Authentic Online Marketing with Ruthie Gray

Today’s topic is How To Gain Organic Followers. One overlooked and undervalued Instagram tool for gaining organic followers is live video. Live video may scare you, and I get it! But the more you practice, the better you get, and live video establishes you as an authority in your area of expertise. Today’s short masterclass training tip shares how to get more people watching your lives, and...

Today’s masterclass is on how to grow followers and make sure they stick around! I’m sharing 7 ways to reach new followers who want and need your content. (You know – the authentic ones!) Now, here is an important truth.  In order to reach new followers you have to get out of your comfort zone. Resources Download your free Instagram™ growth kit here . Ep. 67: Top 5 Instagram Features For...

YouTube is the second largest search engine next to Google . Many of our listeners and followers are growing their own podcasts or Instagram platforms which largely involve video marketing. And I’m all about repurposing video content to grow an audience.  That’s why I’m excited to share my guest today Travis Albritton, host of the Honest Marketing Podcast . Travis has launched more than a doz...

Our guest today is Sara Motes. She’s been on the show before to talk about all things Pinterest. Listen here: https://authenticonlinemarketing.com/pinterest-search-engine/ Ruthie: We’re chatting about some 2023 Instagram trends to watch for. Things that you can practically use with your content this year. My special guest is Sara Motes and she’s going to talk us through some of t...

Today we’re sharing 10 superpower case studies who came straight from our trainings. Our recent podcast, episode 59 called 10 Tips to Discover Your Superpower sparked a lot of interest. I’ve had the privilege of helping others pinpoint their superpower by guiding them through either coaching or in my training communities. And finding your superpower involves not only experimenting, but...

Combining Instagram and email marketing in 5 smart ways. You may know that I started my business coaching clients on how to build a platform on Instagram and market to their ideal audience.  Over time, my business has shifted to include email marketing because I realized that often times Instagrammers forget that they don’t actually own the platform (it’s free) which means Instagram calls the...

Would you like to learn how to generate funds in the online world and shift into monetization? Many of us enter the blogging and writing arena with starry eyes, loving this new creative outlet, but then later on we realize that we actually have to pay for our newfound hobby!  Uh oh! (Newsflash: this happens to podcasters too). Website hosting, email providers, video software, marketing fees a...

What’s your superpower? Do you know?  In Ep. 51: 7 Tips to up-level your productivity , I shared how to tap into your superpower to know what tasks to offload so that you can be productive and stay busy doing what you do best. tap into your superpower for main tasks and offload tasks that either suck your brain or could be done by someone else. Your superpower is the thing only you can...

If there’s one thing I love doing in my business, it’s repurposing Instagram stories. And over the past 3 years I’ve made it my goal to work smart and not hard.  Once you hone your niche, message, and brand voice, this becomes easier!  Why?  Because over time you find you’ve created enough content to repurpose so you just need to be smart about how. We just wrapped up our 30-Day Sim...

5 Tips to boost email reader response. Do you ever wonder why your email subscribers don’t reply when you ask them to? Or maybe they’re not clicking your links It can be frustrating when you feel as if no one cares about your newsletter.  But, you can turn that around with just a few tweaks! You may know that I teach email marketing inside Authentic Online Marketing School, and students learn...

Today, we’re talking all about easy Instagram story ideas! But first, I have a question. Have you joined our 30-Day Simply Stories Challenge yet?  It’s been going on the month of October but you can still hop in!  Here’s what participants are saying… I’d love to use stories for community building, so this idea feels perfect. This feels RIGHT for what I’m feeling lately....

The fun thing and the not-so-fun thing about writing is it can be a lifelong journey to improve your writing skills. And the more you know, the more you realize you don’t know, but one of our passions that flourished writers is you gotta start! Like you, you don’t become better by waiting to become better. Your writing skills become better by writing. Then growing as you do it. So it&#...

Our 30 day Instagram story challenge has begun! Are you ready to simplify posting? Join us Monday, October 3, for our 30-Day Instagram story challenge. By doing stories for 30 days just a few things you will learn: How to create engaging (yea, even entertaining) stories  that represent your voice, intrigue followers to get to know you, and cultivate community. 5 Proven ways non-followers...

Pinned posts on Instagram – have you seen them?  Y’all, I LOVE them.  And there is a reason why you should use them.  On a recent Insider Mentorship group coaching call, the question was asked about Pinned Posts and the most effective way to utilize this new feature.   Now if you’re just hearing about Instagram Pinned Posts and don’t know what they are, it just means basic...

Ever wonder how to secure public speaking engagements as a beginner?  Or maybe you know you should speak, but you just can’t get over the fear of speaking.  We all have to start somewhere is not real helpful advice, even though it may be true. So today my special guest is someone who’s coached some of the most influential speakers of our time.   Mary Snyder is a speaker, speake...

Let’s discuss these 7 easy tips to up-level your productivity! As an online marketing coach, I get this question a lot – how can I spend time on Instagram AND email while writing my book, producing a podcast, or serving clients? I get it.  As an entrepreneur myself, life gets a little overwhelming a lot of time time! So I put together a list of 7 things I do that up-level my own product...

Do you have trouble (with time management) – deciding what to do first with your business?  If so, you’re not alone, as you’ll see in my conversation with my pal and podcast coach, Wren Robbins.  Wren is an award winning podcaster who has interviewed business owners, International Speakers, and New York Times Best Selling author.  She helps business owners (like myself) launch...

Ah, the perfect Instagram grid. It’s the age old question of Instagram: Is my grid pretty enough? How much time should I devote to that aspect? The rules have changed over time on Instagram, and I’m going to be frank with you today on where you should be spending your time.   Today’s show features a clip from a coaching session with my friend Erica Goode. She asks, How important is the p...

Let’s talk about how you can get followers on your email list. Welcome back y’all! I hope your summer is going well. We are wrapping up August and as you well know if you’ve been listening during this month, we have been covering newsletters, hot and heavy, but we wanna circle back to a question that I get asked a lot, and that is how do we get new followers on Instagram to come...

Let’s talk Instagram following! Have you watched someone go viral only to see your own Reels dive? Do you wish you could gain more traction but the growth seems painfully slow? I get it.  It’s tough gaining 5 followers but losing 10.  In episode 6 of season 1 way back in the summer of 2020, we did an episode called, “The most effective way to build your Instagram following.” I...

Welcome to episode 46, all about marketing transformations.   Community grows opportunity, y’all, and if you’ve been around here for any length of time I know you’ve heard me say that.  And with every live training I release, we work hard to foster networking opportunities.  So I wanted to share transformations our Authentic Online Marketing School graduates have experienced so you...

Let’s talk engaged readers! Recently I took a poll on Instagram asking what’s your biggest hang-up with email, and overwhelmingly the answer was what to write. Honestly, this is a struggle for most content creators because we have so much on our plates, and quite frankly, we tend to muddle the waters with our overthinking tendencies. *This episode contains either affiliate links or links to...

In our episode last week, we discussed what to create for your newsletter freebie and ideas that I started with years ago when first entering the scary world of email marketing. By the way I want to let you know it’s not nearly as scary as you think or as we blow it up in our minds.  So today I want to share something I suggest you do before creating your first newsletter opt in or possibly y...

Let’s talk about your newsletter freebie. Along the way in the online journey, in our quest for writing a book or building a podcast, a ministry or even just feeling out what in the world we’re trying to accomplish in the online world, somebody mentions email. You should start an email list yesterday, they say.  And you sit there thinking, how in the world do I do this?  Where do I...

Did you realize that knowing what to include in highlights are one of the best ways to feature your work?  Recently, I talked about this in my weekly newsletter, the IG Insider, and how to introduce yourself to your audience through highlights, and by the way if you’re not subscribed to my newsletter, you need to, because I always share targeted ways to reach your audience and stay on the pul...