B2B Craftworks

Send us Fan Mail Today I want to share a disgustingly nerdy way to think about sentence structure and meaning. Then I have some news about my office (!). And I launched something that people actually want, which was nice.  Here's the sentence we talk about:  "Marketers have the flexibility in data collection and the configuration of unique criteria needed to handle any situation that com...

Send us Fan Mail Join me for a little coffee and background sounds from Charleston, S. C. I have some really cool news about a huge health update (and improvement!), and a quick tip about creating better ideas for marketing in B2B.  You should be on this list:  https://b2bwritinginstitute.com/ B2B Writing Seminar:  https://b2bwritinginstitute.podia.com/b2b-writing-seminar B2B Moonshot Machine memb...

Send us Fan Mail This week I'm talking about the great job I did not over-working (lol). And something odd I noticed about my schedule (and how I fixed it). I'm high off the B2B Writing Seminar, and I'm excited for the month of October. Stay in touch by email https://b2bwritinginstitute.com/join-b2bwi/ Free webinar on writer's block and burnout https://b2bwritinginstitute.podia...

Send us Fan Mail Happy Friday! This is a marketing bro free zone. Also, clients aren't going to read your blogs. Don't write a blog to get clients — get clients to get clients. I also have been making myself go to watercolor class and improv class (and I'm glad I do!). This is.... the Friday update! More by email: https://b2bwritinginstitute.com/join-b2bwi/ The Seminar: https://b2bw...

Send us Fan Mail Let me share my life motto with you, some thoughts on how businesses work (and how they aren't as manipulative as we think), and alllllll the details about my glorious 2023 Hobonitchi Techo. Find out more about The B2B Writing Seminar: https://b2bwritinginstitute.podia.com/b2b-writing-seminar Stay in touch via email: https://b2bwritinginstitute.com/join-b2bwi/ Support the sho...

Send us Fan Mail Three things I go on and on about to help you write faster AND better. No gimmicks. It's painful, but it works. Get email: Sign up at B2BWI Read this instead of listening: See the email Check out the B2B Writing Seminar: B2B Writing Seminar Support the show

Send us Fan Mail Celebrating Labor Day by spending the morning as a mom and the afternoon as a CEO. Sharing a super weird thing I do to feel good more frequently, talking about THE HOUSE no one wants to go in, and suggesting we could feel better as we go slow. Thanks for listening. Become a member so we can study this stuff together: https://b2bwritinginstitute.podia.com/moonshot-machine Almost wr...

Send us Fan Mail A quick "hello!" after a week at the beach and a week of relatively calm work. Is the "emergency cycle" something we can save ourselves from by being LESS resilient? I dunno. But I'm curious. Thanks for listening. Check out the membership https://b2bwritinginstitute.podia.com/moonshot-machine Check out the seminar https://b2bwritinginstitute.podia.com/b2b-...

Send us Fan Mail Shared with permission, here's a piece straight from Jay Acunzo's brain to yours. I hope it inspires you to see the beauty in the so-called "mundane" work you may have on your docket for today! Read Jay's piece here:  https://jayacunzo.com/blog/nothing-is-boring-how-to-tell-gripping-stories-about-the-seemingly-mundane Subscribe to Jay's newsletter &qu...

Send us Fan Mail Hello! In this quick update, I'm talking about my goal for living a leisurely life, a recent webinar to help teachers leave the classroom, about how much time a given writing assignment should take, and my most amazing example of TRUE LEADERSHIP so far (!). Colossal art blog:  https://www.thisiscolossal.com/2022/07/pep-carrio-daily-visual-diary/ Subscribe by email:  https://b...

Send us Fan Mail Hey there! Let's talk about... My 4000 weeks update and an update on life without Twitter. Reflections on my "risky" 10 years self-employed. The new structure of B2BWI products. My advice for people who can't seem to make this freelance thing work for them. Links: See the new product structure! ( Link ) The B2BWI Training Catalog ( Google Doc ) Support the show

Send us Fan Mail Welcome to the Friday Update! This week I'm talking a little bit more about my life-changing takeaways from Oliver Burkeman's "4000 Weeks." This book has given me permission to go to pool parties, so that's something, right? Some practical ideas about how writing processes enable scale. And the fear new writers have that they might "over-promise and u...

Send us Fan Mail A special Q&A about growing a business while you grow a family. Warning: I'm a sarcastic mom. Check out the full webinar here:  https://b2bwritinginstitute.podia.com/freelancing-kids Support the show

Send us Fan Mail Here's a Friday Update about trying to sell a program without being shady, a glorious kid-free weekend, and taking off the Sarah sock.  Stay in touch by email:  https://b2bwritinginstitute.com/join-b2bwi/ Support the show

Send us Fan Mail Here's a Friday Update about being vulnerable before the problem fixed, the value of self-discovery, and a rubric for pricing freelance writing.  The freelance writing pricing rubric:  https://docs.google.com/document/d/1pmuugwlQcgzslc8hZQq5okNuKCm-Y95Y02AsaewYTTY/edit Writing process blog post on B2BWI:  https://b2bwritinginstitute.com/b2b-writing-process/ Stay in touch by e...

Send us Fan Mail Christine Gomolka from The Paid Copywriter Podcast was down for a podcast swap! Here's the interview she hosted where we talked about writing "qualifications" and mindset hacks for new writers. It's so good! Learn more about B2BWI: https://b2bwritinginstitute.com/ Learn more about The Paid Copywriter Podcast: https://www.paidcopywriter.com Support the show

Send us Fan Mail A Friday update talking about my weekend plans, landing page, and Jim's concerns that this whole thing sounds harder than it's supposed to be. Sign up to email me questions:  https://b2bwritinginstitute.com/join-b2bwi/ Support the show

Send us Fan Mail A Friday update talking about how I plan work and how it feels to have the pressure of earning an income with writing. Pretty cool! Sign up to get Ed Gandia's capacity planner here:  https://edgandia.lpages.co/capacity-planner-spreadsheet/ Sign up to email me questions:  https://b2bwritinginstitute.com/join-b2bwi/ Support the show

Send us Fan Mail B2B writing might seem like it's about businesses doing their thing, but it's really about connecting with a change people are trying to make in their work lives.  Kristen LaFrance is a community and podcasting pro and Mayor of DTC Twitter. In this episode of B2B Craftworks, Kristen shares her experience  connecting with business, marketing, and content. Learn more about...

Send us Fan Mail It's been a while, and here's an update! List growth from 500 to 2000, third round of the expert-led guided writing sessions, just feeling like I need less permission to rock the marketing world with the Institute. Maybe YOU need less permission to do what you want, too? Tell me what you love in podcasts:  hello at b2bwritinginstitute.com Subscribe and learn more: https:...

Send us Fan Mail B2B writing might seem like it's about pushing your services on potential clients, but it's really about delivering a solution to someone's problem right in their inbox. In this episode of B2B Craftworks,  Bree Weber shares her experience developing an original approach to ethical cold pitching. Learn more about Bree's ethical cold pitching program: coldpitchco...

Send us Fan Mail B2B writing might seem like it's about knowing what you're doing, but it's really about being curious and asking the right questions. In this episode, Emma Siemasko shares her zeal for diving into the deep end as a B2B writer.  Learn more about Emma's business and freelance coaching: https://storiesby.us/ Listen to Emma's new podcast "Freelance Writin...

Send us Fan Mail B2B writing might seem like it's about writing, but it's really about being in business for yourself. Here's how Chris Collins learned that lesson transitioning away from academia and into B2B SaaS copywriting.  Learn more about Chris's B2B SaaS copywriting company: https://christophercollins.co/ Learn more about B2BWI: https://www. B2BWritingInstitute.com Supp...

Send us Fan Mail B2B writing might seem like it's about filling quotas, but it's really about understanding people. The journey of Editor in Chief and CEO of Fenwick, Chris Gillespie.  Learn more about Chris's content team: https://www.fenwick.media/ Learn more about B2BWI: https://www. B2BWritingInstitute.com Support the show

Send us Fan Mail Choosing freelance or full-time B2B writing seems like it's all about you, the writer. But it's really about who and how you want to help.  https://www.jessebutts.com/ www.b2bwritinginstitute.com Support the show