Dapper

B2B IN 15

Business EN ↓ 39 episodes

I'm launching the shortest B2B podcast: B2B in 15. Every episode has 15 minutes of non-stop value about one single B2B marketing topic. Why am I starting yet another podcast? Because there are 2 things I do not like about other podcasts: 1. The chit-chat Sometimes you have to hear somebody talk about their weekend for 10 minutes. When I'm listening to a business podcast, I want to get straight to the value. 2. The length Podcasts can take very long. My commute to work is 20 minutes. I always have to stop and start my podcasts halfway. I tend to forget what they were even talking about the next...

Author

Dapper

Episodes

B2B in 15 | Episode 39 | How to get clients to come to you (Niche Famous Framework) 25.06.2026 13:43

The dream of every B2B Marketer: tons of inbound leads. When you're top-of-mind, trusted, and preferred, this is inevitably the result. How to accomplish that? Becoming famous in your niche. Tycho explains the basic principles using personal LinkedIn profiles and thoughtleader advertising. Tycho's Linkedin: https://www.linkedin.com/in/tycholuijten/

B2B in 15 | Episode 38 | How to 12X your video content engagement (on LinkedIn) 19.06.2026 14:47

Video engagement is down. But it is still the most effective content to build familiarity and trust in B2B. In this podcast Tycho shared 12 tips to 12X your video engagement on LinkedIn. Tycho's Linkedin: https://www.linkedin.com/in/tycholuijten/

B2B in 15 | Episode 37 | How to Create Video Content that Converts for LinkedIn 11.05.2026 14:33

Video content is the most effective, but also the most challenging to make. In this podcast, Tycho shares how to create video content that grabs attention and converts to pipeline. Tycho's Linkedin: https://www.linkedin.com/in/tycholuijten/

B2B in 15 | Episode 36 | How to make Google Ads profitable 20.04.2026 12:18

Tycho - as non Google Ads expert - explains the patterns he's spotted in profitable Google Ads campaigns. Tycho's Linkedin: https://www.linkedin.com/in/tycholuijten/

B2B in 15 | Episode 35 | How to go viral on LinkedIn? 19.03.2026 16:07

Tycho shares the systems behind the viral LinkedIn content of Dapper. Tycho's Linkedin: https://www.linkedin.com/in/tycholuijten/

B2B in 15 | Episode 34 | How we pay 60 salaries by posting on LinkedIn 20.01.2026 14:09

In this episode, Tycho shares his 10 tips to X10 your impact on LinkedIn. Tycho's Linkedin: https://www.linkedin.com/in/tycholuijten/

B2B in 15 | Episode 33 | 3 Completely Different - Yet Wildly Successful - GTM Strategies 28.10.2025 15:04

In this podcast, Tycho breaks down three B2B scale-ups, each with a completely different marketing approach — and all of them highly successful. Newsletter: www.dapper.agency/resources/newsletter Tycho's LinkedIn: https://www.linkedin.com/in/tycholuijten/

B2B in 15 | Episode 32 | Pipeline Acceleration: How to Market Leads Already in Your CRM 24.08.2025 12:39

Once a lead enters your CRM, the real work begins. You can’t afford to ignore them — this is the moment to intensify your marketing efforts. In this episode, we dive into pipeline acceleration and how to keep leads moving toward conversion. Newsletter: www.dapper.agency/resources/newsletter Tycho's LinkedIn: https://www.linkedin.com/in/tycholuijten/

B2B in 15 | Episode 31 | How to use LinkedIn Ads to generate pipeline 21.08.2025 16:31

Tycho tells you his best practices when it comes to advertising on LinkedIn. Newsletter: www.dapper.agency/resources/newsletter Tycho's LinkedIn: https://www.linkedin.com/in/tycholuijten/

B2B in 15 | Episode 30 | How to grow to 5M ARR without outbound sales? 06.08.2025 17:19

Dapper grew to 5M ARR without ever making an outbound sales call. In this podcast, Tycho will tell you exactly what the marketing engine looks like that made this possible. Newsletter: www.dapper.agency/resources/newsletter Tycho's LinkedIn: https://www.linkedin.com/in/tycholuijten/

B2B in 15 | Episode 29 | How to go viral on LinkedIn? 28.07.2025 11:59

In this episode, Tycho shares his secrets around going viral on LinkedIn with video content. Newsletter: www.dapper.agency/resources/newsletter Tycho's Linkedin: https://www.linkedin.com/in/tycholuijten/

B2B in 15 | Episode 28 | What can you do to generate 'leads now'? 16.06.2025 14:12

What can you do to generate 'leads now'? And what takes time? And why is it so important to communicate this clearly to your CEO? Newsletter: www.dapper.agency/resources/newsletter Tycho's Linkedin: https://www.linkedin.com/in/tycholuijten/

B2B in 15 | Episode 27 | How to create viral B2B content that sells 02.06.2025 14:21

In this episode, Tycho shares how you can create content that breaks the pattern on LinkedIn, goes viral, and sells. Newsletter: www.dapper.agency/resources/newsletter Tycho's Linkedin: https://www.linkedin.com/in/tycholuijten/

B2B in 15 | Episode 26 | Making content stand out in the age of AI 04.04.2025 11:27

GenAI will trigger a revolution in content marketing, and if you don’t adopt quickly, I doubt you’ll survive. Here are three steps you should take to stand out. Newsletter: www.dapper.agency/resources/newsletter Tycho's Linkedin: https://www.linkedin.com/in/tycholuijten/

B2B in 15 | Episode 25 | 10 tips to 10X your impact on LinkedIn 24.03.2025 15:27

In this B2B episode, Tycho shares how you can create profitable LinkedIn campaigns for just €1000 per month. Newsletter: www.dapper.agency/resources/newsletter Tycho's Linkedin: https://www.linkedin.com/in/tycholuijten/

B2B IN 15 l Episode 24 | Measuring Success in B2B Marketing 13.03.2025 31:02

Tycho and Steven talk about measuring success in B2B marketing. They discuss how you can measure both short term success in your marketing efforts as well as long term impact on revenue and much more. Newsletter: www.dapper.agency/resources/newsletter Tycho's Linkedin: https://www.linkedin.com/in/tycholuijten/

B2B IN 15 l Episode 23 | Chris Walker & Tycho - State of B2B Marketing 10.03.2025 51:51

Chris and Tycho talk about the state of B2B Marketing. They discuss the role of the CMO, the most effective LinkedIn advertising strategies, marketing prioritization and more. Newsletter: www.dapper.agency/resources/newsletter Tycho's Linkedin: https://www.linkedin.com/in/tycholuijten/

B2B IN 15 l Episode 22 | B2B Content that Converts 04.03.2025 24:47

In this B2B episode, Tycho and Steven talk B2B Content and how to create content that grabs attention and converts. Newsletter: www.dapper.agency/resources/newsletter Tycho's Linkedin: https://www.linkedin.com/in/tycholuijten/

B2B IN 15 l Episode 21 | What to do with only €1000 ad budget for LinkedIn? 17.02.2025 10:53

B2B IN 15 l Episode 20 | Do less to increase your marketing ROI 31.01.2025 12:57

Marketers often do too many things simultaneously. Tycho discusses focus and how to double down on the few things that really deliver ROI. Newsletter: www.dapper.agency/resources/newsletter Tycho's Linkedin: https://www.linkedin.com/in/tycholuijten/

B2B IN 15 l Episode 19 | When To Expect Results? 23.01.2025 12:51

Tycho shares his experience on results in B2B Marketing. How long does it take to get results? And when do you stop/keep going before reaching ROI? Newsletter: www.dapper.agency/resources/newsletter Tycho's Linkedin: https://www.linkedin.com/in/tycholuijten/

B2B IN 15 l Episode 18 | How to Get Clients with 0 Marketing Budget 04.11.2024 13:50

In this episode, Tycho tells you what you should do to get clients if you have 0 budget for marketing. Newsletter: www.dapper.agency/resources/newsletter Tycho's Linkedin: https://www.linkedin.com/in/tycholuijten/

B2B IN 15 l Episode 17 | The Real Job of a Content Marketer 25.10.2024 13:46

In this episode, Tycho breaks down what a content marketer really does and explains why this role is more important than most people think. Newsletter: www.dapper.agency/resources/newsletter Tycho's Linkedin: https://www.linkedin.com/in/tycholuijten/

B2B IN 15 l Episode 16 | Attention Precedes Conversion 18.10.2024 13:52

If you cannot get your prospect's attention, you will never convert your prospect. In this episode, Tycho shares content ideas that will grab your prospects' attention in 2025. Newsletter : https://www.dapper.agency/resources/newsletter Tycho's Personal Linkedin: https://www.linkedin.com/in/tycholuijten/

B2B IN 15 l Episode 15 | Niche Famous Framework: How we double our revenue every year 25.09.2024 16:15

In this podcast Tycho explains how he grows his revenue with 80-100% YoY by applying the Niche Famous Framework. Newsletter: https://www.dapper.agency/resources/newsletter Tycho's Personal LinkedIn: https://www.linkedin.com/in/tycholuijten/