Sweet Fish
B2B Growth
Sharing lessons learned from the best content on the internet with B2B marketers.
Where to listen?
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Episodes
1356: How to Convince SME's to be Thought Leadership Contributors w/ Matthijs Van den Broek 19.10.2020 25:36
In this episode we talk to Matthijs Van den Broek, Head of Thought Leadership at WUA!.
#Books 19: The Most Important Factor for Sales and Marketing Success w/Douglas Burdett & James Muir 17.10.2020 32:20
In this 19th episode of the #Books series, Douglas Burdett, Founder of ARTILLERY, and James Muir, author of "The Perfect Close", recap some of the key ideas from the marketing and sales books recently featured on The Marketing Book Podcast.
#Revenue 10: How Balto Raised $10M in Series A Funding 16.10.2020 29:59
Here’s the secret of the century: To become a market-leading company, the #1 skill you need to develop is your ability to sell. Yeah, we’re talking to you, early-stage CEOs. Marc Bernstein, CEO & Founder of Balto, a real-time sales enabler, fortunately got this piece of advice early in his entrepreneurial journey. He joins #Revenue host John Grispon to speak about… Why early sales should be inform...
1355: 3 Ways to Measure Thought Leadership's Impact w/ Jean Accius 16.10.2020 27:34
In this episode we talk to Jean Accius, Senior Vice President of Thought Leadership and International Affairs at AARP.
1354: How to Say NO & Accelerate Growth w/ Yoni Tserruya 15.10.2020 26:15
In this episode we talk to Yoni Tserruya, CEO & Co-Founder at Lusha. Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify.
#CX 74: Epic Takes That Transcend Customer Experience w/ Ethan Beute 15.10.2020 34:31
In this episode of the #CX series, Ethan Beute, Chief Evangelist at BombBomb, shares 10 epic takes from David Cancel (Drift), Mathew Sweezey (Salesforce), Joey Coleman (Never Lose a Customer Again), and 7 other great guests. Listen to more CX conversations on Ethan's podcast, The Customer Experience Podcast by clicking through one of the following links to your favorite podcast player: Apple Podca...
1351: The Deal Acceleration Program that Drove $16MM in Revenue w/ Nick Bennett 09.10.2020 28:15
In this episode we talk to Nick Bennett, Director of Field Marketing at Logz.io. If you like this episode, you'll probably also love... ...these past episodes: How Adobe Pulled Off a Massive Virtual Event in 25 Days with Sergio Claudio Optimizing Personal Experience Throughout the Buyer's Journey with Greg Segall Are you getting every B2B Growth episode in your favorite podcast player? If not, you...
#CX 73: A Systematic Approach to Reducing Friction w/ Anthony Coundouris 08.10.2020 40:58
In this episode of the #CX series, Ethan Beute, Chief Evangelist at BombBomb, talks with Anthony Coundouris, Founder of run_frictionless, about his 4-part framework to gain internal clarity and reduce customer friction. Listen to more CX conversations on Ethan's podcast, The Customer Experience Podcast by clicking through one of the following links to your favorite podcast player: Apple Podcasts S...
1350: How-to Go From 1k to 10k LinkedIn Followers w/ Daniel Murray 08.10.2020 35:14
In this episode, we talk to Daniel Murray, Senior Manager of Marketing Operations at ServiceTitan. Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify.
1349: How to Optimize Your Email Newsletters for Better UX w/ Katie Mitchell 07.10.2020 27:52
In this episode, we talk to Katie Mitchell. Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify.
#Revenue 9: What Revenue Leaders Can Learn from Community w/ Sam Jacobs 07.10.2020 36:03
With seniority comes certainty… right? That wasn’t the case for Revenue Collective founder and host of The Sales Hacker Podcast, Sam Jacobs. And he figured other revenue leaders were having the same experiences. In this #Revenue episode, John speaks with Sam about the importance of being part of a supportive community, as well as… A sales resource that isn’t being used to its full potential The m...
1348: 5 Steps to Improve Sales to CS Handoffs w/ Megan Bowen 06.10.2020 32:42
In this episode we talk to Megan Bowen, Chief Customer Officer at Refine Labs. If you like this episode, you'll probably also love... ...this past episode: Demand Generation vs Lead Generation: What’s More Effective? with Chris Walker ....and these books: Never Lose a Customer Again by Joey Coleman The Transparency Sale by Todd Caponi Are you getting every B2B Growth episode in your favorite podca...
1347: A 3-Part Framework for Customer Listening w/ MJ Peters 05.10.2020 23:02
In this episode we talk to MJ Peters, Vice President of Marketing at Firetrace. Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify.
1346: Optimizing Personal Experience Throughout the Buyer's Journey w/ Greg Segall 02.10.2020 26:36
In this episode, we talk to Greg Segall, CEO & Founder at Alyce. If you like this episode, you'll probably also love... ...these past episodes: A Guaranteed Way to Never Send a Crappy Gift ....and this book: Never Lose a Customer Again Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Appl...
1345: Avoiding Influencer Marketing Pitfalls w/ Brandon Brown 01.10.2020 21:58
In this episode we talk to Brandon Brown, CEO at Grin. If you like this episode, you'll probably also love... ...this past episode: 3 Keys to Leveraging Influencer Marketing in B2B ....and this blog post: How to Build an Evangelist Program for Your Employees: A 10-Part Framework Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past...
#CX 72: Making The Most of Emotions and Faces w/ Dan Hill 01.10.2020 41:37
In this episode of the #CX series, Ethan Beute, Chief Evangelist at BombBomb, talks with Dan Hill, PhD., Founder and President of Sensory Logic, about improving customer experience through emotional intelligence and the power of human faces. Listen to more CX conversations on Ethan's podcast, The Customer Experience Podcast by clicking through one of the following links to your favorite podcast pl...
#CBN 16: $500K in Revenue with a B2B Podcast for IT Leaders w/ David Ledgerwood 30.09.2020 32:02
In this episode we talk to David (Ledge) Ledgerwood, Managing Partner at Add1Zero. If you like this episode, you'll probably also love... ...these past episodes: ROI Positive in 28 Days with a B2B Podcast with Dylan Hey It’s Not About the Downloads — It’s About the Target Accounts with Joe Vignolo Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easi...
1344: How to Get More from Your PR Agency w/ Meredith L. Eaton 30.09.2020 18:20
In this episode we talk to Meredith L. Eaton, Director of North America at Red Lorry Yellow Lorry. If you want to help your buyers buy the way they want to buy & accelerate your sales process, check out SalesReach.io. Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spot...
1343: 3 Keys to Handling Inbound & Outbound Leads Differently w/ Jason Serota 29.09.2020 19:45
In this episode, we talk to Jason Serota, Head of Commercial Business Development for Magento and Marketo for North America West at Adobe. If you like this episode, you'll probably also love... ...these past episodes: How Adobe Pulled Off a Massive Virtual Event in 25 Days 4 Benefits of a Marketing Rotational Program Are you getting every B2B Growth episode in your favorite podcast player? If not,...
#NewPodcast: Better Business 29.09.2020 4:14
Better Business is a weekly business show for people who are tired of business shows. Host Miles Veth gathers a group of executives from top-tier brands, entrepreneurs who have sold their businesses, people who have secured hundreds of millions of dollars in venture funding, and more—all to figure out what exactly makes for, well, a better business. In this episode of the #NewPodcast series, we sh...
#Sales 16: The Challenge of Recruiting & Retaining Sales Talent w/ Fazilat Nassiri 28.09.2020 25:07
It takes 6 months for a sales rep to ramp up. And in another 6 months, they’ll probably leave. Why is it so hard to stop turnover in sales? And who can we blame? Today, I’m speaking with Fazilat Nassiri, Director of Recruiting at Guild Education, about how we can address these retention problems. What we talked about: Why turnover is so high in sales Why meaning and belonging beats a paycheck W...
1342: How to Activate Cold Contacts with Webinars w/ Rex Biberson 28.09.2020 14:39
In this episode, we talk to Rex Biberson, Director of Sales & Marketing at Opensense Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify.
#Agency 21: 3 Marketing Strategies to Toss & 3 to Keep w/ Patricia Beitler & Abigail Sierra 28.09.2020 39:15
In this featured episode, Sharon Toerek chats with Patricia Beitler, President at Velocitas and Abigail Sierra, Director of Content Strategy at Velocitas. Use the following links to subscribe in your favorite podcast player: Apple Podcasts Spotify Google Podcasts Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here....
1341: 3 Keys to Maximizing Your Email Channel in B2B w/ Melissa Sargeant 25.09.2020 17:02
In this episode we talk to Melissa Sargeant, CMO at Litmus. If you like this episode, you'll probably also love... ...links mentioned in this episode from Litmus Blog: Email marketing best practices to guide your strategy: Email Designers, Here’s Your Next Challenge: Apple’s Dark Mode The Ultimate Guide to Dark Mode for Email Marketers Are you getting every B2B Growth episode in your favorite podc...
#Books 17: Life After the Death of Sales and Marketing w/ Douglas Burdett & James Muir 25.09.2020 37:14
In this 17th episode of the #Books series, Douglas Burdett, Founder of ARTILLERY, and James Muir, author of "The Perfect Close", recap some of the key ideas from the marketing and sales books recently featured on The Marketing Book Podcast.
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