B2B Marketers on a Mission

Being able to implement a content marketing strategy based on your understanding of your customers and their pain points is paramount for every B2B marketer. But how do you implement B2B content marketing initiatives with the aim of generating revenue? It was our privilege to have this thought-provoking conversation with renowned global marketing technologist Yaagneshwaran Ganesh (Director of Mark...

As B2B marketers, developing quality content that is interesting, insightful, and relevant to your target audience is paramount. Suppose you could leverage artificial intelligence (AI) in a way that would help you to scale content creation, reduce your workload, and get better content out faster. Wouldn’t that take your content marketing to the next level? On this week’s episode, we have a convers...

When used the right way, marketing automation can help to make the work of B2B marketing teams more efficient. However, it also requires an understanding of how the use of automation will impact the customer experience. On this week’s episode, we talk to marketing expert Esteban Sanchez Botero (Senior Marketing Strategist, Centrico Digital) about the importance of developing a strategy for marketi...

LinkedIn is undoubtedly an excellent platform where B2B marketing professionals and their sales counterparts can engage, connect, and interact with members of their target audience. How can they leverage LinkedIn so that they can position themselves strategically amidst all the “digital noise”, make genuine connections, and build relationships successfully? On this week’s episode, we talk to Candy...

Building your B2B website is the easy part, but how can you leverage digital marketing across the respective channels in a more strategic way? On this week’s episode, we have an in-depth discussion with James Hipkin (CEO/Founder, Inn8ly; CEO/Managing Director, Red8Interactive) about the key components of a successful digital marketing strategy, what a good B2B website should include, and why it’s...

There’s more to search engine optimization (SEO) than merely focusing on keyword rankings and tags. In this week’s episode, digital marketing expert Ryan Morgan (Digital Marketing Strategist, Swell Digital/Founder, the SEO Cohort) helps us to demystify SEO by elaborating on what to focus on, why it’s important to use a strategy first approach, and why knowledge of SEO makes you a better writer. Ry...

As our world becomes increasingly digitized, embracing diversity in its different forms not only becomes important, but also paramount. It is also crucial to foster working environments within B2B marketing teams where diversity can thrive alongside innovation. On this week’s episode, we have a conversation with Liz Fendt (Global Chief Marketing Officer, TÜV SÜD), who is a pioneer as well as an ad...

Building, fostering, and nurturing high-value client relationships and focusing on recurring revenue are approaches that will take your B2B organization to the next level. But how can organizations adapt and leverage customer success (CS) in a strategic way amidst a changing landscape? On this week’s episode, CS expert Walter Zepeda (Co-Founder, Scalefront) discusses the importance of creating hig...

Managing and building B2B marketing teams that are motivated, engaged, and deliver good results are crucial in any organization, but this comes with a different set of challenges when that team is remote and working almost entirely online. In this week’s episode, we talk to marketing expert Briannah Fisher (Marketing Director, Moola Inc.) about how she has addressed these challenges and what it ta...

It’s a topic that is being discussed frequently in the B2B marketing space: automation. Although there are many factors that speak in favor of it, there are still many who are using it in a very generic and intrusive “spray and pray” fashion. As a result, platforms like LinkedIn have taken measures to impede this approach. On this week’s episode, we talk to SaaS expert Stefan Smulders (CEO & F...

As organizations across different B2B sectors continue to rapidly digitize, creating stronger data integrity for optimal marketing and operational output is paramount to success. In this week’s conversation, we sit down with Verl Allen (CEO, Claravine) to discuss the different aspects of the data integrity spectrum: What causes databases and datasets to become fragmented, how data can deliver effe...

Satisfied customers and renewals are but a few objectives that are paramount to any B2B organization's success. These cannot be achieved without the right customer success (CS) approach in place. On this week’s episode, we have an engaging conversation with CS expert Wally Thiessen (Customer Success Leader and Member of the Board, Toronto CXPA) about the importance of CS within organizations, how...

Suppose you could take the guesswork out of your B2B content marketing? What if there was a way to create content that will help generate outcomes? On this week’s episode, we talk to marketing expert Jeff Coyle (Co-Founder and Chief Strategy Officer, MarketMuse) about how artificial intelligence (AI) can be leveraged to break silos and be a “great unifier” within large B2B organization, especially...

Creating podcasts for B2B tech is challenging, and the work doesn’t stop when you launch the first episode. In this week’s conversation, we sit down with podcasting expert Justin Brown (Co-Founder, Motion) who talks to us about the importance of repurposing the podcast into premium audio, video, as well as written content. Justin also elaborates on why he believes this approach builds credibility...

Account-based marketing (ABM) is not just good B2B marketing – it transcends one function or department. On this week’s episode, we talk to ABM champion Declan Mulkeen (CMO, strategicabm) about how ABM can help to unify marketing, sales, and other functions within the organization to do the impossible to enable sales to win accounts, and why you should use a “strategy first” instead of a “technolo...

Developing the right content for the right audience across the right channels is a crucial component in content marketing for B2B. But how you get your content to work for you to generate positive results? In this episode, we talk to content expert Tom Whatley (Founder & CEO, Grizzle) about how you can generate demand as well as organic growth using B2B content. During our conversation, Tom ex...

In an increasingly competitive online space, you need to have a B2B website that doesn’t confuse potential clients, and instead gives them a great user experience that would lead to conversions. On this week’s episode, we talk to website expert Sam Moss (Co-Founder, 1ClickAgency) about what makes a great and effective B2B website, what marketers can do to improve conversions, and what some of the...

Social selling is another one of those terms that is frequently heard in conversations and quite often misunderstood. On this week’s episode, we talk to Connor Dube (Director of Sales and Marketing, Active Blogs) about what social selling is or isn’t, and how marketers as well as salespeople can leverage this approach to build more meaningful relationships with potential customers online. Connor a...

It’s a term that is frequently misunderstood and used in very loose terms in the B2B world – growth hacking. But what is growth hacking really, and how can companies utilize it effectively to manage more clients and grow? On this week’s episode, we talk to Araks Nalbandyan (Director of Digital Marketing, 10Web) about what growth hacking is and isn’t, some common challenges, what her go to tools an...

It’s yet another frequently used term in the world of B2B marketing these days – tech stacks. How should tech stacks be optimized effectively to generate better output? Should marketers fall for “shiny objects” that they add to the pile? On this week’s episode, we talk to Dan McGaw (Founder & CEO, McGaw.io) about the importance of getting a company’s tech to talk to each other. Dan also elabor...

Performance media is one of the best ways for B2B companies to get their message in front of their target audience. It is, however, an area that is filled with challenges. On this week’s episode, we talk to Mike Grinberg (Founder/CEO, Proofpoint Marketing) about the importance of having the right strategy and understanding who your best customers are and why you should target them. Mike also elabo...

Social media platforms continue to influence the B2B marketing space in a significant way. How can you win over the hearts and minds of your B2B buyers and position your brand strategically in the market? On this week’s episode, we talk to Johnas Street (Senior Global Social Media Manager & Senior PR, Cadence Design Systems) about how the social media landscape has changed for B2B, how B2B mar...

It’s a challenge that many B2B companies are confronted with – developing good, relevant content that performs. During this week’s interview, we sit down with Brad Smith (CEO, Wordable) to talk about why B2B companies need to be paying attention to the content that they’re developing, the key components of a B2B content strategy, the key challenges facing the industry, and some best practices when...

In an increasingly competitive landscape, B2B companies need to find ways to rise above the noise to become brands that people will like, know, and trust. In this week’s interview, we talked to Mark Colgan (Co-Founder and CEO, Speak on Podcasts) about why it’s important for B2B marketers and founders to speak on podcasts. Mark also elaborates on some common misconceptions, best practices for being...

As digitization continues to accelerate across different industries, it has become increasingly important for B2B companies to secure their digital platforms and channels. During this week’s episode, we talk to Kathleen Booth (VP of Marketing, clean.io) about why protecting digital engagements is necessary, some of the most common online threats that could negatively impact customer experience, an...