Authentic As F*ck with Sun Yi

Today I talked to Bianca who wants to take her business to the next level. I show her an example of a "nearly" automated system that can continue to bring her new coaching clients without spending a lot of time so she can focus on building her business. Chapters 0:00 - Intro. 00:56 - Bianca´s introduction & what does she do. 02:31 - How does impatience affect business? 04:07 - What is not work...

Do you ever feel like your brain works differently than others? You might be neurodivergent. In today's episode, I had a deep conversation with Rée on neurodiversity, autism, and ADHD. We discuss what it's like to be "different" and how it affects our education. 0:00 - Intro 01:05 - Rée´s introduction & what does she do 01:48 - Rée´s story 10:29 - Conversation about ADHA & autism. 44:31 -...

Sabreen is an instructor therapist and a writer. In this episode, we talked all about writing, the purpose of writing, and how to share your writing with the world through social media. We also talk about getting over the fear of putting yourself out there as well as handling criticism. Chapters: 0:00 - Intro. 00:46 - Sabreen´s introduction & what does she do. 02:25 - Struggling to take that f...

Rachel is lawyer with a private practice who also runs a wellness brand & community called ah.mi. We talked about how she started the community and how she can turn this side hustle into a thriving business. Chapters: 0:00 - Intro. 00:32 - Rachel´s introduction & what does she do. 10:00 - What does it mean to resonate with a story? 15:07 - Rachel´s target audience. 16:35 - What should Rach...

Tabitha is an English teacher for non-native speakers. We talk about various ways to scale her business and the difference between 1-on-1 teaching, online courses, and corporate training. Chapters: 0:00 - Intro 00:39 - Tabitha's introduction 01:39 - Price increase & target audience 14:09 - Building relationship is essential to business success 15:21 - Why is brand building important? 17:08 - W...

If you're thinking about creating an online course or start a membership community from scratch, this episode is for you. Mitzi is a former literature professor who is trying to build her own online course. I coached her on what would be the best way to get started. 0:00 - Intro. 00:39 - Mitzi's introduction. 02:08 - Mitzi's podcast. 03:06 - How covid affected Mitzi. 04:30 - Why did Mitzi stop tea...

Many coaches out there have hard time explaining exactly what they do and how they're different from other coaches. In this episode I work with Rebecca Bromberg, who coaches other therapists and coaches on their business, to find exactly how she can market herself and sell her services. Chapters: 0:00 - Intro. 00:44 - Rebecca´s introduction. 02:47 - What does Rebecca do? 09:46 - Why being specific...

Today's episode is a little different. George shares his life story and we chatted about life in general, our life philosophy, happiness, stoicism, etc. Chapters: 0:00 - Intro. 00:46 - George´s introduction. 01:16 - The reason why George is in Night Owl Nation. 02:27 - George´s story about his life. 27:17 - Is George really want to be an architect? 33:32 - George doesn´t want to start his own firm...

In this coaching session, I help Stephanie define what her brand is using her "story". It's a great example of how to build a brand and product that is 100% authentically YOU! Chapters: 0:00 - Intro. 00:51 - What does Stephanie do? 03:45 - Expectations for engagement. 05:30 - How Stephanie started her community. 10:19 - Understanding why people do or do not engage. 13:20 - How does Stephanie´s com...

In this conversation we dive deep into the nuances of imposter syndrome. It includes topics like self-doubt, victim mentality, and fear of "success". Chapters: 0:00 - Intro. 00:39 - What does Marwa do? 01:43 - Why is connecting the dots important? 04:49 - What is the difference between being a victim and being victimized? 08:07 - Marwa victimizes herself. 09:03 - What does stop playing the victim...

In this week's episode, I spoke with A. B. who is a filmmaker, YouTuber, and podcaster. We talked about the life of a creative and tips on freelancing. Chapters: 0:00 - Intro. 00:41 - A.B Wright's introduction. 03:46 - Sun's story about being a filmmaker. 05:31 - Sun's thought about filmmaking. 06:56 - A.B Wright's struggles. 08:21 - What is A.B Wright's challenge? 10:25 - The value of blogs. 11:4...

Shirshir is a content creator who is getting started and he's "documenting" rather than "creating". He asked some great questions around content creation. Chapters: 0:00 - Intro. 00:41 - Shishir's introduction. 01:48 - What does Shishir do? 03:02 - Edited vs unedited videos? 08:23 - Sun's advice to Shishir about focus on the content. 11:21 - How does Shishir make content. 14:49 - Don't act like an...

Sorry I forgot to record the video on this episode, so we only have audio 😢 It was a great episode. Our guest Tess was struggling to juggle multiple passions she has and I gave her some advice on what she should do. 0:00 - Intro. 00:36 - What does Tess do? 01:17 - Tess's thought about graffiti and art galleries. 03:50 - True art vs selling out 06:44 - Tess's goal. 07:33 - Sun's opinion on selling...

This was probably the most insightful podcast episode we've done so far. We talked about everything from career, passion, life, spirituality, parenting, and of course money. Chapters: 0:00 - Introduction 02:01 - Monica's day job 05:04 - Monica's side hustle 10:47 - Monica's personality type 13:31 - Introverts vs extroverts 14:33 - Shiny object syndrome 15:22 - Best predictor of success 16:41 - Mul...

Trying something different in this episode. When I first got started in copywriting, I learned everything from this blog called Kopywriting Kourse by Neville Medhora. I got to meet him and we had a 2 hour conversation about copywriting. Chapters: 0:00 - Intro 00:15 - Short form content on social media 03:18 - Sun's thought about conversion rate 04:40 - How Neville started and learn copywriting 06:...

If you're struggling to put into words exactly what you do, this is a great episode for you. Chapters: 0:00 - Intro. 00:31 - Franco's introduction. 02:10 - Franco's question: how to sell my value 04:23 - Don't call yourself something people aren't looking for 07:45 - Digging deeper into Franco's business 12:07 - What are people asking you for? 15:25 - What are Franco's clients struggling with? 20:...

This was a super interesting episode. We got into more philosophical conversation rather than the usual entrepreneurship conversation. Chapters: 0:00 - Intro. 00:46 - Joe's introduction. 02:21 - Is authenticity also for corporate brands? 11:09 - When being authentic offends others 19:00 - Am I being authentic or just an asshole 21:58 - Languages evolve 23:40 - Only "you" know if you're being authe...

Wolf works 9-5 and want to start a side hustle. In this episode, we talk about how to turn your passion into a side hustle. Chapters: 0:00 - Intro 01:13 - Today's guest: Wolf 03:32 - How to sell strategic consulting service 09:31 - Why specialists make more money than generalist 13:12 - How to sell specialized service 16:46 - Wolf's REAL passion project 21:29 - Sun's content idea for Wolf 24:17 -...

0:00 - Intro 01:03 - Rob's Introduction 02:01 - Rob question: what's holding me back? 08:11 - Everyone has to live their own life 11:33 - Sun is not out searching for meaning 13:10 - Why you shouldn't try to "define" your brand 17:17 - What if your job is to define client's brand? 21:20 - Why your brand message will NEVER be clear 22:58 - Why you'll never be satisfied with your brand message 26:25...

In this episode, we go in depth with examples on why trying to make money doing what you love will make you miserable in the long run and how to do it the right way. 0:00 - Intro. 0:33 - Lucie's Introduction. 05:01 - Lucie's passion in teaching young people 10:58 - Struggling between helping people and creating income. 13:14 - The best way to help people. 16:31 - What happens when you combine mone...

In this episode we talk about why you should not set long term goals and how to take the next best step. We also discuss ways to do what you love to do without going broke. 0:00 - Intro 0:42 - Steven's background 05:21 - 2 phases of life coaching 09:46 - Steven is at a crossroads 13:54 - Why you shouldn't pick one road 18:29 - B2B vs B2C personal brands 22:19 - Don't set long term goals 29:33 - De...

Part 1: Tips on effective teaching. Part 2: Example of self-discovery through storytelling (25:07) 0:00 - Intro 0:36 - Helal's intro and story 05:05 - How long should your course be? 09:51 - Dealing with different types of clients 12:45 - Separate "teaching" from "practicing" 13:44 - Don't anticipate future problems 17:16 - Creating an environment for students to learn 22:58 - Sun's reminder on hi...

This episode turns into a life coaching sessions on 2 topics: 1. Passion vs financial security 2. Vulnerability and authenticity This is what usually happens when we practice storytelling in our small groups too. You learn so much about yourself through storytelling. Chapters: 0:00 - Intro 0:46 - Sofia's Introduction 1:28 - Sofia's Story 5:19 - Finding the lesson of the story 11:33 - How to upleve...

Key to great brand storytelling is finding the lesson of the story that your audience also needs to learn. In order to do this, you have to ask yourself 3 questions: 1. Who is this story for? 2. What is the lesson of the story? 3. What myth/belief does it break? To see this in action, watch the full episode as I walk through 2 entrepreneurs and help them find the right lesson for their audience. C...

Today we dive deep into stories from 2 entrepreneurs and figure out the real lesson of the story and how to best tell the story. Chapters: 0:00 - Intro 0:48 - Ruta´s Introduction 1:18 - Ruta's story 3:39 - Digging into the story for more information 13:57 - How we got to the right answer/lesson 15:29 - Sun's version of Ruta's story 17:44 - How can we apply this on our own stories? 20:58 - How shou...