B2B Marketers on a Mission

With so many channels and so much content put out on a daily basis, B2B companies struggle to rise above the digital noise in a way that differentiates them. As such, how can companies create better content that is interesting, insightful, and delivers true value? Join us in this week’s conversation with expert B2B content marketer Chris Rapozo (Marketing Specialist, Hannon Hill) as he talks about...

Implementing your B2B marketing campaigns across different geographies, languages, and cultures is no small feat. We often tend to forget that while technology and rapid globalization have brought the world closer, things do sometimes get “lost in translation”. As such, how can B2B companies successfully translate their domestic strategies into international sales and profits? What should they be...

We can all agree that in today’s fast-paced world, interruption is the enemy. With this in mind, B2B marketers need to continuously improve the way they are building trust, credibility, and likability for their brands among members of the target audience. In this week’s episode, we have a conversation with B2B marketing expert Tom Hunt (Founder and Head of Account Management, Fame) about what mark...

In B2B marketing, working creatively has become paramount to scaling efficiently and reaching the right type of audience with the right content. In this recent episode, we have a conversation with webinar expert Melissa Kwan (Co-Founder & CEO, eWebinar) about how B2B marketers can effectively scale their demos as well as their onboarding and training with a personal touch by automating webinar...

With more channels than ever before, we forget that consumers want to have a conversation with brands they love. The “velocity of language” has never been higher, and this is as relevant in B2B as it is in B2C. In this first episode of 2023, we have a conversation with brand expert Chris West (CEO, Verbal Identity) about how B2B brands can develop the right language and tone that will improve thei...

The great storytellers have a better competitive advantage, and this is highly relevant in the world of B2B marketing. They’re able to recruit better, get more coverage, raise money more easily, close deals, and have better returns. This begs the question: How does one develop a better strategic narrative to position your B2B company more uniquely? In this recent episode, marketing expert Andrew D...

We’ve finally made it to Part 3 of our miniseries, where we talk about the bottom of the B2B marketing funnel with experts Kylie Lang (Quiz Funnel Strategist, Kylie Lang) and James Hipkin (CEO & Founder, Inn8ly). During our conversation, Kylie and James elaborate on what B2B marketers should be focusing on from a strategic perspective. They also talk about what mistakes to avoid, explain the i...

In Part 2 of our 3-part miniseries, we speak with B2B marketing experts Kylie Lang (Quiz Funnel Strategist, Kylie Lang) and James Hipkin (CEO & Founder, Inn8ly) about the middle of the marketing funnel. During our discussion, Kylie and James talk to us about the importance of middle-of-the-funnel activities and how marketers can leverage customer validation as well as social proof to support t...

Creating, implementing, and measuring the results of activities within a marketing funnel is a challenge that B2B marketers are constantly confronted with. What should they focus on? How should they measure success? What should they base their marketing activities on? Tune in to Part 1 of our panel discussion where we speak to B2B marketing experts Kylie Lang (Quiz Funnel Strategist, Kylie Lang) a...

In a market that’s constantly changing and inundated with noise, B2B brands need to focus on how to grow strategically. How can your company effectively win the attention of your target market? How can you do that meaningfully and for the long term? Join us as we unpack what it takes for B2B firms to build a media company around their brand with marketing expert Eric Fulwiler (Co-Founder & CEO...

B2B marketing has evolved significantly over time, and one aspect of it that is definitely getting more attention is the art of good storytelling. Why is it such a crucial component in B2B marketing? What are some elements that B2B marketers should be paying attention to? Where can they get their inspiration from? Join us as we dive into this topic in our recent conversation with expert B2B racont...

When B2B marketing and sales teams find themselves in competitive markets, they can use videos to break through all of the noise and increase their chances of success. How can they do this strategically? What missteps should they avoid? In our recent episode, we had an engaging conversation around this topic with SaaS marketer and video expert Alexander Ferguson (CMO and Co-Founder, TeraLeap). Ale...

There are about 4 million podcasts out there, but just a fraction of them have a large number of listeners. What does it take to grow a B2B podcast successfully and sustainably? What should you focus on and how should you promote your podcast? In our recent episode, we have an informative conversation with Harry Morton (Founder, Lower Street) about the lessons that he’s learned from launching and...

If you want to repeat what’s working to scale strategically, it’s important to understand and analyze the path that your prospects are taking to become a customer. How do your prospects look for information? What challenges do they face? How can you measure what’s working and link this to revenue? Join us as we have a conversation about mapping the B2B customer journey towards revenue with data ma...

What do you get when you combine B2B events returning to in-person along with better, smarter, and more advanced technology? You have a greater opportunity to fix the event attribution gap, chances to engage your audience, and many other ways to leverage the different parts of this burgeoning ecosystem. Join us in this week’s conversation with events expert Jonathan Kazarian (Founder & CEO, Ac...

Traditionally, B2B content had a reputation for being dull, mundane, and full of industry jargon. Times have changed, and now more than ever, it’s important to inject some emotion, personality, and a high degree of relatability into the content that you develop. Join us as we dig deep and have a thought-provoking conversation with B2B marketing expert Kathryn Strachen (Founder, Copy House) about d...

When it comes to the world of B2B tech, it’s important to distinguish between a go-to-market (GTM) and a communications strategy. In order to succeed, you must do the groundwork first to define the WHY and what the main innovation of your product is going to deliver to the market. Join us this week as we dive deep into a conversation on these topics with B2B GTM expert Karin Samoylova (Global Prod...

When it comes to the world of B2B tech, it’s important to distinguish between a go-to-market (GTM) and a communications strategy. In order to succeed, you must do the groundwork first to define the WHY and what the main innovation of your product is going to deliver to the market. Join us this week as we dive deep into a conversation on these topics with B2B GTM expert Karin Samoylova (Global Prod...

It’s a function that in many cases tends to be either overlooked, taken for granted, or treated as “out of sight, out of mind”. Now more than ever, communications play such a crucial role within B2B organizations in a way that brings employees together and creates alignment. Join us in this week’s conversation with Guerlyne Guercy (Communications Manager – People & Communities, Cisco) as we di...

How to Improve Customer Success Through Proactive Engagement The goal of every customer success (CS) team is to ensure that you drive value for your customers over time and help them to get the most out of your product. How can CS teams think ahead, help their customers to succeed, and avoid churn? In this week’s episode, we have an engaging conversation with seasoned CS expert Mark Stagi ( VP of...

When it comes to customer success (CS), many professionals tend to immediately focus on net promoter scores (NPS). While that may have been effective in the past, the customer and business landscape have changed, so CS practitioners need to adapt accordingly. In this week’s episode, we have an engaging conversation with CS expert Firaas Rashid (Founder & CEO, Hook) about what he believes are o...

It’s one of those “trending terms” that we often see these days: AI in B2B marketing. When leveraged the right way, AI can help to increase efficiency, improve performance, take over mundane tasks, and enable marketers and their sales counterparts to analyze data, generate the relevant insights, help in the lead pre-qualification process, and more. Join us as Christian Klepp (Co-Founder/Director o...

It goes without saying – marketers need a voice at the table of the organization. To have that voice, they need to be able to show that what they’re doing is creating true value for the organization’s business. What are some steps that B2B marketers can take to prove that what they’re doing is making an impact? In this week’s episode, we have an in-depth conversation with Mark Stouse (Chairman &am...

To be more competitive, it is important for B2B organizations to rise above all the “digital noise” in the marketplace. To achieve this differentiation, marketers need to be able to take on a more strategic role. How do they “get that voice at the table”? What core competencies do they need to be able to stand out? Join us as we take a deep dive into this topic in this week’s conversation with mar...

Generating insights from market research is crucial to driving innovation and audience engagement. How can B2B marketers uncover these insights more strategically? How can insights be best leveraged for marketing? Join us as we have an informative conversation with research expert Darshan Mehta (Founder, iResearch.com), who talks to us about the importance of getting to that “Aha!” moment. During...