B2B Marketers on a Mission

It’s something that many B2B marketers out there are a part of: communities. Some are active members and some even think of establishing and running groups of their own. How can a thriving community become your brand's biggest asset? What do marketers need to do to keep the momentum going? Join us as we talk to serial B2B entrepreneur and community builder Lloyed Lobo (Co-Founder, Boast.ai) about...

Anyone involved in B2B sales will know that the biggest challenge is to get your prospect to trust what you are saying. Providing those prospects with the relevant consulting, expertise, and customer proof in the form of case studies and video testimonials will help to close that trust gap. That’s why we invited sales expert Julian Lumpkin (Founder & CEO, SuccessKit) to talk about how B2B comp...

Nobody likes to get “pitch slapped”, nor is anyone logging into their inbox or social media accounts to be hunted down by relentless salespeople who won’t take “no” for an answer. There is a better way that is not only less intrusive or pushy but also engaging and filled with valuable content. That’s where social selling comes in. That’s why we brought on social selling expert Brandon Lee (Founder...

The world of the B2B buyer has changed considerably and marketers need to adapt accordingly. We also know that buying groups spend a significant amount of time conducting their own research before even talking to a company’s sales representative. The reason boils down to a lack of trust that needs to be filled. Join us as marketing and sales expert Dustin Tysick (VP of Revenue, Testimonial Hero) t...

In the world of B2B, creating quality content that is relevant, insightful, and useful for your target audience is necessary and expected. We also know that content distribution is just as important as content creation, yet many B2B companies still stop short at using their own channels. There is value in creating partnerships in earned media and building out your distribution channels. Join us as...

Storytelling is something that is essential in B2B industries. Telling that story from the customer’s perspective, however, really does provide proof of success which ultimately helps to shorten the sales cycle. Join us as we talk to marketing and copywriting expert Joel Klettke (Founder, Case Study Buddy) about how to create case studies and video testimonials that sell in B2B. During our convers...

It’s a challenge that many marketers in specialized B2B industries are confronted with: The sameness and “play it safe” approach. Using everyone else’s playbook will not help B2B companies to be one step ahead of the competition. They need to stand out in a way that they are more visible, seen as different, and are unforgettable. Join us as we talk to arguably the “Only Marketing Chemist” on Linke...

In B2B marketing, it’s crucial to use a strategy-based approach that focuses on customers’ needs and how your product or service can address those needs. Bringing awareness through trust and relationship building are also key components that can ultimately result in success for B2B companies. Join us as we talk to B2B marketing expert Deanna Shimota (CEO, GrowthMode Marketing) about how B2B compan...

As markets continue to evolve and B2B industries become more competitive, it is imperative for companies to be more strategic and results-driven with their marketing. B2B companies need to also have the right team and culture in place to stand out and have a more strategic advantage over their competitors. Join us in our conversation with B2B marketing veteran Jasmine Martirossian (Chief Marketing...

It goes without saying that the events and conferences space has experienced a lot of disruption in the past few years. With the rapid advancement of technology, AI, and digitization, this industry has had to reinvent itself in order to adapt to changing market dynamics. How can B2B marketers successfully incorporate events into their strategy? How can they utilize offline and online components to...

Effective and better results in B2B marketing (and sales for that matter) require a deeper understanding of what prospective customers need to know and experience before they buy. Understanding the prospect’s pain points, challenges, and what success looks like to them is also imperative. Join us in our incredibly insightful conversation with B2B marketing expert Jim Kraus (President, Buyer Person...

As markets and customer behaviors change, it is imperative that the different functions within a B2B organization work together to continuously improve customer experience (CX). How should this be done? How can you get the different teams to work together? Join us as we sit down with martech expert Dan Radu (President & Founder, Macromator) and talk about the role that digital technology can p...

There’s so much talk out there about how platforms like ChatGPT and other forms of AI and machine learning will slowly replace the work done by people in B2B content marketing. Is this true? Should we completely rely on these new technologies to improve our B2B content marketing and promotion? Join us as we discuss these topics and more with expert content marketer Ren Agarwal (CEO, StoryAZ Studio...

When B2B customers (or any customers for that matter) try to find a solution to their problems, they educate themselves. And how do they educate themselves? The answer lies in good, interesting, and relevant content. We also know that promoting that content and distributing it through the right channels is equally (if not more) important so that it reaches the right people at the right time. Join...

With so many channels and so much content put out on a daily basis, B2B companies struggle to rise above the digital noise in a way that differentiates them. As such, how can companies create better content that is interesting, insightful, and delivers true value? Join us in this week’s conversation with expert B2B content marketer Chris Rapozo (Marketing Specialist, Hannon Hill) as he talks about...

Implementing your B2B marketing campaigns across different geographies, languages, and cultures is no small feat. We often tend to forget that while technology and rapid globalization have brought the world closer, things do sometimes get “lost in translation”. As such, how can B2B companies successfully translate their domestic strategies into international sales and profits? What should they be...

We can all agree that in today’s fast-paced world, interruption is the enemy. With this in mind, B2B marketers need to continuously improve the way they are building trust, credibility, and likability for their brands among members of the target audience. In this week’s episode, we have a conversation with B2B marketing expert Tom Hunt (Founder and Head of Account Management, Fame) about what mark...

In B2B marketing, working creatively has become paramount to scaling efficiently and reaching the right type of audience with the right content. In this recent episode, we have a conversation with webinar expert Melissa Kwan (Co-Founder & CEO, eWebinar) about how B2B marketers can effectively scale their demos as well as their onboarding and training with a personal touch by automating webinar...

With more channels than ever before, we forget that consumers want to have a conversation with brands they love. The “velocity of language” has never been higher, and this is as relevant in B2B as it is in B2C. In this first episode of 2023, we have a conversation with brand expert Chris West (CEO, Verbal Identity) about how B2B brands can develop the right language and tone that will improve thei...

The great storytellers have a better competitive advantage, and this is highly relevant in the world of B2B marketing. They’re able to recruit better, get more coverage, raise money more easily, close deals, and have better returns. This begs the question: How does one develop a better strategic narrative to position your B2B company more uniquely? In this recent episode, marketing expert Andrew D...

We’ve finally made it to Part 3 of our miniseries, where we talk about the bottom of the B2B marketing funnel with experts Kylie Lang (Quiz Funnel Strategist, Kylie Lang) and James Hipkin (CEO & Founder, Inn8ly). During our conversation, Kylie and James elaborate on what B2B marketers should be focusing on from a strategic perspective. They also talk about what mistakes to avoid, explain the i...

In Part 2 of our 3-part miniseries, we speak with B2B marketing experts Kylie Lang (Quiz Funnel Strategist, Kylie Lang) and James Hipkin (CEO & Founder, Inn8ly) about the middle of the marketing funnel. During our discussion, Kylie and James talk to us about the importance of middle-of-the-funnel activities and how marketers can leverage customer validation as well as social proof to support t...

Creating, implementing, and measuring the results of activities within a marketing funnel is a challenge that B2B marketers are constantly confronted with. What should they focus on? How should they measure success? What should they base their marketing activities on? Tune in to Part 1 of our panel discussion where we speak to B2B marketing experts Kylie Lang (Quiz Funnel Strategist, Kylie Lang) a...

In a market that’s constantly changing and inundated with noise, B2B brands need to focus on how to grow strategically. How can your company effectively win the attention of your target market? How can you do that meaningfully and for the long term? Join us as we unpack what it takes for B2B firms to build a media company around their brand with marketing expert Eric Fulwiler (Co-Founder & CEO...

B2B marketing has evolved significantly over time, and one aspect of it that is definitely getting more attention is the art of good storytelling. Why is it such a crucial component in B2B marketing? What are some elements that B2B marketers should be paying attention to? Where can they get their inspiration from? Join us as we dive into this topic in our recent conversation with expert B2B racont...