Authentic Online Marketing with Ruthie Gray

Today's podcast is all about how to get real Instagram followers! This is installment three of four in our series about the four evergreen key components that don't change on Instagram. If you missed Episodes 1 and 2 of our series, you can go back to season 2, Episode 13, “Does Your Instagram Bio Attract or Repel Potential Clients?”, and then Episode 14, “Rate Your Instagram Content with These Pro...

Hey y'all and welcome to our podcast all about Instagram content strategy. We’re back to discuss part two of our November series all about the four components that make up a solid Instagram platform. These four things will not and have never changed. And we don't see them changing any time.  IG changes formats a lot! You don't know where things are, you go in there and ponder what is consistent. ...

Today's episode is all about the Instagram bio. We are getting ready to do a series of four episodes here in November. Every Monday, beginning the 8th, to the 15th, 22nd and 29th. They’re all about the four main components to an Instagram platform that never change. Now, we all know Instagram changes constantly at the speed of light. It is frustrating! We all get that. However, there are four main...

5 Instagram Updates For Your Small Business   Let’s talk Instagram Updates! Inside my authentic social marketing Membership, members get debriefed on the latest Instagram trends and what to do next.  We hold discussions on the latest trends as soon as they become relevant. Over the past month, we broke from podcast recording to guest-star on several podcasts, including the My Side of 50 Podcast wi...

Today’s episode covers how to choose email providers that will simplify your routine!   In this special series we've been bringing you all month long in September, we've discussed best practices for email list building. We started out with episode 8, 7 Link in bio apps for driving traffic , because if you're on Instagram, you need to be building an email list.   It doesn't matter where you are, if...

One of my favorite business tasks is writing newsletters! However, figuring out how to get your audience to actually OPEN said newsletters is a whole other animal. Read on to see how what seems a daunting task is actually more achievable than you might think!       Click below for show notes! https://ruthiegray.mom/ep-10-how-to-write-newsletters-they-actually-want-to-read/   You don't need more bl...

Have you ever wondered what it would take for you to begin writing effective newsletter opt-ins? Today's interview is with Sarah Geringer, an author, speaker, podcaster, artist and coach for Christian creatives. She has two solo podcasts: one called Finding Peace in God's Word , and one for adult children of divorce called Heart in a Drawer . Sarah is a wife and mother of three from Missouri.    S...

When you’re setting up your IG profile, you’ll notice a place for a link in bio. You can use this link for several options - your website, your podcast, your newsletter, etc. But, there’s only space for one link, so what do I do then? That’s what we’re covering today as my son & podcast audio engineer and daughter who is my personal virtual assistant join me. We’ve put our heads together and compi...

Welcome to Episode 7 of Authentic Online Marketing Season 2, discussing how you can build follower trust! Boy, are you in for a treat today. We have Christian author, speaker, and podcaster Sophie Hudson here. At the end of this episode, you'll have learned some simple yet powerful tips on connecting to your audience organically. Click below for show notes! https://ruthiegray.mom/ep-7-how-to-build...

Friends, let me give you some encouragement today: there are ways to get your content seen without just using Reels! I know the focus is all about Reels on Instagram and I've talked a lot about Reels. You have probable seen that I even have a Reels crash course that shows you shooting my Reels and behind the scenes! Of course, I believe you should use Reels. However, I have some encouragement for...

Today we're talking about idea generation for business growth with special guest Esther Littlefield! If you've ever wondered how you can gain ideas to grow your small business and enhance your relationship with your target audience, this is the episode for you. We will discuss just how to do that by pulling ideas from the resources already at your disposal in simple, bite-sized steps. While you're...

Welcome to episode 3 of Authentic Online Marketing, 3 Reasons why you should use Reels! Now, this training is not how to do Reels. It's just kind of getting you acclimated to why you might want to use them and what is behind that. Now many have been resistant to Reels, especially people in my Insider Membership. But, over time, they've realized the value. This is what Instagram is pushing. Instagr...

Welcome back to the second part of our two-part series of the Follower Growth podcast with my podcast coach, Wren Robbins! Wren also happens to be a client of mine and is in my Instagram Membership. She is sharing the last two steps for how to experience follower growth from 0 to 100 in 15 days. Be sure to check out her IG account, @wrenrobbinscoach! With all that said, the doors to my Intensive a...

Growing 100 followers in 15 days may seem like an unattainable feat, but today we’re going to talk about how to do just that. My guest is Wren Robbins, is a veteran podcaster of five years, a podcast coach, and she was given the honor of being on the top 50 Moms in Podcasting from Podcast Magazine in both 2020 and 2021. She has curated over 175 podcast episodes on her own podcast called “ Friends...

If you've grappled with how to pivot your online business, today's show is for you! How many times have you pivoted? I've done it a bunch. In fact, I just did it again. Not really pivoted my business per se, but renamed the podcast, just to give you a broader view of the inner workings and outer workings of Instagram. Click below for show notes https://ruthiegray.mom/how-to-pivot-your-online-busin...

Instagram Insider hacks pivots to Authentic Online Marketing!  Over the course of my first year in podcasting, I became increasingly aware of a disconnect between Instagram and the bigger picture of online marketing. As my coaching clients and membership community developed Instagram platforms, I quickly noticed a need for direction in additional marketing areas, such as what links to insert in bi...

Today, we're celebrating one year of the Instagram Insider Hacks podcast by revisiting our top 5 downloads of the year. Can you believe it?  To help me celebrate, I've invited my audio engineer and virtual assistant to join me today. We're going to review the top five downloads of the podcast as they surprise me one by one, because I don't know the results.  So, stay tuned to the end. We will wrap...

Welcome to episode 41, "5 Authentic moneymaking ideas that deliver results." For the last three episodes, we've been learning how to make money from the Instagram platform. I'm pleased to deliver this final episode today in the series based on actual case studies from my results and that of my clients and podcast guests. Click below for show notes https://ruthiegray.mom/authentic-money-making-idea...

Today we're discussing Using Kickstarter to Fund Your Project on Instagram. We're joined by my good friend, colleague, and member of my own Instagram Insider community, Christa Hutchins. Congratulations on your new podcast! It’s called “Just One Simple Thing” and it’s so great. It has short succinct gems of wisdom and practical tips! Every week, there’s an action step. So far, my favorite is episo...

Welcome to Part 2 of our series on Instagram monetization, Social selling: How your amazing content can explode growth (and sales!).  Today’s Instagram expert and special guest is Carrie Wilson, business owner and homesteader, at @thelittlepalletfarmhouse on Instagram.  Click below for show notes! https://ruthiegray.mom/social-selling-how-your-content/ Carrie Wilson, thelittlepalletfarmhouse Carri...

In this episode, I spoke with Suzy Goodwin on how to generate Instagram revenue by driving traffic to your website. Suzy is a 100 mile ultra marathoner, former Guinness World Record holder, triplet mom, and podcaster.  Her podcast, called "Run, Lift, Mom" provides quick bites of training advice and interviews with subject matter experts, and she is today’s Instagram Expert for our series on Instag...

Have you ever wondered how you can drive Instagram traffic to your podcast, blog, product, or website? You've come to the right place! In this episode of Instagram Insider hacks, we discuss just how you can do this by incorporating one of Instagram's most powerful and simple tools.  click below for show notes! https://ruthiegray.mom/ep-37-drive-instagram-traffic-with-stories/ If you're unfamiliar...

In this special episode, I interviewed several members of my Insider Intensive group about Instagram accountability! You’ll get to hear valuable insider information from these soon to be graduates. First, we hear from Melissa Smythe of Braver Boulder Living she and her husband share an account and run it.  https://ruthiegray.mom/ep-36-instagram-accountability/   It Starts With Community Melissa: A...

One thing I’ve learned in the past few years while growing my platform is that I want to reach followers -  authentic followers.  This translates into quality over quantity; letting go the vanity metrics. Click below for show notes! https://ruthiegray.mom/tips-to-reach-followers/ 12-Week Insider Intensive https://ruthiegray.mom/insider-intensive/ Authentic Instagram Engagement Facebook group   A Q...

Want to know how to really experience audience growth? Try following these 5 simple steps below! There are two kinds of community - colleagues and followers. You can't have a strong one without the other.  Click below for show notes! https://ruthiegray.mom/five-steps-to-audience-growth/   5 Steps to Audience Growth   * Nail down your avatar.  Get clear.  Hang out where they do.  Be YOUnique.     D...