B2B Craftworks

Send us Fan Mail Thank you for your patience as we get back on track for Season 2 in October! Scan the new landing page:  www. B2BWritingInstitute.com Weigh in on the B2BWI Community in this short 4-question survey:  https://www.surveymonkey.com/r/W278K2L Support the show

Send us Fan Mail Selling is hard for naturally talented writers ⁠— we're usually just here for the art of it. But selling and writing have a lot more in common than you might think. This conversation with English-lit-major-turned-B2B-sales-person Christine Gomolka surprises us with sales skills writers already possess, once they can articulate it.   http://www.christinegomolka.com/ https://ww...

Send us Fan Mail Does it seem like Joel Klettke was born with a case study project map in his hand? In this episode of B2B Craftworks, you'll hear how Joel got started with case studies and his advice for aspiring case study writers.  Support the show

Send us Fan Mail Here's a brief introduction of what you can expect from the B2B Craftworks podcast in Season 2 as we explore how B2B writers found and claimed their power in marketing.  www. B2BWritingInstitute.com Support the show

Send us Fan Mail Eman Zabi talks about writing human  Support the show

Send us Fan Mail HR writer Liz Sheffield shares how she built a thriving B2B writing business out of her corporate HR experience at Starbucks.  www.lizsheffieldcopywriting.com www.b2bwritinginstitute.com Support the show

Send us Fan Mail Maggie Frank-Hsu talks about how writers can stand out in the sea of other writers, and the resistance that might come up as you start talking about your One Big Idea.  www.maggiefrankhsu.com www. B2BWritingInstitute.com Support the show

Send us Fan Mail Founder Sarah Greesonbach shares quick thoughts on two points of value -- and the secret source of confidence -- every B2B writer brings to the table.  www.b2bwritinginstitute.com Support the show

Send us Fan Mail Melissa Suzuno explains why it's so important to stay social, and how to build your network as a B2B writer.   www.melissasuzuno.com www.b2bwritinginstitute.com Support the show

Send us Fan Mail Quick thoughts on building relationships so good that B2B brands and clients send you presents.  www. B2BWritingInstitute.com Support the show

Send us Fan Mail Lee Price from LeePriceIdeas.com shares a six-step process for ghostwriting thought leadership content.  www. LeePriceIdeas.com www. B2BWritingInstitute.com Support the show

Send us Fan Mail In this quick solo chat, we discuss quick thoughts on how to move forward when you're feeling frozen.  Subscribe to the Friday Update at www. B2BWritingInstitute.com Support the show

Send us Fan Mail Hillary Weiss from Statement Piece Studio explains how B2B writers can take a “Brand Voice” off the style guide and onto the screen. www. B2BWritingInstitute.com https://hillaryweiss.com/ Support the show

Send us Fan Mail In this quick solo chat, we discuss quick thoughts on the connection between stress and money in B2B writing -- and how to grow one so you can grow the other.  Subscribe to the Friday Update at www. B2BWritingInstitute.com Support the show

Send us Fan Mail Michele Linn from Mantis Research walks B2B writers through a branded original research project, a survey-based white paper writing project for B2B marketing. Support the show

Send us Fan Mail The origin story of the B2B Writing Institute.  We look at three guiding principals of the institute: ACCESSIBILITY MULTI-TRACK WRITING CAREERS EDUCATION ...And we hear how these principals will play out in the first year of B2BWI.  We also learn more about the founder, Sarah Greesonbach, and the first B2B Craftworks guest, Michele Linn from Mantis Research.  b2bwritinginstitute.c...