Authentic Brand Builders Podcast

Hop on any social media platform today and within seconds you'll see someone sharing a story.   It's even greater on TikTok, which has become a hub for content creators, personal brands, and business owners (whether or not they publically talk about making money, trust me they are probably compensating somehow).   As we entered into the new year, more and more conversations were popping up on, "Ho...

One of the things that I love the most about   Roadmap to Freedom  is the amazing community of entrepreneurs it brings together.   It's such a pleasure to see them cheering each other on, passing along incredible tips, and helping to brainstorm the next steps in real time.   It's this type of support that makes Roadmap to Freedom an unforgettable experience.   Sprinkle in the best support around (...

In 2015, after the birth of my son, I decided I wanted to become an entrepreneur.   That next year of coming up with a business idea, building the pieces needed for launching, putting my brand out into the world, getting the confidence to market, and ultimately making my first sale was a whirlwind.   If you're reading this now my guess is you're experiencing something similar.   With all the confu...

I know 1:1 services can get a bad rap online.   There's this belief that it will take all of your time, it will be hard to sell, and it's not scalable. And, while some of that might be true for some people it's not something I've experienced in my entrepreneurial journey.   In fact, I've found that offering 1:1 services is a great way to create a steady stream of income and requires very little mo...

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As we head into the new year there is one thing I wish for you...consistency.   Whatever that consistency looks like for you in terms of your revenue, marketing, habits, etc... I just hope that you've got the motivation to show up for your goals throughout the year.   Because the thing about growing a business boils down to consistently following through on your intentions. If you want to build yo...

Entrepreneurship changed my life and the life of my family. Not just financially, but also on a deep emotional level.   It shifted who I am as a person, and the amount of growth experienced since starting my business has been phenomenal. Why is this? Because it's a lot of work!   Not always hard. Not always easy. Just work.   But it's through this work that you will experience incredible growth as...

I've been a mother and entrepreneur for the same amount of time. It was the birth of my son that triggered a desire to launch my business into the world.   I've always been building a business and caring for my son, so mompreneur has been a title I've carried for the last 7 years.   I've learned a lot during this time and discovered ways to show up for my son and family while building a successful...

Marketing is the one element in business that is always changing.   After we establish our brand foundation, our energy and attention goes toward brand awareness, lead generation, and signing client/ making the sale. These three tasks rely on a strong marketing strategy.   But, every single year it feels like there is a new focus on what we should be prioritizing within our marketing if we want to...

Marketing is the one element in business that is always changing.   After we establish our brand foundation, our energy and attention goes toward brand awareness, lead generation, and signing client/ making the sale. These three tasks rely on a strong marketing strategy.   But, every single year it feels like there is a new focus on what we should be prioritizing within our marketing if we want to...

Every year, around November or December, I give my website a little refresh.   Not a complete brand overhaul, or a new website, but just a little update. I find performing this website audit and making these updates before the beginning of the year gives me nice momentum heading into the new year.   Knowing that my website is a reflection of my current brand status, offers, messaging, and more alw...

Planning 6 months in advance in your business might feel a little intimidating.   It feels so far away! There's so much to do before then! Does it really matter if you're that far ahead?   From my experience, it makes a big difference in my productivity and business growth. When you have a game plan for the next 6 months it removes a lot of overwhelm, eliminates wasted time trying to think of what...

Do you struggle to stick with your new year goals?   Do you start the year with big ambitions, but lose momentum around February or March because you don't have an actionable plan in place?   Is the process of defining what to do and when overwhelming so you just say F it?   In the past, my planning journey has always teetered between two extreme levels. From writing my goals every single year on...

Lately I've noticed a trend. Entrepreneurs speaking out more and more about not having a plan for the new year. Business owners not sure of their next step.   And, I'm one of them.   When looking from the outside in, it can always feel like people have it all together. That somehow, because they're making progress, that they know exactly what to do and when. I've found this is not the case.   Ther...

Every year, around this time, I want to hibernate. No joke, my desire to go inward, celebrate the Holidays slowly with family, and take a break from creating new content, or creating anything new at all takes hold.   However, as a business owner I know it's important to not stop showing up, especially during a time when more and more people are online and spending their money during the Holiday se...

You've probably heard about building an email list before, but have you ever wondered what makes one successful?   Building an email list full of ideal customers is one of the best things you can do to scale your business. But, how do you build an email list from scratch?   There can feel like a lot of moving parts, so it's easy to ignore the process and just tell yourself that you'll grow your so...

The key to effective marketing is consistency. Whether you're trying to sell products online, offline, or through social media, you need to consistently promote yourself and your business.   If you're a small business owner or entrepreneur with no team, then hearing that consistency is king (ahem Queen) probably makes you want to throw your laptop.   I get it, I'm not the first person to remind yo...

On a recent live video, a member of my community asked me, "How do you switch on and off from work?"   My response: put on my pajamas, hair in a bun, and pour a glass of wine. I even recorded this funny reel to show it in action.   All jokedsaside though, there is a process I follow every morning and every evening to switch on and off from work. This process has helped me not only become more focu...

Life has a funny way of showing up when you're not ready for it.   As a business owner, this has the possibility of derailing your plans. What if I told you that this doesn't always have to be a bad thing?   I believe that if we reframe the way we look at "life getting in the way," and instead use it as an opportunity to focus on core parts of our business, we will find more harmony as entrepreneu...

This year marks 6 years since I left my 9 to 5 (full-time) job for the entrepreneurial dream.   Has it been easy? Absolutely not! Has it been worth it? You better believe it!   Every year, around the anniversary of my departure, I record an episode sharing my top lessons, and things I wish I would have known 6 years ago. Every year the tips are different (minus one), and I'm always amazed at what...

Is there anything that feels more complex than branding? Based on my experience as a Brand Coach, I can tell you this is where most entrepreneurs feel lost!   Questions like: Is your brand your content? Is your brand your aesthetic and design? Is your brand your website? Is your brand your message? How consistent does your brand REALLY need to be?   I've heard them all and more. Turns out it's all...

I've been a Brand Coach, and branding expert for six years now. I've worked with hundreds of entrepreneurs to help them build and launch their brands into the world. I've supported hundreds of entrepreneurs who are seeking a more aligned brand, but don't know where to start or what to change with their existing brand.   And, during that time, I've identified a few key branding mistakes that most e...

Brand storytelling changed my life.   Sounds like a bold claim doesn't it, but it's the truth.   When I started my business in 2016, I had zero idea of what I was doing. Although I felt confident in using online tools, like social media, I didn't know how to stand out, build a community, or get sales. As you can imagine, this is not a recipe for success.   For months, I tried to build my brand wit...

As a fellow entrepreneur and small business owner, I'm always looking for opportunities to manage my time wisely.   For me, it's about sustainable time management techniques. This means ways to simplify my workflow and focus, so I can do less more efficiently. In my mind, productivity isn't about doing as much as possible, it's about focusing on what is going to make the biggest impact on the grow...

SFV, or short-form video, is all the rage right now in marketing. Consumers want it, and platforms are rushing to meet that demand.   Think videos on TikTok, Instagram Reels, Pinterest Idea Pins, YouTube Shorts, and more. And as this type of content becomes more and more in demand, entrepreneurs and small business owners are trying to discover how they navigate creating this type of content and st...