Authentic Brand Builders Podcast

Many people believe that consistency means showing up every single day without a break, but I don't see that as sustainable. In addition, content strategies must shift not only to the demands of the market but also to personal life demands as well. Over the past eight years of being a business owner, my content strategy has shifted numerous times. I've learned to value intentional breaks, which al...

I've been hosting live challenges for seven years, and with conversion rates averaging between 5% to 7%, and the average 1% to 3%, it's clear they are impactful.  I've honed a process that consistently drives results with my live challenge, and with everyone talking about webinars, I want to offer a different perspective.  Live challenges allow you to give massive value to your community during a...

If you think that you have to have a big team to run a successful online business, I'm glad you've found this post. I used to think the exact same thing, but my experience has taught me otherwise.  When I first started my business, like so many of you, I was a solopreneur. I didn't have the extra money to pay someone when I was trying to simply pay myself.  So, I dedicated most of my time to the b...

I get it, all the marketing strategies available online can be overwhelming, especially for entrepreneurs. But, let me be honest with you for a second - THEY ALL WORK! The idea that there is one magical approach that fits all is a myth. What works for you determines who you are as a person, your schedule, and what aligns with your brand. Every business, every brand, and every entrepreneur is uniqu...

Summer may not be officially over, but it sure feels like fall with all things pumpkin pie and spice. And with the transition to fall, comes a new season of the Authentic Brand Builders Podcast. If you're new here or unfamiliar with my approach to building and running a business, I'm all about sustainability. For the past few years, I've prioritized taking a summer break to dive deep into my busin...

As a business owner and entrepreneur, I frequently preach the benefits of taking time off. I truly believe that taking not only a week off every quarter, but also an extended period of time where you're working less can help you maintain a healthy work-life balance.  Over the past three years, I've prioritized taking the summer off of creating new content and have implemented four key habits that...

As an entrepreneur for over eight years, I have come to understand first-hand the challenges and also amazing successes that come with selling authentically online. When I first started my business, I remember feeling so ICK with myself when I would try to sell online. Something about it felt robotic, inauthentic, and insensitive. It wasn't out of intention it was simply because I hadn't made the...

As a firm believer in the power of authentic brand building, I've always been on the lookout for new perspectives and strategies to enhance my approach to social media. Although it's not my go-to marketing strategy, and I've had a bit of a love-hate relationship with it over the years, I recognize its potential in building your brand attraction and connection. Today on the podcast, I'm excited to...

After last week's episode, I had to expand a bit more on all things website optimization. I'm a big advocate, as you'll see in today's post, of having a Home Base for your brand (aka your website).  Your website is a powerful tool that allows you to control your narrative, support your audience as they move through the consumer buying journey, and drive conversions. It's a crucial component in sus...

As an entrepreneur deeply passionate about branding and marketing, I believe that getting your brand seen is a crucial aspect of running a successful business.  However, it always seems to be the hardest part for most entrepreneurs. Over the years, and working with hundreds of clients, I've come across four common mistakes that entrepreneurs often make with their marketing strategies, which impact...

As a Brand Strategist, I know that how you approach your marketing and content strategy is everything. Ultimately, you can have the most amazing brand, but if no one sees it then it's not doing you any good. Most strategists are teaching social media marketing as the core of marketing, but I want to share a different approach. An approach that has been serving my 6-figure business for years. An ap...

As an entrepreneur and content creator, I have always believed in the power of repurposing content to reach a wider audience and strengthen my brand presence online.  Recently, I found myself knee-deep in an Instagram Thread that discussed repurposing and after reading so many responses and opinions, I knew I needed to share my thoughts on this topic. I've been repurposing content for eight years....

Are you looking to work smarter, not harder, in your business? For me, it's a HECK YES! As a full-time business owner and home-school momma, I'm always looking for ways to speed up and streamline the work I need to do in my business. If there's a tool that can save me time, I'm here for it. As an Authentic Brand Builder, I know it's important to you to show up authentically both online and in your...

Marketing is always changing. And right now, you might be wondering how you're supposed to keep up with all the changes. I get it, it's a lot! I've been marketing online for over seven years, and I've discovered that the only constant is storytelling. My guess is you've heard about brand storytelling, but what about digital storytelling? In today's episode, I'm sharing a recent live video I did ab...

I've been obsessed with storytelling for almost 8 years. And, no matter if you're just beginning your journey with brand and digital storytelling, or you're more of a veteran, I promise today's episode (and blog post) is going to light a fire in you to share more stories online! I stand by my belief, that digital storytelling is one of the fastest ways to create community, build trust, increase co...

Today, on the Authentic Brand Builders podcast I want to talk to you about a topic that's near and dear to my heart: content creation.  As an entrepreneur and small business owner, creating content is not just important, it's essential. It's how we show up, tell people about our brand and our business, and connect with our audience.  I've been creating content online for almost eight years, consis...

Like you, I've had my reservations about using AI in my marketing. At first, I ignored it, but as interest spread, I was determined to find ways to utilize AI tools to streamline my process.  For the past year, I've been using AI to help me repurpose my content (this blog was created by taking a podcast transcription and condescending it using my favorite tool Descript), brainstorming, and condens...

This week, I'd like to take you behind the scenes of my recent brand refresh, which resulted in a brand new website and an updated podcast.  This episode is a continuation from last week where I talked about knowing when it's time for a brand refresh and signs that might indicate it's time you refreshed yours as well. Now, I'm sharing my process (the same process I use with clients) and some of my...

In today's rapidly evolving business landscape, staying relevant and maintaining a strong brand presence is essential.  As entrepreneurs, we often find ourselves questioning if it's time for a brand refresh.  In this week's episode, I'm sharing my own journey of refreshing my brand while providing some of the top reasons I was ready to update my brand. If you're a business owner considering a rebr...

Episode 105, celebrates the final episode of 2023, and I want to share with you that my year did not go according to plan.  I know it might not feel like a shocker to you, that not everyone's life goes exactly as planned, but I find it just isn't talked about a lot in the entrepreneur and small business world. It's been a year of growth, redefining success, and finding joy in the unexpected. Join...

I love this annual tradition that we have here on the podcast where I share my marketing and business predictions for the next year.  So today I want to share with you my 2024 marketing predictions so you can be ready as we approach another year in business. You're specifically getting 5 key trends to watch or adapt to your current marketing strategy, with an emphasis on customer connection. Insid...

In a recent podcast episode, I shared insights into a brand-new planning course designed exclusively for entrepreneurs.  Today, I want to give you a glimpse into my signature planning process, by walking you through the steps I use to plan each year in business. Not only will I provide you with a sneak peek into some essential questions, but I'll also guide you on how to implement this framework a...

I've always been a planner, perhaps too much so.  The rigidity of my plans used to make it challenging for me to adapt and change course when needed. As a recovering perfectionist, the idea of deviating from my perfectly crafted plans felt like a failure.  However, over the years I've discovered a more adaptable approach to planning which includes checking in with myself multiple times over the ye...

Are you already thinking about your business goals for the year ahead?  If so, you're not alone.  Planning is crucial for success, but it's equally important to avoid common mistakes that can affect your progress.  In this week's podcast episode, I'll share three key mistakes to avoid when planning for the new year. By steering clear of the same mistakes I've made in the past, you can create a mor...

In the world of business, we're all on a wild ride, and sometimes, it's the unexpected twists and turns that teach us the most.  It's been two years since I launched the Brandmerry Podcast, and to celebrate the 100th episode, I'm diving into five crucial lessons I've learned over the past two years that can make your entrepreneurial journey smoother.  These lessons are the kind that can truly help...