Sweet Fish
B2B Growth
Sharing lessons learned from the best content on the internet with B2B marketers.
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Episodes
#Agency 19: Three takeaways to get you to 2021 07.09.2020 21:17
In this episode, Drew discusses three new realities in the wake of a pandemic and how to get through to 2021.
1327: How Customer Success Can Drive 30% YOY Growth w/ Jeff Breunsbach 07.09.2020 30:15
In this episode we talk to Jeff Breunsbach, Director of Customer Experience at Higher Logic. If you like this episode, you'll probably also love... ...this past episode: #CX 9: The First 100 Days with Joey Coleman ....and this book: Never Lose a Customer Again: Turn Any Sale into Lifelong Loyalty in 100 Days Are you getting every B2B Growth episode in your favorite podcast player? If not, you can...
1326: How a Billboard & Poem Drove Surprising Results for this B2B Brand w/ Matt Epstein 04.09.2020 23:12
In this episode we talk to Matt Epstein, Chief Marketing Officer at Rippling. Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify.
1325: Is Category Creation Right for Your Brand? w/ Kevin Alansky 03.09.2020 23:22
In this episode we talk to Kevin Alansky, Chief Marketing Officer at Higher Logic. If you like this episode, you'll probably also love... ...these past episodes: Why Category Design is a Marketing Superpower One of the Dumbest Marketing Campaigns Ever Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also...
#CX 68: Balancing the Human Touch and Your Tech Touch w/ Stef Caldwell 03.09.2020 44:04
In this episode of the #CX series, Ethan Beute, Chief Evangelist at BombBomb, talks with Stef Caldwell, Head of Sales (West Coast) for Narrative Science, about scaling the human touch, building community, and the relationship between CS and CX. Listen to more CX conversations on Ethan's podcast, The Customer Experience Podcast by clicking through one of the following links to your favorite podcast...
#NewPodcast: Innovation Nation 02.09.2020 4:00
Innovation is all around us. In fact, everyone innovates, often unbeknownst to themselves. Many mistakenly assume that innovation is either a big capital project, or a figurative bolt of lightning that brings inspiration, or the province of some exceptionally gifted people. This is the myth of innovation. Those people and organizations that are not beholden to this myth, in fact, have practices an...
#Sales 14: Professional Freedom Isn’t a Pipe Dream w/ Chris Walker 01.09.2020 22:54
What if I told you you don’t need to don blue paint and storm your boss’s office yelling “Freedom!” with a poorly executed Scottish accent to get professional freedom? You already have it. In this episode, I catch up with Chris Walker, CEO of Refine Labs, and he explains how realizing he already had professional freedom transformed his career. What we talked about: What professional freedom is an...
#NewPodcast: Conversations that Matter 01.09.2020 5:01
On The Conversations That Matter Podcast, we discuss ideas and best practices to take your contact center agent and customer experience to the next level. You’ll hear exciting interviews with well-known thought leaders, experience compelling stories, and gain fresh new insights on contact center best practices. On this show, we don’t beat around the bush. We feature valuable conversations from ind...
1324: How to Accelerate Your Content Production w/ Diana Mitchell 01.09.2020 26:17
In this episode we talk to Diana Mitchell, Digital Content Consultant at Peoplemover. Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify.
#CEO 11: Shifting Gears: How to Master the Art of the Pivot w/ Bettina Hein 31.08.2020 49:39
You’ve started the company. You’ve made the product… Now you find it’s not scalable. It’s time to pivot. But don’t worry, pivots are inevitable. It’s how you pivot that matters. In this episode, I speak with Bettina Hein, Founder and Board Member at Pixability and Founder and CEO of Juli Health. As CEO, Bettina learned to embrace shifting gears. And as a self-described queen of pivots, Bettina...
#Agency 18: Performance-Based Marketing w/ Robert Glazer 31.08.2020 42:51
In this featured episode, Sharon Toerek chats with Robert Glazer, Founder and CEO at Acceleration Partners. Use the following links to subscribe in your favorite podcast player: Apple Podcasts Spotify Google Podcasts Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spoti...
1323: Has Personalization Gone Too Far? w/ Andrew Hally 31.08.2020 25:14
In this episode we talk to Andrew Hally, CMO at Bynder. If you like this episode, you'll probably also love... ...these past episodes: Getting Personalization Right in B2B Sales with Matt Heinz The Perils of Personalization in B2B with Pat Spenner Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also fin...
#BTC 39: The 2 Types of Margin Every Company Needs 30.08.2020 20:05
In this episode of the #BehindTheCurtain Series, James Carbary & Bill Reed discuss the 2 types of margin every company needs. Sweet Fish is hiring! Click here to learn more. Want to get your copy of James' book, Content-Based Networking? It's available on Amazon now: http://bit.ly/content-basednetworking If you want it in audiobook format, just search Content-Based Networking or James Carbary on ...
1322: How Outside Sales Reps Can Transition to Remote Selling w/ Mark Williams 28.08.2020 23:12
In this episode we talk to Mark Williams, President/CEO at Brokers International. If you like this episode, you'll probably also love... ...these past episodes: 3 Tips to Enable Effective Remote Selling During COVID-19 with Russell Wurth How to Manage a Remote Sales Team with Suzanne La Forgia Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscrib...
#Books 16: The Rise of Content and the Fall of Advertising w/ Douglas Burdett & James Muir 28.08.2020 40:03
In this 16th episode of the #Books series, Douglas Burdett, Founder of ARTILLERY, and James Muir, author of "The Perfect Close", recap some of the key ideas from the marketing and sales books recently featured on The Marketing Book Podcast.
#CX 67: Improving Your Buyer's Experience w/ Josh Fedie 27.08.2020 46:00
In this episode of the #CX series, Ethan Beute, Chief Evangelist at BombBomb, talks with Josh Fedie, founder of Sales Reach, about reducing buyer's remorse, improving the buyer's journey, and getting personal with video. Listen to more CX conversations on Ethan's podcast, The Customer Experience Podcast by clicking through one of the following links to your favorite podcast player: Apple Podcasts...
#NewPodcast: Unleash IT 27.08.2020 2:58
On Unleash IT, we discuss the experiences and ideas behind what’s working in Enterprise Architecture and Digital Transformation within the IT Landscape. You’ll hear interviews and compelling stories about innovations in actionable EA from the thought leaders and data-driven practitioners in our industry. Episodes will feature the broader topics of Enterprise Architecture and Digital Transformation...
1321: 4 Key Metrics For Efficient Revenue Operations w/ Jason Reichl 26.08.2020 38:22
In this episode we talk to Jason Reichl, CEO at Go Nimbly. If you like this episode, you'll probably also love... ...you may love episodes from this show: The Customer Experience Postcast ...this past episode: What is the Role of Revenue Operations? (and Why It’s Important) with Brad Rosen Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe &...
#Revenue 7: Scaling SaaS Revenue & Sales Teams w/ Zorian Rotenberg 26.08.2020 35:53
What’s the battle-tested method to scale SaaS revenue and sales teams? That’s what we’re answering today… Zorian Rotenberg, CRO at Infotelligent, joins host of the #Revenue series, John Grispon, on this episode of B2B Growth. Along with the only formula you’ll ever need to scale SaaS revenue, Zorian shares… 3 keys to sales repeatability An unconventional way of hiring the top talent Why LTV-to-C...
1320: Everything You Need to Know About LinkedIn Slide Decks (aka Documents) w/ Blake Emal 25.08.2020 21:44
In this episode we talk to Blake Emal, Senior Manager of Demand Generation at TalkDesk. Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify.
1319: The 4 Critical Elements of Podcast Advertising (for Brands & Advertisers) w/ Krystina Rubino 24.08.2020 40:57
In this episode we talk to Krystina Rubino, Head of Offline Marketing at Right Side Up. If you like this episode, you'll probably also love... ...this podcast episode The Huge Opportunity in Podcasts as a Growth Channel Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Sp...
#BTC 38: 5 Dad Lessons, Applied to Business 23.08.2020 22:54
In this episode of the #BehindTheCurtain Series, James Carbary & Bill Reed discuss lessons fatherhood offers that can also be applied to business. Sweet Fish is hiring! Click here to learn more. Want to get your copy of James' book, Content-Based Networking? It's available on Amazon now: http://bit.ly/content-basednetworking If you want it in audiobook format, just search Content-Based Networking...
#CX66: The 4 Stages To Successfully Adopt Video 20.08.2020 43:49
In this episode of the #CX series, Ethan Beute, Chief Evangelist at BombBomb, shares the four stages you and your team must go through to successfully adopt video messaging as a new habit and skill - and what successful adoption looks like. Listen to more CX conversations on Ethan's podcast, The Customer Experience Podcast by clicking through one of the following links to your favorite podcast pla...
1318: Beyond Brand Recognition: Why Brand Affinity Marketing is the Future w/ Chris Savage 19.08.2020 34:16
In this episode we talk to Chris Savage, Co-Founder & CEO at Wistia. Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify.
1317: 7 Deadly Sins of Content Marketing w/ Novnish Ramesh 18.08.2020 23:03
In this episode we talk to Novnish Ramesh, Marketing Campaign Manager at Egis Easy Trip Services. If you like this episode, you'll probably also love... ...this past episode: 4 Elements Every Content Theme Must Have Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotif...
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