Authentic Brand Builders Podcast

This past weekend, I had the pleasure of getting a brand photoshoot done, and every single time I have a session, it sparks a burst of inspiration that I absolutely love.  Brand photoshoots have been a consistent investment in my business for years, and the very first one changed the game for me.  Back in the early days of my business, I used whatever photos I had on hand and put them on my websit...

As an entrepreneur, building effective daily habits is crucial to achieve success and maintain a balanced life.  After just returning from 12 days in Europe, I'm getting back into my own routine, and excited to share five daily habits I've refined over the past year. In this episode, we'll delve into five daily habits that can significantly enhance your productivity, mindset, and overall well-bein...

Are you an aspiring entrepreneur wondering how to package your expertise and offer it online? In this podcast episode, we'll delve into various options to help you create your signature offering. Whether you're just starting out, looking to revamp your existing services, or aiming for consistent 3k months, this episode has got you covered. Crafting an offering that aligns with your skills, solves...

Are you an entrepreneur feeling stuck, like your efforts aren't yielding the desired results? Today, on the podcast, we'll explore key areas to reassess in order to pivot your way to a six-figure business.  Whether you're aiming for consistent 3K months or striving for a six-figure year, understanding where to focus your time and energy is crucial for growth. In this episode, we address the concer...

In today's online world, authenticity has become a buzzword, especially as it relates to branding and online marketing. Last week, on the podcast, we dove deep into the importance of showing up authentically online, and today, we're continuing the conversation by shifting our focus to another crucial aspect: "Being Seen Online." Showing up online brings up the topic of vulnerability – a word that,...

In a world dominated by trends and AI, the concept of authenticity seems to be fading away.  Entrepreneurs are constantly telling me they want to build authentic brands, yet they seek quick fixes and copy-and-paste templates that undermine the essence of true authenticity. This podcast will dive into the importance of authenticity in the online landscape and provide practical tips to help you disc...

As entrepreneurs and content creators, we often find ourselves juggling a lot of roles and responsibilities, both in our professional lives and personal lives. The demands can be overwhelming, making it challenging to maintain consistent energy and productivity.  In 2021, I discovered that my menstrual cycle was the key to unlocking a more harmonious and balanced approach to life and work. Since e...

Launching a business from scratch can seem like a daunting task, but with the right strategy, it's entirely possible to build your brand, establish your online presence, and kickstart your marketing efforts within just 90 days.  Inside Episode 92 of the Brandmerry Podcast,  I'll walk you through a comprehensive step-by-step process for launching your business successfully. Whether you're a beginne...

At Brandmerry, our belief in the power of storytelling drives our mission to empower entrepreneurs in owning and monetizing their stories through personal branding and advanced marketing strategies. In this episode of the Brandmerry Podcast, we delve into the behind-the-scenes of my recent Summer Break.  The transition from summer to fall is marked by a significant energetic shift, especially for...

The urge to get outside and away from the computer comes with the summer weather. So, how do you juggle enjoying your summer and content creation for your business?   Does the idea of being cooped up inside, glued to your laptop, crafting content, dampen your enthusiasm for the season?   Wouldn't it be amazing if you could bask in the summer sunshine, breathe in the fresh air, and still create com...

What if I told you there's a single tool that can skyrocket your online business, create a devoted community of fans, and boost your sales?   It's not magic, but it's pretty close. My friend, it is the incredible possibility of video content.   Video marketing has transformed the online space over the past few years and it's not slowing down. With short-form video content, live videos, and of cour...

Are you struggling to juggle the demands of marketing your business while trying to wear multiple hats as an entrepreneur? I understand the challenges and frustrations that come with marketing your business and the amount of time your currently dedicating to all the things.   Do any of these sound familiar? Feeling like there aren't enough hours in the day to effectively promote your brand and con...

Are you a local business owner struggling to attract new customers to your brick-and-mortar establishment?   You're local, and your clients come to you locally, but how do you use social media to get people in the door?   Do you feel like your social media efforts are going unnoticed? Maybe you're a hairstylist, acupuncturist, or photographer and want to see more results from your online efforts....

As an online entrepreneur, you know that having a website is crucial for reaching your target audience. However, what good is a website if no one can find it?   It's a big struggle for so many entrepreneurs who put so much time, energy, and money into building the "perfect" website only to discover that people can't find it.   If you're tired of the lack of organic traffic to your website, then to...

Are you an entrepreneur looking to boost your online visibility and drive more traffic to your website?   Have you ever wondered why some websites show up on the first page of Google, while others are buried deep in the search results?   Well, the answer lies in SEO or Search Engine Optimization. In this episode, of the Brandmerry Podcast, we'll dive into what SEO is, why it's essential, and why e...

Are you looking to better understand how your branding and marketing efforts work together to support new subscribers and leads?   When you're creating content do you often wonder how each piece fits together to support your dream clients in purchasing from your brand?   Do you want to learn more about the customer buying journey and how to effectively market to your audience at each stage?   In t...

Are you struggling to get your email marketing funnel to convert?   Do you feel like you're sending out emails into the void and not getting any engagement in return?   Don't worry - you're not alone. Aside from a clear strategy for your funnel which stems from the action you want them to take, there are some bonus tips that just make for good marketing.   Sometimes these little adjustments can ma...

Are you struggling to get your email list to produce an ROI? Are your subscribers not engaging with your emails like you would like? Are you not seeing the conversions you were hoping for?   If you answered yes to any of these questions, then this week's podcast episode is for you.   Building an email list is a crucial part of building your online community and attracting potential buyers, which w...

Do you struggle to get people to engage with your brand?   There is a lot of noise online, and although someone might be interested in what you have to say, are they engaged?   As an entrepreneur, you know that building a strong brand is crucial to the success of your business. I don't need to tell you that.   However, simply having a brand is not enough. You need to ensure that people are engagin...

As an entrepreneur, you know how crucial content is to your marketing strategy.   You may be posting regularly on social media and following all the trends, but are you seeing the results you want?   Are you struggling to attract leads and make sales despite your efforts?   If this sounds like you, then you're in the right place. In the latest episode of the Brandmerry Podcast, I share a more inte...

Burnout is a very real problem in entrepreneurship.   It's something that in the past wasn't as wildly talked about, but thanks to recent needs many entrepreneurs are speaking out about the pressures that come from building a business and marketing a brand. As of 2023, we're seeing an increase in entrepreneurs closing their businesses or taking time away.   This brings up a very valid concern for...

Coming up with content ideas for your brand is an essential piece of a great marketing strategy.   When you can easily generate content ideas, it makes it a heck of a lot easier to show up consistently online. Which you've probably realized is essential in sharing your brand with the world.   But, coming up with content ideas can feel daunting, not to mention it can be hard to determine what is go...

Most entrepreneurs will launch their signature product or service at least once a year. Even if you've set your business up with an evergreen sales model (i.e. selling on the backend of an email funnel , webinar, or making it available 24/7 on your website) having a live launch can always drive sales.   I typically launch 3-4 times a year, showcasing my various programs and giving community member...

As a solopreneur hiring team can be an exciting and scary time.   You've probably already heard the message that hiring a team member, specifically a Virtual Assistant (VA) is good for business.   But, if you're anything like me you're probably feeling a little lost with what to outsource that is going to create the biggest ROI for your business, especially if you're not currently paying yourself...

You can't really scroll social media without someone talking about ChatGPT!   ChatGPT, especially in the entrepreneur space, has been getting a lot of publicity as of late. Pair that with Microsoft's new release for their AI tool, and the Google BART release that was less than ideal, and it's clear AI is here to stay.   But, how exactly is AI being used by entrepreneurs? What are the benefits of u...