B2B Marketers on a Mission

When B2B marketing and sales teams find themselves in competitive markets, they can use videos to break through all of the noise and increase their chances of success. How can they do this strategically? What missteps should they avoid? In our recent episode, we had an engaging conversation around this topic with SaaS marketer and video expert Alexander Ferguson (CMO and Co-Founder, TeraLeap). Ale...

There are about 4 million podcasts out there, but just a fraction of them have a large number of listeners. What does it take to grow a B2B podcast successfully and sustainably? What should you focus on and how should you promote your podcast? In our recent episode, we have an informative conversation with Harry Morton (Founder, Lower Street) about the lessons that he’s learned from launching and...

If you want to repeat what’s working to scale strategically, it’s important to understand and analyze the path that your prospects are taking to become a customer. How do your prospects look for information? What challenges do they face? How can you measure what’s working and link this to revenue? Join us as we have a conversation about mapping the B2B customer journey towards revenue with data ma...

What do you get when you combine B2B events returning to in-person along with better, smarter, and more advanced technology? You have a greater opportunity to fix the event attribution gap, chances to engage your audience, and many other ways to leverage the different parts of this burgeoning ecosystem. Join us in this week’s conversation with events expert Jonathan Kazarian (Founder & CEO, Ac...

Traditionally, B2B content had a reputation for being dull, mundane, and full of industry jargon. Times have changed, and now more than ever, it’s important to inject some emotion, personality, and a high degree of relatability into the content that you develop. Join us as we dig deep and have a thought-provoking conversation with B2B marketing expert Kathryn Strachen (Founder, Copy House) about d...

When it comes to the world of B2B tech, it’s important to distinguish between a go-to-market (GTM) and a communications strategy. In order to succeed, you must do the groundwork first to define the WHY and what the main innovation of your product is going to deliver to the market. Join us this week as we dive deep into a conversation on these topics with B2B GTM expert Karin Samoylova (Global Prod...

When it comes to the world of B2B tech, it’s important to distinguish between a go-to-market (GTM) and a communications strategy. In order to succeed, you must do the groundwork first to define the WHY and what the main innovation of your product is going to deliver to the market. Join us this week as we dive deep into a conversation on these topics with B2B GTM expert Karin Samoylova (Global Prod...

It’s a function that in many cases tends to be either overlooked, taken for granted, or treated as “out of sight, out of mind”. Now more than ever, communications play such a crucial role within B2B organizations in a way that brings employees together and creates alignment. Join us in this week’s conversation with Guerlyne Guercy (Communications Manager – People & Communities, Cisco) as we di...

How to Improve Customer Success Through Proactive Engagement The goal of every customer success (CS) team is to ensure that you drive value for your customers over time and help them to get the most out of your product. How can CS teams think ahead, help their customers to succeed, and avoid churn? In this week’s episode, we have an engaging conversation with seasoned CS expert Mark Stagi ( VP of...

When it comes to customer success (CS), many professionals tend to immediately focus on net promoter scores (NPS). While that may have been effective in the past, the customer and business landscape have changed, so CS practitioners need to adapt accordingly. In this week’s episode, we have an engaging conversation with CS expert Firaas Rashid (Founder & CEO, Hook) about what he believes are o...

It’s one of those “trending terms” that we often see these days: AI in B2B marketing. When leveraged the right way, AI can help to increase efficiency, improve performance, take over mundane tasks, and enable marketers and their sales counterparts to analyze data, generate the relevant insights, help in the lead pre-qualification process, and more. Join us as Christian Klepp (Co-Founder/Director o...

It goes without saying – marketers need a voice at the table of the organization. To have that voice, they need to be able to show that what they’re doing is creating true value for the organization’s business. What are some steps that B2B marketers can take to prove that what they’re doing is making an impact? In this week’s episode, we have an in-depth conversation with Mark Stouse (Chairman &am...

To be more competitive, it is important for B2B organizations to rise above all the “digital noise” in the marketplace. To achieve this differentiation, marketers need to be able to take on a more strategic role. How do they “get that voice at the table”? What core competencies do they need to be able to stand out? Join us as we take a deep dive into this topic in this week’s conversation with mar...

Generating insights from market research is crucial to driving innovation and audience engagement. How can B2B marketers uncover these insights more strategically? How can insights be best leveraged for marketing? Join us as we have an informative conversation with research expert Darshan Mehta (Founder, iResearch.com), who talks to us about the importance of getting to that “Aha!” moment. During...

As markets continue to change and industries become more digitized, it is more important than ever before for companies to stand out in an environment that is inundated with noise. What should B2B marketers do to stop the “digital pollution” and be more uniquely positioned? In this week’s episode, we have an insightful conversation with communications expert and author Ethan Beute (Chief Evangelis...

Podcasting offers an approach that B2B marketers can leverage to build relationships and create trust by having meaningful conversations. But how do you start? What should you focus on? In this week’s episode, we have an engaging conversation with seasoned B2B marketer Casey Cheshire (Founder & CEO, Ringmaster Conversational Marketing) about podcasting. During our discussion, Casey talks about...

The problem with social selling lies in the name itself. In the world of B2B companies, it’s crucial to lead by building relationships, trust, and credibility first with your target audience. How can people do this more effectively on platforms like LinkedIn? How can they improve their current approach? We discuss these topics in this week’s episode with LinkedIn expert Sandra Long (Company Owner,...

Many B2B companies struggle with generating qualified leads in a sustainable way online. How can they position themselves strategically as experts in their niche to get prospects to come to them? In this week’s episode, we do a deep dive into demand generation and warming up of accounts with B2B marketing expert Vladimir Blagojevic (Co-Founder, Fullfunnel.io). During our conversation, Vladimir tal...

It’s a challenge that all content marketers struggle with – how to rank for big keywords and improve your content’s performance without compromising your marketing budget. In this week’s episode, we have a conversation with content expert James Scherer (VP of Growth, Codeless) about how to address the content performance challenge using the pillar and post approach. James also elaborates on what m...

It’s a collaboration that’s so crucial to the success of a SaaS business, yet the disconnect between the two groups is often to the detriment of the organization. So how can you get the product and marketing teams to work together to create better alignment and results? In this week’s episode, we have a deep and thought-provoking conversation with SaaS leader Matt Young (Chief Executive Officer, U...

To stand out amidst a “sea of digital noise” on platforms like LinkedIn, developing your personal brand enables you to position yourself as an expert in your field, and can help to build strong relationships and opportunities. On this week’s episode, we talk to digital marketer Lina Lotta Landgraf (Digital Marketing Specialist, Dassault Systemes) about why people in B2B organizations need to devel...

When done the right way, events help to create awareness, establish authority and credibility, and enable B2B companies to generate interest amongst members of their target groups. Events have changed significantly due to changing market dynamics and rapid digitization. How can B2B companies keep up and adapt accordingly? On this week’s episode, we have a thought-provoking conversation with indust...

It’s a challenge that many B2B marketers have experienced and can relate to – getting a decision maker’s buy-in to invest in content marketing. The good news is that there is a solution to this challenge. On this week’s episode, B2B content marketer and negotiations expert Mark Raffan (Founder/CEO at Content Callout and Negotiations Ninja) talks to us about why marketers face pushback, what mistak...

Having a website that is responsive, is easy to navigate, and takes your customers’ challenges as well as their journey into consideration is something that is expected in B2B. But how can you generate more qualified leads and revenue from your website? In this week’s conversation, B2B marketing expert Michael Buzinski (President/CMO, Buzzworthy Integrated Marketing) breaks down the approach that...

When utilized the right way, paid advertising can generate results that will have a significant impact on your B2B marketing campaigns. It can also help to strategically offset the delay in the initial growth in organic rankings. In this week’s conversation, we sit down with B2B digital marketing expert Dmitrii Kustov (Marketing Director, Founder at Regex SEO) to talk about why paid advertising sh...