Authentic Online Marketing with Ruthie Gray

Ever wonder what in the world to share in your stories? Honestly, stories have always come easy for me (but I’ve been posting them since their inception about 6 years ago). With all the changes on Instagram and focus largely on Reels, followers and clients wonder how to fit in stories and if they’re even worth it. In today’s clip from a mentorship, Zoom training member Suzanne Joffrion is asking h...

How do you structure enough time into your day to do what you want to do on Instagram? Because really, you could spend your entire day and more because it is your business, so how do you structure enough time into it? INTRO: Well, that’s a loaded question, right?!  So before we get into today’s topic, I want to let you know that everything I told Brenda in answer to her question is actually i...

Are you planning an Instagram break this summer? Last week’s part one “when to take an Instagram break” advice was based on what I and others have done successfully so listen in this week for how to come back to Instagram. After you take a break, it’s hard to get the wheels moving again, especially when the job seems insurmountable.  You can just hear it in Brenda’s voice, that she was alread...

Do you ever feel like you just need a break from Instagram? Summertime brings a different schedule, often vacations, and at the time of this taping we’re in June, 2022! So, you may be thinking – when do I take a break? Is that a bad idea? That’s a valid question! Another thing to consider is, maybe you’re, well, tired of it.  Like you’re just over it?  Usually this happens because we’re...

Ruthie: We’re celebrating two years in podcasting by reviewing our top 5 episodes. This special anniversary show features our top Five most downloaded episodes for 2021 to 2022. Join my family team and I, as we share key takeaways from each episode. We’re so excited to share this with you. We’ve done some research and we’re gonna do the rundown now of the top five most downloaded...

One of the best ways to grow on Instagram is to incorporate group Reels collaboration with Reels. We all know that Reels are the effective thing to use right now for growth and gaining more exposure. But when you collaborate, you get even more eyes because you’re sharing audiences. So a month or so ago, a few of us got together and did a Reel and several people had great questions about the...

Today’s episode is all about how to grow your biz with Alicia Byers! Alicia is a business coach who helps entrepreneurs create the right business plans and strategies to help them stay well-rested and avoid the hustle. She hosts  the well-rested entrepreneur podcast and regularly secures clients on Instagram without having the pressure of a huge following and without being on the app al...

Hey friends, what’s my Instagram engagement tip? Read on to find out! This week’s episode is an excerpt from one of our Insider Mentorship Zoom calls where one of our members asked for my number one Instagram engagement tip. I’m pulling back the curtain to let you in on what I’ve been doing because I know it will work for you IF you take the time! So this brief episode may surprise you, but...

5 Features for your women owned website. Welcome to our new website! We’re celebrating the official launch of AuthenticOnlineMarketing.com, and this is an invitation to join in!  If you are listening the week of May 9th, 2022, we want you to celebrate with us. All week long, we’ll have special activities going, so hop over to my Instagram at @authenticonlinemarketingpod and follow along to se...

Hey y’all, today’s all about upping your Pinterest search engine game. Welcome back!  Today my special guest is Sara Motes, a Pinterest strategist who helps service based businesses learn how to use Pinterest to get more email subs, website traffic, and dream clients. We are so happy you’re here, Sara, welcome to the show!  *This episode contains either affiliate links or links to...

Today’s episode is a quick win containing two ways you can repurpose stories to Reels! A lot of times, we create this image in our minds that Reels is too hard, or we just don’t have the right content. We all make excuses, but actually you have the tools right at your fingertips! To repurpose stories to Reels, listen in! Welcome back. In the last episode, “ How to overcome your fear of...

How to overcome your fear of Reels Do you ever get all in your head about posting and experience a little spark of fear? It ignites then it starts catching. Pretty soon, you are frozen and can’t do anything!  You can’t post, so you go back in your hole and decide “I’m not going to post today,” or “It’s not meant to be,” or “I’m too busy. I’ve got other thin...

Today we're speaking with Kim Stewart, host of the Book Marketing Mania podcast, all about podcast pitching for authors! The following reads as a genuine and lighthearted conversation between friends, and we hope you'll cozy up and join in! Click below for show notes! https://www.ruthiegray.mom/podcast-pitching/ Click below to take Kim's course, Podcast Pitching 101 for Authors! https://kimstewart...

Let’s talk Reels ideas. Last week’s episode featured ideas for using your brand personality to develop your voice with Reels, and also suggestions for how to get on and off the app without it taking up all your time.  This was taken from a Live I did earlier in the year, and we decided to take the second part of that live to share the Reels ideas Q&A we held afterwards and the suggestions I gave o...

As promised, today we're talking all about maximizing your social media strategy in 2022! We'll be furthering the conversation we began on episode 19, "7 Instagram trends to watch for in 2022." The episode was all about 2022 trends and predictions. We want to take that conversation a little bit further today and dive deeper into what you might need to hear or what you need to know to do with your...

4 Best ways to grow Instagram followers organically What you’re about to hear is a clip from my recent growth training Masterclass inside my Facebook group about how to grow Instagram followers organically.  This is solid advice based on what we’ve tested, what our clients and mentorship members are seeing, what I’m using, and what research is showing for 2022.  During the training, I shared 4 sol...

Hey y’all, welcome back to the show, this episode is all about Instagram collabs!  Last week’s episode on how to use a challenge to grow on Instagram received lots of feedback ad questions, and we’re so glad you’re asking!  In that episode, number 23, I mentioned forming a chat group as part of your challenge. People have been asking "how do you create a chat group?"  Luckily, I created a video fo...

We just wrapped up our Growth challenge over in our Authentic Instagram Engagement Facebook group. That challenge is one or two times a year and it’s always such a fun, positive experience. We work with a community of Christian female entrepreneurs, podcasters, authors, and bloggers seeking to grow their Instagram audience while making an impact for Christ.  Learn how to run your own Instagram cha...

Today I have Jamie Bailey with me of Expedition Marriage to talk about boosting platform growth. Jamie's a good friend and a former client as well as a member of my insider mentorship and also creator of some of the most fun Reels you'll ever see on Instagram.  Click below for show notes! https://www.ruthiegray.mom/platform-growth/ * Click to follow Jamie & Chris on IG! https://www.instagram.com/e...

Today's show is all about getting your ROI from Instagram. If you've ever read our show description, part of it is learning how to deliver your message effectively and receive engagement and investment on your instances. Today's special guest is client and mentorship member Erica Goode.   Because of the field she's in, she's all about getting that ROI on Instagram! And you're going to hear today h...

Hey y'all, and welcome back to the show with our episode on social media boundaries. I want to remind you that we are having a growth challenge soon, so get in my free Facebook group, Authentic Instagram Engagement and get on our email list. If you're listening in early January, this will be happening mid to late January.   I know you're going to benefit from this challenge and learn some things t...

Hey, y'all and welcome back to our podcast all about Instagram trends. It's now 2022, and we are going to share some social media predictions for you, specifically Instagram trends. So even though some of them are not directly on the Instagram app, they all are interrelated and you'll see why as we go along. First off, thanks for coming back to listen, and we hope you've had a great Christmas and...

Every once in a while you hear of an unexpected Christmas miracle. Two years back, I received mine. You see, 25 years ago, I made a snap decision I would later regret. Click below for show notes! https://www.ruthiegray.mom/unexpected-christmas/       A young wife with 2 kids and a baby, I was packing our house up for a job relocation back home. As is often the case, one accumulates tons of junk wh...

Today's episode is all about honing in on your posting strategy! We'll share 10 simple tricks to get you niched down, engaged, and driving traffic. If you run a small business and are stuck on how to market yourself, this is just the episode for you!     Click below for show notes! https://www.ruthiegray.mom/posting-strategy/   * Jamie Bailey of Expedition Marriage https://www.instagram.com/expedi...

Let’s talk audience clarity! So everyone knows how difficult it can be to get people off Instagram and on to your site, your podcast, blog website, or maybe an online shop. However, it's not impossible and I'm living proof of that. I want to talk to you a little bit about just that today because there are a few simple tips which may surprise you that you can start using right away to begin driving...