Dapper

B2B IN 15

Business EN ↓ 39 episodes

I'm launching the shortest B2B podcast: B2B in 15. Every episode has 15 minutes of non-stop value about one single B2B marketing topic. Why am I starting yet another podcast? Because there are 2 things I do not like about other podcasts: 1. The chit-chat Sometimes you have to hear somebody talk about their weekend for 10 minutes. When I'm listening to a business podcast, I want to get straight to the value. 2. The length Podcasts can take very long. My commute to work is 20 minutes. I always have to stop and start my podcasts halfway. I tend to forget what they were even talking about the next...

Author

Dapper

Episodes

B2B IN 15 l Episode 14 | Why your Demand Gen is not generating pipeline 06.09.2024 12:12

In this Podcast, Tycho talks you through the main bottlenecks for demand gen teams when it comes to generating pipeline. Newsletter : https://www.dapper.agency/resources/newsletter Tycho's Personal Linkedin: https://www.linkedin.com/in/tycholuijten/

B2B IN 15 l Episode 13 | The Ideal B2B Funnel Through a Content Lens 16.08.2024 12:32

In this podcast, Tycho talks about B2B marketing funnels, through the lens of content. What is the type of content that'll help you grab initial attention of your prospect? And what is the type of content that you can use to get your prospects more engaged in a later stage? These questions and more, Tycho will answer in this episode of B2B In 15. Newsletter : https://www.dapper.agency/resourc...

B2B IN 15 l Episode 12 | What does the perfect Demand Gen team look like? 12.08.2024 14:54

In this podcast, Tycho talks you through the perfect set-up for a Demand Gen team. Newsletter : https://www.dapper.agency/resources/newsletter Personal Linkedin Tycho: https://www.linkedin.com/in/tycholuijten/

B2B IN 15 l Episode 11 | Demand Gen: How to measure success? 02.08.2024 17:07

Tycho reveals how he measures short-term success in Demand Generation. Newsletter : https://www.dapper.agency/resources/newsletter Tycho's LinkedIn : https://www.linkedin.com/in/tycholuijten/

B2B IN 15 l Episode 10 l How to create the perfect LinkedIn campaign for a high-ticket solution 19.06.2024 15:13

In this podcast, Tycho walks you trough the 6 steps to set up the perfect LinkedIn Campaign for a high-ticket product or service. https://www.dapper.agency/resources/newsletter https://www.linkedin.com/in/tycholuijten/

B2B IN 15 l Episode 9 l Create better content, faster 22.05.2024 15:22

Content creation at big B2B companies can be done better and more efficient. In this podcast Tycho talks you through the 3 most important lessons that will help you to make better content, faster. https://www.dapper.agency/resources/newsletter https://www.linkedin.com/in/tycholuijten/

B2B IN 15 l Episode 8 l How to use B2C channels to reach B2B audiences 22.04.2024 15:05

In this episode, Tycho busts the myth that you cannot reach B2B audiences on so-called 'B2C channels'. He shows you how you can use channels like META and YouTube to reach your B2B ICP.

B2B IN 15 l Episode 7 l How do you build a successful personal brand on LinkedIn 14.03.2024 18:38

In today's episode of "B2B in 15", Tycho offers his insights on how to establish a personal brand on LinkedIn that generates strong levels of revenue.

B2B IN 15 l Episode 6 l The Fundamentals of Demand Capture 06.03.2024 15:16

Tycho shares all his secrets around Demand Capture in his new podcast episode. 1 How to make cold outreach work, and get you new business 2 How to NOT use Google Ads 3 The newest Google innovations that’ll change how people search 4 How to leverage comparison websites 5 And more!

B2B IN 15 l Episode 5 l Setting up the marketing machine for a 2M service business: Step-by-step process 28.02.2024 14:16

In this episode, Tycho talks you through the steps he would take to set up the marketing machine for a service business that does 2 million in revenue. He explains the 5 steps he would take, with a budget of €4000 when there is no marketing set up at that moment.

B2B IN 15 l Episode 4 l How to master your video content creation strategy 15.02.2024 16:00

In this B2B in 15 podcast, Tycho makes video content easier than ever. He presents 4 ways of video content creation that require almost no budget and very little time. After this podcast you won't have an excuse not to make video content again.

B2B IN 15 l Episode 3 l How to keep your senior staff involved in content creation 27.12.2023 16:07

Demand Gen does not work without good content. And for good content, we need senior staff. To be more specific; we need the Subject Matter Experts (SMEs) of the organization. However, the SMEs are busy and have a hard time staying committed to co-creating content with the marketing team. We see this happening again and again. In this episode, Tycho shares his three main tips for keeping SMEs invol...

B2B IN 15 l Episode 2 - The Niche Famous Framework 07.12.2023 14:43

Imagine if all your ideal customers would know who you are. Imagine that you would be the first company that they think of when they think of your category. That is the effect of Niche Fame. In this episode, Tycho tells you how the Niche Famous Framework is different from 'awareness' and 'demand generation'. More importantly, he shows you how you can become Niche Famous yoursel...

B2B IN 15 l Episode 1 - Retargeting in B2B 27.11.2023 14:18

In this first episode of B2B IN 15, Tycho states that B2B companies are leaving revenue on the table by not using the tactic. He explains that retargeting is not as common in B2B as it is in B2C, while it is at least as effective. In the podcast, 2 types of retargeting are described: Retargeting within LinkedIn and retargeting based on website visitors with META and YouTube. https://www.linkedin.c...