, some of the most common mistakes that podcasters make, how to repurpose content, and why he truly believes that now is...

In this week’s episode, we have an extremely informative and engaging conversation about artificial intelligence (AI) with Joya Scarlata (Director of Digital Marketing, InterraIT). During our conversation, Joya does an amazing job of pulling back the curtain on the world of AI: what types of AI currently exists in the market, how AI is being used in B2B marketing, what types of misconceptions ther...

The Strategic Role of Fintech in the Ever-evolving Finance Industry In this week’s episode, we explore the intriguing world of fintech with Victor Salinas García ( CEO , Aiontech ). In this interview, Victor explains why it’s important for companies in fintech to forge strong partnerships with financial institutions, how the pandemic has helped to accelerate the development of the financial sector...