Sweet Fish
B2B Growth
Sharing lessons learned from the best content on the internet with B2B marketers.
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Episodes
#CX 71: Data Culture, Strategy, and Literacy w/ Piyanka Jain 24.09.2020 46:48
In this episode of the #CX series, Ethan Beute, Chief Evangelist at BombBomb, talks with Piyanka Jain, President and CEO of Aryng, about a persona-based approach to improving data literacy throughout your organization. Listen to more CX conversations on Ethan's podcast, The Customer Experience Podcast by clicking through one of the following links to your favorite podcast player: Apple Podcasts Sp...
1340: Gravy's Unexpected Explosion on LinkedIn w/ Casey Graham 24.09.2020 28:42
In this episode we talk to Casey Graham, Found & CEO at Gravy. If you like this episode, you'll probably also love... Recurring Revenue Show Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify.
1339: The Real Key to Sales & Marketing Alignment w/ Brian Giese 23.09.2020 21:02
In this episode, we talk to Brian Giese, CEO at True Influence. If you like this episode, you'll probably also love... ...these past episodes: 3 Areas Where Agility Leads to ABM Success Discover Whose Marketing Advice You Can Trust & Whose is BS Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find...
#Neuromarketing 3: How to Leverage Neuromarketing to Improve Your Business w/ Dr. Moran Cerf 23.09.2020 34:46
“Choice is an illusion created between those with power and those without.” — Merovingian, The Matrix Whether you think we’re living in The Matrix already or not, our understanding of the human brain and decision-making is still wanting. However, scholars like Dr. Moran Cerf, a neuroscientist and business professor at the Kellogg School of Management at Northwestern University, are working to incr...
1337: 5 Steps for Leading in Times of Rapid Change w/ Erika Andersen 22.09.2020 30:24
In this episode we talk to Erika Andersen, Speaker, Author & Founding Partner at Proteus International. If you like this episode, you'll probably also love... ...these past episodes: 5 Leadership Development Goals Managers Should Set in 2020 Why Vulnerability & Consistency Are Your Leadership Superpowers Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easi...
1338: 3 Product Principles to Lead a Growth Organization w/ Eric Crane 22.09.2020 23:09
In this episode we talk to Eric Crane, Co-Founder & COO at Flatfile. Eric is also the host of another podcast: Customer Success Leader. You can find it on Apple Podcasts & Spotify. Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify.
1336: Convincing Sales Teams to Get Active on Social Media w/ Daniel Ku 21.09.2020 23:46
In this episode we talk to Daniel Ku, Director of Marketing at PostBeyond. If you like this episode, you'll probably also love... ...these links: Sales Success Stories Podcast Evangelist Progam Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify.
#NewPodcast Customer Success Leader 21.09.2020 4:06
Customer Success Leader by Flatfile is your top resource for data optimization and customer onboarding efficiency. When you subscribe to this show, you'll get access to expert conversations and insider strategies. You'll learn from the successes and struggles of thought leaders in the industry, equipping you to make improvements today. In this episode of the #NewPodcast series, we share a part of...
1335: 3 Areas Where Agility Leads to ABM Success w/ Colm Shalvey 18.09.2020 27:45
In this episode we talk to Colm Shalvey, Head of ABM at TripActions. If you like this episode, you'll probably also love... ...these past episodes: #ABM 13: Amplify Your Voice: Turn Your Entire Company Into Marketers 3 Lessons on Content Distribution (from the Consumption Data of 4M B2B Professionals) Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily...
1334: 3 Key Relationships You Need for Better Case Studies w/ Chantelle Marcelle 17.09.2020 22:59
In this episode we talk to Chantelle Marcelle, Senior Marketing & Customer Acquisition Manager at HerrMann. If you like this episode, you'll probably also love... ...these past episodes: Start Treating Case Studies Like Human Stories .... you can check out Chantelle's website here Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search pa...
#CX 70: The Role of Customer Feedback (and a Favor) w/ Ethan Beute 17.09.2020 9:47
In this episode of the #CX series, Ethan Beute, Chief Evangelist at BombBomb, shares ideas to improve customer experience with the customer feedback you already have ... and has a favor to ask you! Listen to more CX conversations on Ethan's podcast, The Customer Experience Podcast by clicking through one of the following links to your favorite podcast player: Apple Podcasts Spotify Sticher Google...
#Neuromarketing 2: Why it Matters in B2B & Cues from B2C w/ Dr. Uma R. Karmarkar and Dr. Ming Hsu 16.09.2020 40:57
Lots of people see B2B as the older, cooler sibling to B2C. It has its life together and makes rational data-based decisions. As if. In this #Neuromarketing episode of B2B Growth, Erik speaks with Dr. Uma R. Karmarkar of UC San Diego and Dr. Ming Hsu of UC Berkeley about the science of decision-making in business. Plus, the trio talks about… How B2B hasn’t gotten the attention from the neuroscien...
1333: Stop Doing Lazy Attribution w/ James Gilbert 15.09.2020 13:43
In this episode we talk to James Gilbert, Head of Marketing at CRMNEXT. Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify.
#CEO 12: How the Self-Powerment Model Maximizes Your Potential w/ Dr. Faye Mandell 15.09.2020 55:43
Ready to take a journey through space and time? No, this isn’t some new-age Silicon Valley bologna. We’re actually talking about something very real and life-altering: The Self-Powerment Model, created by the esteemed Dr. Faye Mandell. Dr. Mandell joins John on this #CEO episode to discuss… How to help your team become their best selves Why you should listen to your body’s superior intelligence,...
1332: 2 Common Mistakes in B2B Influencer Marketing w/ James Creech 14.09.2020 22:17
In this episode, we talk to James Creech, Co-Founder & CEO at Paladin. If you like this episode, you'll probably also love... ...this past episode: 3 Keys to Leveraging Influencer Marketing in B2B with Darryl Praill ....and this book: Streampunks: YouTube and the Rebels Remaking Media Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & searc...
#Agency 20: 5 Ingredients to Agency Growth w/ Grayson Lafrenz 14.09.2020 40:52
In this featured episode, Sharon Toerek chats with Grayson Lafrenz, Founder and CEO at Power Digital Marketing. Use the following links to subscribe in your favorite podcast player: Apple Podcasts Spotify Google Podcasts Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or S...
#Sales 15: British Tea Cast: Minding Your P’s and Q’s Across the Pond w/ Galem Girmay 14.09.2020 30:03
How do you adapt to sell overseas? Say you’re from the U.S. and want to sell in the U.K. — Should you go polite (and quietly scandalous), like Downton Abbey… Or menacing like a Vinnie Jones character in Guy Ritchie film? Luckily, you don’t need to rely on pop-culture stereotypes because, in the latest B2B Growth, I catch up with Galem Girmay, Account Executive at Flywire and Co-Founder at RevGen...
1331: Why It's Time to Target CEO's with Your Cold Outreach (& How to Do It Right) w/ Simon Leslie 11.09.2020 22:37
In this episode we talk to Simon Leslie, Founder & CEO at Ink. If you like this episode, you'll probably also love... ...this past episode: A 5 Step Follow Up Process to Engage Your LinkedIn Audience with Matt Heinz ....and Simon's book: There is no F in Sales Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You...
1330: Why Niching Down Leads to More Opportunities w/ Corey Quinn 10.09.2020 22:43
In this episode we talk to Corey Quinn, Chief Marketing Officer at Scorpion. Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify.
#CX 69: Marketing To Employees Like You Market To Customers w/ Chris Wallace 10.09.2020 42:27
In this episode of the #CX series, Ethan Beute, Chief Evangelist at BombBomb, talks with Chris Wallace, cofounder and President of InnerView Group, about closing the gap between your brand promise and customer experience through internal marketing. Listen to more CX conversations on Ethan's podcast, The Customer Experience Podcast by clicking through one of the following links to your favorite pod...
#Revenue 8: Why Venture Firms Invest in the Team w/ Victor Gutwein 10.09.2020 34:10
When you’re courting investment from venture firms… Do you know what they are looking for? Well, if you ask them they’ll tell you: Great teams. At least, that’s what Victor Gutwein, Founder and Managing Partner at M25, a firm investing in early-stage tech companies across the Midwest, will tell you. In this episode, we discuss: How Victor identifies a great team What early-stage founders shoul...
1329: How Harmon Brothers Creates the Funniest Ads on the Internet w/ Benton Crane 09.09.2020 33:55
In this episode we talk to Benton Crane, CEO at Harmon Brothers. Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify.
#Neuromarketing 1: What is Neuromarketing? 09.09.2020 40:56
Do you ever argue with your own brain? Ya’know, like when your gut tells you one thing but your brain is saying something different. You’re not crazy. At least, according to Dr. Michael L. Platt, you’re not. Dr. Platt is the Director of the Wharton Neuroscience Initiative and a James S. Riepe Professor at the University of Pennsylvania. In this #Neuromarketing series, host Erik Kostelnik chats wit...
1328: Why Product-Led Growth Is Not a Silver Bullet w/ Jason VandeBoom 08.09.2020 23:06
In this episode we talk to Jason VandeBoom, Founder & CEO at Active Campaign. If you like this episode, you'll probably also love... ....this book: Never Lose a Customer Again: Turn Any Sale into Lifelong Loyalty in 100 Days Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts ...
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