B2B IMPACT

TBC

Thought leadership needs a rethink. What do B2B brands need to do to achieve real thought leadership with meaningful impact? Hear from our very own thought leader, Holly Mair (Head of Content at BDB) as she speaks with Matt and Oli about the importance of adopting a mindset of thought leadership. Looking to take your thought leadership efforts to the next level? Dive in our latest edition of the k...

Our aim is to arm you with content, opinions and insights that deliver lasting and meaningful impact across the B2B community, helping the global businesses and brands we partner with, navigate their way through the information and communication revolution.

Our aim is to arm you with content, opinions and insights that deliver lasting and meaningful impact across the B2B community, helping the global businesses and brands we partner with, navigate their way through the information and communication revolution.     Change is never easy. It's uncomfortable and it can be difficult to get all your stakeholders on board with the idea. So ho...

Our aim is to arm you with content, opinions and insights that deliver lasting and meaningful impact across the B2B community, helping the global businesses and brands we partner with, navigate their way through the information and communication revolution.   Can AI pave the way for B2B marketing? As the futuristic idea of artificial intelligence becomes ever-more a part of our day to day liv...

Our aim is to arm you with content, opinions and insights that deliver lasting and meaningful impact across the B2B community, helping the global businesses and brands we partner with, navigate their way through the information and communication revolution.   What does the looming recession mean for B2B marketers? Changes within the economy at large haven’t stopped and with talks of a looming...

Our aim is to arm you with content, opinions and insights that deliver lasting and meaningful impact across the B2B community, helping the global businesses and brands we partner with, navigate their way through the information and communication revolution.   With 1 billion active monthly users worldwide and a top spot on the Google and Apple app stores since 2021, TikTok is disrupting t...

We recently celebrated our first ever Impact Day. We ran our very own ‘hack’ day where the whole BDB team came together to develop our employee value proposition. Featuring more BDB branded merchandise than you can shake a stick at and employee feedback describing Impact Day as ‘one of the best experiences as a BDB team member so far,’ our first Impact Day was definitely one to remember…

Our aim is to arm you with content, opinions and insights that deliver lasting and meaningful impact across the B2B community, helping the global businesses and brands we partner with, navigate their way through the information and communication revolution.   Forecasting can play a major role in your company's success. Accurate sales forecasts allows business leaders to make smarter decisions...

Our aim is to arm you with content, opinions and insights that deliver lasting and meaningful impact across the B2B community, helping the global businesses and brands we partner with, navigate their way through the information and communication revolution.   This week on the B2B IMPACT Matt and Oli discuss the great resignation, a recent phenomenon of employees voluntarily quitting their job...

YouTube link: https://www.youtube.com/watch?v=hAD9kfnzRvY Our aim is to arm you with content, opinions and insights that deliver lasting and meaningful impact across the B2B community, helping the global businesses and brands we partner with, navigate their way through the information and communication revolution.    This week the B2B IMPACT podcast comes to you straight from the Metaver...

Our aim is to arm you with content, opinions and insights that deliver lasting and meaningful impact across the B2B community, helping the global businesses and brands we partner with, navigate their way through the information and communication revolution. This week on the B2B IMPACT Matt and Oli at some of the upcoming marketing trends set for 2022. Marketing trends still resemble well–known ind...

Our aim is to arm you with content, opinions and insights that deliver lasting and meaningful impact across the B2B community, helping the global businesses and brands we partner with, navigate their way through the information and communication revolution. This week on the B2B IMPACT Matt and Oli look over the articles that caught their eye this week. From the lack of emotive advertising within B...

Our aim is to arm you with content, opinions and insights that deliver lasting and meaningful impact across the B2B community, helping the global businesses and brands we partner with, navigate their way through the information and communication revolution. This week on the B2B IMPACT Matt and Oli discuss why companies need to up their cyber security game, the creative commitment issues that lie w...

Our aim is to arm you with content, opinions and insights that deliver lasting and meaningful impact across the B2B community, helping the global businesses and brands we partner with, navigate their way through the information and communication revolution.   Matt and Oli are back to discuss brand awareness and ever-evolving B2B event space.    Trade shows need to evolve - here's wh...

Our aim is to arm you with content, opinions and insights that deliver lasting and meaningful impact across the B2B community, helping the global businesses and brands we partner with, navigate their way through the information and communication revolution.   This week on B2B IMPACT Matt and Oli discuss AI copywriting and the effect that it could have on your business and career.   AI co...

Our aim is to arm you with content, opinions and insights that deliver lasting and meaningful impact across the B2B community, helping the global businesses and brands we partner with, navigate their way through the information and communication revolution. Are you ready to make an impact? Microsoft to acquire Activision: https://news.microsoft.com/2022/01/18/microsoft-to-acquire-activision-blizza...

How can B2B businesses take their Information QualifiedLeads to the next level? In this week's B2B NAV, Oliver Brewood is joined by Digital Account Director, Dimo Stoychiev and Senior Account Manager, Rebecca Spence. From creating a cost-effective, engaging content journey to maximising retargeting and digital tactics, the trio go further down the sales funnel to explore different approaches to co...

How can you define and reach your target audiences using digital marketing? This week on B2B NAV, Oliver Brewood is joined by BDB’s Digital Marketing Director, James Gingell and Senior Digital Marketing Executive, Lydia Ward. The trio discuss the first steps you should take on your journey from awareness and consideration through to the first data-capture conversion points using the magic of d i g...

B2B is at a crossroads of digital transformation. Due to the pandemic, the need for companies to fully embrace a new digital methodology is more vital than ever. In part 2 of B2B NAV’s CGI episode, Matt and Oli are once again joined by Head of CGI, Paul Finch. The trio discuss how creating virtual environments can raise unexpected hurdles behind the scenes.

If you’re curious about how to harness the magic of gaming and graphics for everyday business, you’ll want to check out the brand new of BDB’s podcast B2B NAV. Our goal is, as ever to help clients navigate the ever-evolving B2B landscape but this time we have had a make-over with new guests, new layout, new equipment and a new look.    On the first episode, Matt Smith and Oliver Brewood...

Welcome to B2B NAV, the podcast that helps you navigate the ever-changing B2B landscape. In this week’s episode, BDB CEO Matt Smith and Head of Digital Oliver Brewood take us on a journey into the uncertain territory of marketing and sales alignment. The two teams have always sat at separate ends of the sales funnel, but will that still be the case in the near future? Or, is it time that the two s...

Welcome to B2B NAV, the podcast that helps you navigate the ever-changing B2B landscape. In this week’s episode, BDB CEO Matt is joined by our very own Strategy and Planning Manager, Minke Egling. Who better to talk to Matt about the new edition of The Knowledge? This one’s all about strategy, and the two discuss the importance of having a team that are all on the same page in understanding the mi...

New year, new B2BNAV! Welcome to the latest edition of the podcast that helps you navigate the ever-changing B2B landscape. We’re kicking off 2021 by dusting off the cobwebs and debunking some marketing trends. Join BDB’s  Oliver Brewood and Matt Smith as they parse all the wise and not-so-wise bits of marketing speak we’ve all been clicking on lately.

Welcome to B2B NAV, the podcast that helps you navigate the ever-changing B2B landscape. On this episode, armed with first-hand experience and insights from the Virtual Visitor platform, @Matt Smith and @Oliver Brewood talk about their key learnings from 2020 virtual events. To watch the full podcast: https://buff.ly/2RkTBC2 To listen to the full podcast: https://buff.ly/2UAFLvv #weareb2b #digital...