B2B IMPACT

In this week's episode of B2B Nav Matt and Oli talk about the importance of planning with a purpose for the future of your business and how the spray and pray approach of market spending can lead to a waste of budget.

In this week’s podcast Matt and Oli discuss the importance of story telling within B2B. The emotive response that advertising can evoke is a powerful tool across the marketing landscape. Knowing how to appeal to the right demographic in the right way helps bridge the gap between businesses and consumers.

This week on B2B Nav Matt and Oli talk about the highly anticipated launch of Virtual Visitor,  a brand engagement portal that can act as a scalable, flexible and versatile virtual events platform, established to create safe, sustainable and successful virtual events.  

This week's podcast of  #B2BNAV  is coupled with a celebration of being on @Adweek’s top 100 fastest growing global agencies, as well as the top 100 fastest growing agencies over 20 years old. Matt and Oli talk about speed vs. direction and how without the right balance of the two, companies can fall short of their mark. How can you make sure that you’re progressing quickly but still on...

In this week's edition of #B2BNAV Matt and Oli discuss what the future of websites might be and how it could have a profound effect on the #B2B landscape.   How could A.I. change the game and what does it mean for #businesses trying to find a foot-hold in this ever-changing online market place? #weareb2b #digitalmarketing #future

Welcome to a new episode of #B2BNAV, your weekly podcast dive into the latest trends and brightest ideas at the cutting edge of #B2BMarketing. This week, BDB’s CEO Matt Smith, Head of Digital Oliver Brewood and Creative Director Jon Hallowell are asking – how do you put a price on value? With an inside look from the #marketingagency perspective, the team consider how to bill for creative work. Wha...

Welcome to the latest edition of #B2BNAV, the podcast that takes on the latest trends and brightest ideas from the world of #B2BMarketing. In this week’s episode, BDB’s CEO Matt Smith is joined by Creative Director Jon Hallowell and Head of Digital Oliver Brewood to discuss the humble #whitepaper. Is it still a relevant and useful tool in your #contentmarketing strategy?   The team track...

Welcome to a brand-new episode of #B2BNAV, our podcast discussing macro-trends, micro-movements and eye-opening ideas from the world of #B2BMarketing. This week, BDB’s CEO Matt Smith is joined by Head of Digital Oliver Brewood, Creative Director Jon Hallowell and Junior Creative Sam Wood to discuss the future of #video. Where does it stand and how do we make the most of it, in our brave new world?...

Welcome to the latest edition of #B2BNAV, the podcast bringing you the latest news, ideas and insights from the front-lines of #B2BMarketing. This week, BDB’s Matt Smith, Jon Hallowell and Oliver Brewood are talking all things #talent: finding it, nurturing it, and holding onto it. How has the global #pandemic affected talent acquisition, particularly when it comes to the quality of candidates now...

It’s time for a brand-new edition of #B2BNAV, the podcast on what’s new, now and next in the world of #B2BMarketing. This week, we’re exploring the future of #websitedesign. Do websites still have the same importance they once did? How has design improved and changed through tech innovation? And how do you deliver the website a client needs, even if it’s not the one they think they want?  &nb...

Welcome to the latest episode of #B2BNAV, the podcast with the latest and greatest ideas and insights from the front-lines of #B2BMarketing. In this episode, our hosts Matt Smith, Jon Hallowell and Oliver Brewood are talking #ABM, or #accountbasedmarketing. What is it, why should you do it, and how do you do it right? The guys are sharing opinions and experiences from getting stuck in with #B2B cl...

Welcome to a brand-new episode of #B2BNAV, the podcast exploring the latest news and big ideas from the world of #B2BMarketing. This week, our hosts Matt Smith, Oliver Brewood and Jon Hallowell all things #corporatesocialresponsibility.  What does #csr mean in a post-COVID world? How do you do it in a way that’s not just for show, but actually means something?  Tune in A the team from BD...

BDB CEO Matt Smith is joined by Head of Digital Oliver Brewood, Creative Director Jon Hallowell and Bennett Boucher from Drift for a deep discussion of all things conversational marketing! The B2BNAV podcast is your weekly insight into the news and trends that are shaping the future of B2B, #marketing and #agencylife, during these turbulent times and beyond. Where to find us: https://campsite.bio/...

Welcome the latest episode of #B2BNAV podcast – your guide to the latest insights and big ideas from the frontlines of #B2BMarketing . This week, our hosts are discussing – what does it mean to have a #startup mentality, and how does that influence the way you do business? Does the definition change as your business grows? BDB CEO Matt Smith is joined by Head of Digital Oliver Brewood, Creative Di...

Welcome to the #B2BNAV podcast – your guide to the ever-evolving world of #B2BMarketing, through the eyes of those on the frontline. It’s #MentalHealthAwarenessWeek in the UK, which deserves a special episode of the podcast. This week, BDB CEO Matt Smith, Head of Digital Oliver Brewood and Creative Director Jon Hallowell are joined by Business Development Manager Sophie Tootell and Junior Creative...

The latest episode of #B2BNAV has arrived! Welcome to the podcast that helps you navigate the ever-changing #B2BMarketing landscape, which continues to evolve during lockdown.  This week, BDB CEO Matt Smith, Head of Digital Oliver Brewood and Creative Director Jon Hallowell are joined by Sam Wood, a Junior Creative at BDB who has worked with Jon on bringing BDB’s recent rebrand to life. Which...

Welcome to this week’s episode of #B2BNAV, the podcast that helps you navigate the ever-changing #B2BMarketing landscape, during times more turbulent than ever.   This week’s special guest is James Duke, BDB’s new Senior Project Manager for Exhibitions.  James joins us at an interesting time, when face-to-face events are hardly at the top of anyone’s agenda. That makes it more impor...

Welcome to the latest episode of #B2BNAV, the podcast that helps you navigate the ever-changing #B2B landscape.  This week, BDB’s Matt Smith is joined by special guest Mike Golden, CEO of Brandigo, a global B2B agency doing cutting-edge work in social and digital spaces from its Shanghai base. Mike has some eye-opening stories to share from his time country-hopping, thanks to #COVID19 and its...

Welcome to the latest episode of #B2BNAV , the podcast that helps you navigate the ever-changing #B2B landscape during these unprecedented times.   BDB’s Matt Smith, Oliver Brewood and Jon Hallowell are joining us thanks to the wonders of Zoom, to discuss the other side of COVID-19. What can we learn from this crisis, and how can we gather our strength for when it’s over? Your hosts are...

Welcome to the latest episode of #B2BNAV, the podcast that helps you navigate the ever-changing #B2B landscape. It’s a very special #WFH episode of today’s podcast, which might just become the new normal for our hosts, BDB’s Matt Smith, Jon Hallowell and Oliver Brewood. As #lockdown hits the UK, they share insights into how streamlined #remoteworking works at BDB, and has done for a while now. The...

Welcome to the latest episode of #B2BNAV, the podcast that helps you navigate the ever-changing #B2B landscape.   This week, BDB’s Matt Smith, Oliver Brewood and Jon Hallowell are discussing the one thing on everyone’s mind: COVID-19. In a time of fear and uncertainty, there’s a lot still unknown about the virus itself. But one thing’s for sure: B2B businesses are feeling a real economic...

Are you sure you’re using social media in the best way for your business? How important is it to provide an omni-channel experience for your clients, contacts and prospects? How do you know if it’s time to focus your efforts elsewhere?   Find out which objectives you should have in mind, how to shape your tone of voice and make the most of your channels in the next episode of the #B2BNAV...

Welcome to #B2BNAV , the podcast that helps you navigate the ever-changing #B2B landscape. In this week’s episode, join BDB’s Matt Smith, Jon Hallowell and Oliver Brewood to talk creativity, sorting good ideas from bad and what that means for your business, especially across diverse digital media campaigns. Overcoming complex challenges is something that every B2B marketer has had to face in their...

Welcome to B2B NAV, the podcast that helps you navigate the ever-changing B2B landscape.  On this episode, Matt and Oliver campaign budgets. How should you budget a campaign, and how do you quantify a successful campaign?   Find out on this episode of B2B NAV.   Where to find us - https://campsite.bio/bdb  

Overcoming marketing challenges in something that every B2B leader has had to face in their career. BDB CEO Matt Smith is on a mission to share his knowledge with other professionals and examine the trends that are shaping the future of the B2B landscape. Where to find us - https://campsite.bio/bdb Anchor - https://anchor.fm/b2bnav