Sun Yi
Authentic As F*ck with Sun Yi
Want to build a personal brand without feeling fake as f*ck? Hosted by personal branding experts Sun Yi, Authentic As F*ck Podcast brings you behind the scenes of branding a personal brand. Tune in every Monday to get practical tips and inspiration to help build your personal brand that's authentic to YOU!
Be sure to visit the podcast's website and support the creator: sunyi.co
Where to listen?
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Episodes
Episode 30: Finding Balance, Storytelling Tips, And Meaning Of Freedom 13.01.2023 52:28
This is a super helpful conversation for people who have some business experience already. Many of us plateau in our business, lose passion, or our mojo. We talk about some nuanced topics that can help you bring your business and career to the next level. Chapters: 0:00 - Intro 0:51 - Jaishree's question 4:27 - We dig a little deeper into Jaishree´s question 10:19 - Jaishree's real struggle is sel...
Episode 29: Find Clarity In Your Story, Your Calling, And Your Passion 06.01.2023 1:04:18
This was an amazing episode! We dive deep into the thing EVERYONE struggles with: finding clarity, calling, and passion. Everyone says "clarity" but here you'll see a real life example of what clarity really looks like! 0:00 - Intro 0:29 - Karen's explains what she does 3:28 - How to connect what you do to a story 7:13 - What a common struggle of your customers? 10:18 - Telling a specific story wh...
Episode 28: Making Money Helping Others & Making Your Story Resonate 30.12.2022 55:36
In this episode we talk about 2 topics: how to best help others and serve the world while still being profitable & How to make my story to resonate with others. 0:00 - Intro 0:39 - Joni Introduction 1:08 - Deconstructing Joni's question 3:55 - Why there are opportunists in every generation 8:45 - A little more about Joni's products/services 11:46 - Setting up processes to separate money from p...
Episode 27: Two Questions: Money Worries & Losing Passion 23.12.2022 1:11:33
Today I give advice on how to build your way up to getting clients when you're starting out as a freelancer. Also I coach an experienced entrepreneur on how to reignite passion in an old business. 0:00 - Intro 0:37 - Ankit Introduction 0:54 - How do I get more clients? 2:41 - Most of your clients should come from referrals 10:30 - How referrals really work 13:56 - Proper way to do outreach 16:08 -...
Episode 26: Unspoken Approach To Getting Higher Paying Clients 16.12.2022 59:24
Today we're talking to 2 experienced business owners about how they can take their business to the next level. 0:00 - Intro 0:52 - Matt Introduction 3:25 - If you don't like managing people, you can't grow an agency 8:19 - Everything they DON'T tell you about niche 13:10 - How do you find YOUR niche 17:08 - Helena Introduction 19:21 - Helena's question: how to get higher paying clients 24:59 - Are...
Episode 25: New Hot Seat Format! 07.10.2022 50:08
Sorry I've been gone for awhile. I'm back and we're changing the format. I'll be helping real entrepreneurs solve real problems in live coaching sessions. 2:00 - Hamza: business course creator 9:30 - My response: why online courses don't work 22:30 - Wolf: e-commerce consultant 28:45 - My response: how to work with quality clients 36:30 - Ankit: brand designer 49:50 - My response: how to find your...
Episode 24: It's A Thin Line Between Judgment And Appreciation 10.08.2022 1:05:12
How we can learn to appreciate people that are different from us rather than judging them. 00:00 - Judging other parents 08:00 - Marriage contract and prenup 15:45 - Benefits of having a life partner 20:40 - How you manage your household matters 24:12 - Working with someone totally opposite of you 35:10 - The most under appreciated people 42:40 - Thin line between judgment & appreciation 58:42...
Episode 23: How Technology Affects Our Relationship With People 30.07.2022 56:14
This week, we talk about how technology affects how we build relationships and how that affects the younger generation. 0:00 - Healthcare is f'd up 9:03 - What projects Sun enjoys working on 12:25 - Dealing with people who's not at your level 18:50 - Young people don't know what they don't know 26:50 - Why remote work won't work 31:53 - Benefits of a team working in person 37:00 - Why it's harder...
Episode 22: Conversation Around Business, Leadership And Ego 22.07.2022 1:10:20
Sorry for the long break. Here's a really interesting episode where we dive into many different topics: 0:00 - How technology goes in a circle 9:45 - Changing directions in business 12:30 - Similarities between parenting and running a business 15:38 - Don't ignore small problems 18:40 - We should detach from expectations of others 22:28 - Balancing letting go with being motivated 29:45 - Most peop...
Episode 21: Why Corruption Happens And How It Will Lead To Web 3 24.06.2022 1:21:10
We talk about why every organization eventually becomes corrupt and how it's pushing people to switch to Web 3: 0:00 - Introduction 8:45 - Why Koreans have so much pride 13:25 - How America is changing 22:50 - Why Sun is leaving NYC 26:28 - Why capitalism still creates corruption 30:30 - How people become corrupt 40:15 - How the internet gives people power 49:05 - How corporations try to maintain...
Episode 20: Why America Is The Greatest Country 08.06.2022 1:28:35
Probably one of the most interesting conversations on this podcast. We go into all different topics including: 0:00 - Introduction 2:22 - The problem with technology growth 9:50 - Unintended consequences 12:36 - Why Sun remembers random facts 20:40 - Where are memories come from 22:08 - Believing in truth without evidence 24:42 - How we use work and exercise as an escape 34:45 - Why Sun thinks US...
Episode 19: Why We Ignore Our Strengths 01.06.2022 1:00:09
Why do we try to be someone else rather than owning our strength? It has something to do with ego. 0:00 - Introduction 0:48 - Creative vs orderly people 6:36 - Ideas don't mean shit 11:50 - How newbies expose themselves 17:04 - Delivery is more important than information 29:09 - Why we ignore our strengths 43:25 - Why would anyone listen to us? Website: https://sunyi.co/podcast/ Sun's Instagram: @...
Episode 18: How To Teach Yourself Something Difficult 25.05.2022 1:23:01
We talk all about learning and what prevents most people from learning something new. 0:00 - Introduction 0:30 - Why blind commitment works 13:25 - Modern technology makes you dumb 15:13 - People take Google for granted 25:52 - Reason why people can't learn something new 29:55 - How Elizabeth learned video editing 38:17 - Most people want to be told what to do 44:01 - Asking questions in public is...
Episode 17: There’s No Right or Wrong When Ego Disappears 18.05.2022 1:01:13
We're back after a loooong break and in this episode, we talk about: 0:00 - Introduction 0:38 - Is invasion of privacy overrated 6:31 - Do we have moral obligations 17:17 - Marketers target naive people 28:54 - Being present and intentional listening 39:01 - Handling ego in uncomfortable conversations 51:45 - Is there such thing as right or wrong Watch this episode on YouTube: https://youtu.be/YVR...
Episode 16: Hadar Shemesh: Amazing Tips From YouTuber & Course Creator 27.05.2021 1:13:50
Hadar is an accent coach, a course creator, and a YouTuber with over 440k subscribers. I'm feel so grateful to have met her because she's been giving me the advices on getting comfortable on video, speaking in public, and creating courses. Her authentic approach to making videos and creating community is so refreshing and inspiring. In this episode, Hadar teaches us all about being confident on vi...
Episode 15: Michael Brody-Waite: Letting Go of The Goal Is The Best Way to Achieve It 22.12.2020 1:09:10
In this episode, we talk about my fear of teaching online, how giving without expectations helped me in my career, surrendering outcomes, and why Gary Vee is sending mixed messages, and more! https://www.youtube.com/watch?v=e8t4Oj0rx3s FOLLOW US Michael's TED Talk: https://youtu.be/UUnRKf2CemA Michael's Website: http://michaelbrodywaite.com/ Watch it on Youtube: https://www.youtube.com/channel/UC5...
Episode 14: Michael Brody-Waite: Conversation Around Self-Awareness And Authenticity 08.12.2020 1:13:20
Michael is an Inc 500 CEO, TEDx speaker, and author of bestselling book, Great Leaders Live Like Drug Addicts. He is on a mission to teach people how to live mask-free and become authentic leaders. He'll be joining me every 2 weeks to talk about authenticity and many other topics. In this episode, we discuss the important role that self-awareness plays in our happiness, our values, and authenticit...
Episode 13: Danny Allen-Page: Conversation About Our Personal Development Journey 01.12.2020 1:05:04
Danny Allen-Page is an ex professional footballer turned marketer and entrepreneur. He tells us his story of how he went from career to career and why personal development has been a big part of his growth. In this episode we talk about: Our personal development journey and how it affects our relationship with people around us who's not on that journey Why key to succeeding in anything is in your...
Episode 12: Koe Yeet: How To Define Your “Niche” If You’re A Personal Brand 24.11.2020 1:06:10
Koe Yeet is a film and television actress, barrister-at-law, and a TEDx speaker. She works with various brands in Asia to promote their products on her social media. I wanted to have a chat with her to get her insights on personal branding as someone who lives a life in the public's eye. Koe Yeet tells us how becoming an actress and a lawyer was an accident, how we can be authentic without airing...
Episode 11: Licia Morelli: Behind The Scenes Of Writing Copy For Personal Brands 17.11.2020 57:37
Licia Morelli is a copywriter, best-selling author, and online marketing consultant who writes copy that makes you cash. She's a go-to copywriter for some of the industry's best-known product and service "personality brands." Through her 15+ years' experience in relationship selling and online marketing (as well as having been Kate Northrup's company President for 3 years), Licia writes what...
Episode 10: Dot Lung: How Not Overthinking Can Lead You To Big Opportunities In Life 09.11.2020 1:05:39
Dot has worked on Instagram launches and strategies for clients like Facebook, Wix, Motionographer, Digital Design Days, FITC, OFFF, Ladies Wine and Design Barcelona, Sonar+D, OCB and Nipple Magazine. She's spoken about social media marketing at various universities and events like OFFF Festival, Digital Design Days, Teach What You Know Summit. She also has a course on Domestika called Instagram S...
Episode 9: Answering Your Questions: Q&A Part 1 w/ Elizabeth Brody-Waite 20.10.2020 1:40:14
We're trying something new here. On this episode, Sun and Elizabeth answers all the questions sent in by our listeners. We cover topics like happiness, purpose, authenticity, niching down, among various other topics. Enjoy! FOLLOW US Watch it on Youtube: https://www.youtube.com/channel/UC52NhUquhOckeC5-Dmkmdlg Follow Sun on Instagram: https://instagram.com/sun.yi Follow Elizabeth on Instagram: htt...
Episode 8: How To Be Inspired By Others But Not Compare w/ Elizabeth Brody-Waite 13.10.2020 1:32:01
This is one of the best episodes we've had. Elizabeth and Sun dives deep into conversation around fears. They talk about the fears that make us compare ourselves to others, how it gets in the way of finding our passion, and why finding passion is BS to begin with. You guys are in for a treat with this one. FOLLOW US Watch it on Youtube: https://www.youtube.com/channel/UC52NhUquhOckeC5-Dmkmdlg Foll...
Episode 7: How To Build A Thriving Community w/ Leandra Antonutti 05.10.2020 1:27:08
Elizabeth takes a day off and special guest Leandra Antonutti joins us. Leandra is a yoga teacher, leadership coach, entrepreneur, and most importantly a community builder. She teaches us how to build a community by connecting with one person at a time, how to enroll people without feeling guilty, and the importance of accountability. Leandra's Website: https://www.leandraantonutti.com Leandra's I...
Episode 6: Building A Business Is Hard And It’s Not For Everyone w/ Elizabeth Brody-Waite 29.09.2020 1:31:45
Sun and Elizabeth discusses the hardships of building a business, importance of taking responsibility, and importance of community when trying to stay disciplined in achieving a goal. FOLLOW US Watch it on Youtube: https://www.youtube.com/channel/UC52NhUquhOckeC5-Dmkmdlg Follow Sun on Instagram: https://instagram.com/sun.yi Follow Elizabeth on Instagram: https://www.instagram.com/elizabethbrodywai...
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