Authentic Brand Builders Podcast

Your plan is only as good as the habits that support it. You've set your goals, mapped your roadmap, now what? In this final episode, we're talking about the daily habits (personal + business) that turn your vision into reality. Because you don't rise to your goals, you fall to the level of your systems. In this episode, you'll learn: Why your habits matter more than your goals The identity-habit...

You shouldn't be planning Q4 in January when you'll be a completely different person by then. Most planning systems are rigid—map out your year, hit your numbers, no excuses. But that doesn't work when life throws curveballs. In this episode, you'll learn how to create monthly themes (not rigid goals) and recalibrate every 90 days so your plan evolves with you. In this episode, you'll learn: Why r...

"$100K" is just a number until you know what it's funding in your real life. Most entrepreneurs set revenue goals that sound impressive but feel meaningless. In this episode, you'll learn how to connect your business goals to your actual life priorities using the Good/Better/Best framework, so your goals finally feel motivating instead of arbitrary. In this episode, you'll learn: Why revenue goals...

Why do most goals fail by February? Because they're disconnected from who you're becoming. In this episode, we're flipping traditional goal setting on its head. Instead of starting with WHAT you want to achieve, we're starting with WHO you need to become. When your goals align with your identity, they stop feeling forced and start feeling inevitable. In this episode, you'll learn: Why traditional...

Traditional goal setting doesn't work for creative entrepreneurs, and it's not because you lack discipline. It's because the system is broken. Welcome to "Your Most Aligned Year," a 4-week planning series that will completely change how you approach business planning. Instead of rigid goals that break the moment life happens, you'll learn how to create a flexible planning system that evolves with...

It's the final episode of the season, and I'm pulling back the curtain on what's been shifting behind the scenes at Brandmerry. From simplifying my offers to leaning into more sustainable content (hello SEO and YouTube!), I'm sharing the real reasons behind these changes and what's coming next. If you've ever felt the pull to pivot or redefine your version of success—this episode is for you.

Welcome back, friend, to another episode of the Authentic Brand Builders Podcast! Today, we're diving into a topic that often gets overlooked in branding and marketing conversations: sales conversations. While branding, content creation, and marketing are crucial for getting your business seen and building an authentic brand, at some point, you also have to do the one thing many business owners re...

In this special episode, you're hearing directly from the voices of my clients, entrepreneurs who've gone through Roadmap to Freedom and experienced real transformation in their businesses. From clarity and confidence to consistent income and freedom, these stories are proof that sustainable success is possible. If you've been wondering what it's really like inside R2F, this is the episode for you...

Lately, I've been diving deep into the topics of content creation and marketing, releasing videos and podcast episodes about consistency, top-of-the-funnel strategies, and everything you need to market your business effectively. Why? Becaus, marketing your business can be incredibly frustrating.  But here's the truth: Marketing is essential. It's how your brand gets seen and ultimately, how your b...

Ever feel like you're churning out content day after day, but not seeing the results you want?  You're definitely not the only one! It's so easy to get caught up in the whirlwind of social media updates, algorithm changes, and the latest content trends.  But the real key to success isn't chasing the trends - it's about building a strong foundation for your brand. As my friend Jodie and I chatted a...

Your content is getting views. Your emails are getting opened. You're showing up consistently, just like all the marketing experts (including myself) tell you to… but your audience still isn't converting. If you've been wondering why your content isn't leading to more sales, the problem likely isn't the platform, the algorithm, or even the offer itself. It's your messaging. Messaging is the founda...

Let's talk about something that affects so many entrepreneurs… …staying consistent.  You know, that thing we all promise ourselves we'll do, right before we fall off the map and ghost our audience for two weeks (or let's be real, two months). Consistency is the backbone of business growth, but let's be honest, most entrepreneurs struggle with it. Not because they don't care, but because they're tr...

As entrepreneurs, we often reach a point where our brand just doesn't feel right anymore. Maybe you look at your website, your content, or your messaging, and it just doesn't reflect who you are today. It happens to the best of us, including me!  A few years ago, I found myself in this exact position. My brand no longer felt authentic to where I was in my life and business. In this episode, I'll w...

As someone who's been helping entrepreneurs build authentic brands for nearly a decade, the rise of AI has definitely caught my attention.  But here's the big question: Can AI really help you build your brand without sacrificing its authenticity? If you're wondering how AI fits into the mix of building a brand that truly represents you, your story, and your mission, today's post is for you. In tod...

In the fast-paced world of entrepreneurship, tracking data can often feel overwhelming. But when done right, it can free you from the uncertainty and guesswork that often accompany business decisions. You need to be tracking your data, but it's not as complex as you might think based on what other entrepreneurs are doing. We're all about authenticity here, and understanding your authentic metrics...

As entrepreneurs, we often face many challenges, and for me, one of the toughest was mastering copywriting.  I know it might surprise some of my clients, given how quickly I now whip up blog posts, emails, and other content, but copywriting was something I struggled with in the beginning. I'm sharing this because if you're a business owner who's feeling overwhelmed by writing your own copy, you're...

Ever wondered if affiliate marketing could work for you—even if you have a small (or even nonexistent) audience?  Or maybe you're exploring new ways to diversify your income in the ever-evolving world of entrepreneurship? In today's episode of the Authentic Brand Builders Podcast, I'm chatting with Whitney Bonds, who built a multi-six-figure business and grew a thriving YouTube channel with over 1...

In 2019, I read Atomic Habits by James Clear, which completely changed my life.  It forced me to have a hard look at my life and business goals and evaluate just how I was getting there with my daily actions. The next year in business I doubled my growth, the following year we grew another 20%, and the harmony that I experienced between my personal and professional life changed completely. I credi...

As we wrap up another year and get ready to step into the new year, I've been reflecting on what I would do if I were to start my business from scratch today.  Having been an entrepreneur for nine years, I've seen the ups, downs, and dramatic changes in the industry. There are things that have completely shifted and things that honestly have remained the same. Here are five approaches that I belie...

Every year, I share my marketing predictions for the year ahead. I've been doing this since 2018, and this year I'm thrilled to share a bit of a twist. I sat down with my friend Jodie Brown, to kick off a new series where you can essentially be a "fly on the wall," listening in as Jodie and I take a deep dive into the world of marketing today. And, today's episode is centered around predictions we...

As we gear up for a new year, it's time to start thinking about 2025. While I don't feel completely ready for a new year, I can't help but recognize that my brain is already thinking ahead. So, I asked myself, "If we were to sit down for coffee, and you were ready to scale your business in the new year to the 6-figure mark, what would I want you to know? If you are ready to scale your businesses t...

In this episode of The Authentic Brand Builders Podcast, I sit down with Kwadwo, a skilled Meta ads expert, to explore what it truly takes to create successful, authentic Facebook and Instagram ad campaigns.  Together, we take a deep dive into strategies to approach Facebook and Instagram ads with patience and authenticity, even in today's landscape where people are more skeptical than ever about...

In the online business and branding world, visibility is crucial.  It's not just about putting yourself out there online; it's about truly showing up as your authentic self, something I've found over the years can be incredibly difficult.  As someone who has been creating and publicly sharing content over the past eight years, I still struggle with a fear of visibility, and today, I want to talk a...

Perfectionism is a topic close to my heart and, as a recovering perfectionist myself, I know it's something many of you are navigating too. This two-part episode is inspired by a conversation with my dear friend Martina Fink—a specialist in self-care and helping perfectionists embrace change.  Perfectionism can be a tricky hurdle for many entrepreneurs. I've been open about my battles with it, a s...

In this episode of the Authentic Brand Builders Podcast, I'm chatting with Martina Fink on all things perfectionism and running a business. Together, we explore strategies to build a brand as a perfectionist. You'll uncover how to navigate external expectations, trust your intuition, and balance masculine and feminine energies to enhance personal well-being and business performance. With insights...