B2B IMPACT

Welcome to B2B NAV, the podcast that helps you navigate the ever-changing B2B landscape.  'We’ve had a pretty horrific week since Friday last week here at BDB, as we were victims of what I now know is called an authorised push payment scam.   Listen to this podcast and learn some tips of what we would like to do if we had our time again so we could ensure we weren’t victims of such...

Welcome to B2B NAV, the podcast that helps you navigate the ever-changing B2B landscape. Recruitment today is a whole new ball game, and it never gets boring when Gen Z comes to play.  On this week's #B2BNAV podcast, Leon Milns from Adam Recruitment joined Matt, Jon and Oli to talk talent, and what it now takes to find and retain the right people. - Where to find us - https://campsite.bio/bdb...

"I've had no time!" We've all uttered those words. But is that still a valid excuse for us so-called time management experts? Join BDB's Matt Smith and Oliver Brewood as they figure out the answer in this week's #B2BNAV podcast Welcome to B2B NAV, the podcast that helps you navigate the ever-changing B2B landscape. Find out on this episode of B2B NAV. Where to find us - https://campsite.bio/bdb An...

Welcome to B2B NAV, the podcast that helps you navigate the ever-changing B2B landscape.  On this episode, Matt, Oliver, and Jon talk failure... Have we become more accepting of our failures?   Find out on this episode of B2B NAV.   Where to find us - https://campsite.bio/bdb   Anchor - https://anchor.fm/b2bnav

Welcome to B2B NAV, the podcast that helps you navigate the ever-changing B2B landscape. This week's B2BNAV podcast features special guests Ed Major and Rhys Mason from Showpad. They join BDB's Matt Smith and Oliver Brewood to talk sales enablement, people-centred design, digital body language and more. Find out on this episode of B2B NAV. Where to find us - https://campsite.bio/bdb

We’re living in a brave new world of data-driven marketing – or so they say. But how many B2B marketers know what data they truly need, and how to leverage it effectively? Are there limitations to what data can do, or have we yet to explore its full potential? In this week’s B2B Nav podcast, Matt and Oli ask, is your data doing right by you? What does data do best and where could it lead you astra...

Welcome to B2B NAV, the podcast that helps you navigate the ever-changing B2B landscape. 20 years ago everyone was a master of everything, then companies decided to specialize, leading to agencies becoming siloed. Now agencies are coming back together to deliver integrated services.  The focus is on establishing teams. Not having multiple agendas from different departments. Building the right...

On our last episode of the season, Matt, Jon and Oli discuss the power of communities. They discuss the importance of understanding why you want to start a community, what you want to get out of it and how this will help your audience.  With the ever-growing number of online communities on social platforms such as LinkedIn, how many of them are actually customer centric? And is it crucial for...

In recognition of International Happiness week, Matt and Chris have recorded a special edition and are joined by 2 of our Gen Z team members to discuss happiness at work. They delve into what makes individuals, who are at different stages in their career, happy at work. Matt asks what attributes a company should have to attract the younger generation to ensure they are happy in the work place, and...

Without question Generation Z are coming of age. They are demanding more and reshaping the B2B buying cycle, driven by a strong desire to mirror their B2C buying experience. In this week’s episode Matt and Chris discuss, how do you adapt your business processes to meet the demands of the younger generations? What are their preferred channels and platforms? Most importantly, how do you engage, buil...

This week Matt and Chris tackle the dilemma of being asked to pitch for a new business opportunity, where the prospect refuses to prepare a brief. The conversation naturally spills into tackling a multitude of other relatable pain points experienced during the prospecting process.  How do you qualify a lead? How many agencies are you willing to be beauty paraded against? Who are the key decis...

This week Matt and Chris debate how to make your content work harder for you. They discuss the need for producing different types of content with a strategic purpose behind each piece and explain how to get the most out of it using new and evolving technology to make it a more personalised experience for your customers and prospect. We hope you enjoy listening.

   This week Matt and Chris discuss how people can maximise their presence at exhibitions to ensure they are getting the most out of it.  They explain the need for a good strategy Pre, During and Post show, to ensure potential opportunities are not missed and offer some great tips on how to stand out from the crowd.  We hope you enjoy listening. 

This week Matt and Chris discuss the need for sales people within an agency and whether or not other team members understand their role.  Where should the new business team draw the line, how much should they be involved in the conversion process?  Ultimately, new business development is there to bring a strategic approach to generating leads, no matter which channel they come from.  Matt also off...

This week Chris and Matt discuss the difference between what marketing describe as a good campaign and what sales perceive as a successful campaign. They dig deeper into the KPIs that drive both teams and offer advice to businesses.  We hope you enjoy listening. 

This week Matt and Chris have a special guest on the show to discuss Communication Marketing. Together with our Head of Tech, Oli Brewood, they discuss the need for additional tools to help expand your marketing mix. Is it simply good enough to have the best product on the market, or do you need to be ahead of the game and lead the way for everyone else? Do people prefer talking to a human, or doe...

Matt and Chris discuss how important is it to be “liked” in business.  In an age where social media has encouraged chasing likes and acceptance, should being respected be your objective to continue to grow and win in business? We hope you enjoy listening.  Sign up to our podcast to get notifications when we post another one next week.

Chasing new business for some is an obsession.  The thrill of the chase and the buzz you get from a conversion.  For dedicated new business team members, this may be where the journey ends. However, for the client handler, delivering on the claims and promises made by the new business resource is where their journey begins. False promises, pitch teams that are never seen again by the cli...

Do the number of office locations (dots) on a world map really matter anymore? Does it matter where your business is head quartered?  Does your physical location impact your ability to deliver? As an international marketing consultancy, trading for >30 years, BDB has had to handle the "international objection" ALOT. Have a listen to find out Matt and Chris' opinions. As always a lot of gro...

With technology and social media platforms making starting a business easier than ever, is "entrepreneur" a new job title accessible to all?  Should we be encouraging the next generation of talent to embrace entrepreneurship, or should we be educating them regarding the myriad of pitfalls that exist along the entrepreneurial journey? What is an entrepreneur?  In this episode Matt & C...

"EMAIL is a huge problem! We think a digital detox would help everyone’s mental health." After the team at BDB recently expressed these concerns to Matt, we delve deep into the concept of a digital detox and discuss how much of an issue working out of hours really is in the modern world. This passionate podcast will (and already has!) triggered a lot of debate.

BDB doesn’t have a HR function as such. Here, we dig deep into why and how Matt and the team choose to share the responsibility instead. Do you agree with how a modern agency deals with HR? Have a listen and contribute to the debate!

We asked clients and staff what they wanted us to cover in this podcast and this was a very popular choice! Chris catches Matt totally unaware of what is being covered and his responses provide a fascinating insight into the mind of a CEO.

This week Matt and Chris talk about the hot topic of Account Based Marketing (ABM), after a client recently asked if ABM was just another fad. Have a listen to find out if Matt or Chris agree

The B2B buying process has evolved and brands need to be aware of how to engage with the modern B2B buyer on a personal and emotional level. In this episode, Matt and BDB’s Director of Business Development, Chris Grimes cover a lot of ground…the birth of the B2B consumer, storytelling, and non-linear marketing to name a few.