Sun Yi

Authentic As F*ck with Sun Yi

Business EN ↓ 130 episodes

Want to build a personal brand without feeling fake as f*ck? Hosted by personal branding experts Sun Yi, Authentic As F*ck Podcast brings you behind the scenes of branding a personal brand. Tune in every Monday to get practical tips and inspiration to help build your personal brand that's authentic to YOU!

Be sure to visit the podcast's website and support the creator: sunyi.co

Author

Sun Yi

Category

Business

Podcast website

sunyi.co

Latest episode

Jan 30, 2025

Where to listen?

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Episodes

Episode 80: Can You Be A People Pleaser And A Narcissist At The Same Time? 12.01.2024

Join Night Owl Nation https://sunyi.co/night-owl-nation , a global community of entrepreneurs and creators who practice storytelling together. Chapters: 00:00:00 - The Role of Therapy in Business 00:06:25 - Selling Pain and Victimhood 00:13:08 - The "Man Haters" Wing 00:19:53 - Taking Responsibility for Words and Emotions 00:26:32 - Responsibility for Other People's Feelings 00:33:23 - Different T...

Episode 79: At The Highest Level, Every Job Is About Psychology 05.01.2024

Join Night Owl Nation https://sunyi.co/night-owl-nation, a global community of entrepreneurs and creators who practice storytelling together. Chapters: 00:00:00 - The Power of Stories in Shaping Our Lives 00:09:01 - The Dangers of Overconfidence 00:19:18 - Discovering a passion for various activities 00:29:13 - The Balance Between Being Present and Focused in Therapy 00:38:53 - Beginning the Journ...

Episode 78: How Your Stories Define Who You Are Today 28.12.2023

👉 What's myth/truth sandwich? Watch this TEDx talk: https://youtu.be/yeMyFxpbNrE 0:00 - Intro. 0:16 - Jelena discusses her meeting with her supervisor and the challenges of being self-employed in the counseling field. 15:22 - The speaker encounters a mysterious Christmas tree in a dark place and feels hesitant to approach it. 30:19 - Differences between men and women and personal preferences, and...

Episode 77: Why Being Selfless Is A Selfish Act 22.12.2023

👉 What's myth/truth sandwich? Watch this TEDx talk: https://youtu.be/yeMyFxpbNrE 0:00 - Intro. 0:20 - The importance of giving and receiving compliments. 8:39 - The concept of natural selection and the survival of kind genes over unkind genes. 17:26 - Discussion about the importance of kindness in the success of a dentist. 24:44 - The video discusses whether individuals can be more kind and if th...

Episode 76: Discipline vs Accountability, Good vs Smart Content, Theory vs Practice 15.12.2023

👉 What's myth/truth sandwich? Watch this TEDx talk: https://youtu.be/yeMyFxpbNrE 0:00 - Intro. 0:16 - The issue of people not believing in advice and the reluctance to post on social media. 6:42 - Setting a specific date or time for tasks or events creates pressure and increases the likelihood of them actually happening. 11:44 - The video discusses the need for accountability even for activities...

Episode 75: How To Turn A Side Hustle Into A Full Time Business 08.12.2023

👉 What's myth/truth sandwich? Watch this TEDx talk: https://youtu.be/yeMyFxpbNrE 0:00 - The podcast features a discussion on freelancing and entrepreneurship with Yelena and her boyfriend Marco. 6:00 - Discussion about language barriers in a work setting. 11:23 - The speaker reflects on their initial doubts and fears about starting a new session or project, but gains confidence through experience...

Episode 74: 90% of My Ideas Come From The Process of Writing 01.12.2023

👉 What's myth/truth sandwich? Watch this TEDx talk: https://youtu.be/yeMyFxpbNrE Follow me: Website: http://sunyi.co/ Instagram: https://instagram.com/sun.yi TikTok https://tiktok.com/@_sun.yi Twitter https://twitter.com/_sun_yi LinkedIn https://www.linkedin.com/in/sunyi-nightowls/ Follow Jelena: Instagram: https://www.instagram.com/jelena.spremo/

Episode 73: If You Have Time To Watch This, You Have Time To Make Content 24.11.2023

Follow me: Website: http://sunyi.co/ Instagram: https://instagram.com/sun.yi TikTok https://tiktok.com/@_sun.yi Twitter https://twitter.com/_sun_yi LinkedIn https://www.linkedin.com/in/sunyi-nightowls/ Follow Jelena: Instagram: https://www.instagram.com/jelena.spremo/

Episode 70: My Process Of Storytelling Through Reflecting & Critical Thinking 22.11.2023

👉 What's myth/truth sandwich? Watch this TEDx talk: https://youtu.be/yeMyFxpbNrE 0:00 - Intro. 04:50 - Self-care. 14:30 - Reflect on lessons already learned instead of constantly seeking new ones. 28:50 - Sun & Jelena discusses the belief that one should change themselves to please others, using the example of speeding up when honked at from behind. 42:05 - Building relationships often happen...

Epidose 71: Ideas For Creating An Instagram Carousel 22.11.2023

👉 What's myth/truth sandwich? Watch this TEDx talk: https://youtu.be/yeMyFxpbNrE 0:00 - Intro. 00:22 - The podcast discusses ideas for creating a carousel. 9:48 - Sun & Jelena talk about their opinions and how they may differ from the general public's views. 18:15 - Meeting successful and famous people gave the speaker confidence to strive for success and speak up. 27:08 - Criticizes a person...

Episode 72: You Can't Force Yourself To Believe Something You Don't Believe. 22.11.2023

👉 What's myth/truth sandwich? Watch this TEDx talk: https://youtu.be/yeMyFxpbNrE 0:00 - Intro. 00:40 - The topic of affirmations and their role in self-acceptance and the Law of Attraction. 13:49 - Being kind to yourself means focusing on your positive qualities and not dwelling on negative aspects. 25:50 - Accepting yourself is not about how you look, it's about realizing your worth. 38:32 - Wom...

Episode 69: Behind The Scenes Of Me Making An Instagram Carousel 03.11.2023

👉 What's myth/truth sandwich? Watch this TEDx talk: https://youtu.be/yeMyFxpbNrE Carousel creation & explanation 0:00 - Intro. 00:25 - Why good people suffer the most?. 01:28:00 - This is why setting boundaries is hard. 02:47:02 - Outro. Follow me: Website: http://sunyi.co/ Instagram: https://instagram.com/sun.yi TikTok https://tiktok.com/@_sun.yi Twitter https://twitter.com/_sun_yi LinkedIn...

Episode 68: Trying To Impress Is Not Impressive. 20.10.2023

👉 Join Night Owl Nation to access the full conversation: http://nightowlnation.com/ 👉 What's myth/truth sandwich? Watch this TEDx talk: https://youtu.be/yeMyFxpbNrE Chapters: 0:00 - Intro. 00:22 - Giving unsolicited advice 26:24 - Lesson: Trying to impress It's not impressive. 48:26 - Continue watching the full episode 68. Follow me: Website: http://sunyi.co/ Instagram: https://instagram.com/sun...

Episode 67: Most People Don't Believe What They Say They Believe 14.10.2023

👉 Join Night Owl Nation to access the full conversation: http://nightowlnation.com/ 👉 What's myth/truth sandwich? Watch this TEDx talk: https://youtu.be/yeMyFxpbNrE Chapters: 0:00 - Intro. 00:38 - Jelena´s story about advice. 12:21 - Starting point: Unsolicited advice. 33:03 - The Who & the What to create Myth/Truth Sandwich. 53:27 - Most people don´t believe what they say they believe. 01:0...

Episode 66: The Importance Of Small Talk 06.10.2023

👉 Join Night Owl Nation to access the full conversation: http://nightowlnation.com/ 👉 What's myth/truth sandwich? Watch this TEDx talk: https://youtu.be/yeMyFxpbNrE Chapters: 0:00 - Intro. 01:01 - Jelena´s story. 08:52 - Jelena´s "AHA moment". 10:07 - In order for it to be a lesson it has to somehow apply to your life. 18:40 - How can small talk be an important part of building relationships?. 4...

Episode 65: Privileged People Are Ignorant About Their Privilege 29.09.2023

👉 Join Night Owl Nation to access the full conversation: http://nightowlnation.com/ 👉 What's myth/truth sandwich? Watch this TEDx talk: https://youtu.be/yeMyFxpbNrE Chapters: 0:00 - Intro. 01:38 - Importance of "I never thought of it that way moment" to create Myth/Truth Sandwich. 17:46 - White savior complex it´s harmful. 25:19 - The truth about affirmative action. 38:55 - Lesson: With privileg...

Episode 64: Debunking A Myth About Healing From Trauma 22.09.2023

👉 Join Night Owl Nation to access the full conversation: http://nightowlnation.com/ 👉 What's myth/truth sandwich? Watch this TEDx talk: https://youtu.be/yeMyFxpbNrE Chapters: 0:00 - Intro. 00:34 - People teaching lessons that they haven´t even experienced yet. 05:00 - Practices to have perfect examples. 08:45 - Jelena´s story. 12:05 - Jelena´s story lesson. 14:21 - Understanding Jelena´s feeling...

Episode 63: Debunking The Myth That It's Okay To Show Your Emotions 15.09.2023

👉 Join Night Owl Nation to access the full conversation: http://nightowlnation.com/ 👉 What's myth/truth sandwich? Watch this TEDx talk: https://youtu.be/yeMyFxpbNrE Chapters: 0:00 - Intro. 01:16 - Myth: most people think It´s okay to have feelings 04:42 - 2 different lessons from the same myth 13:39 - Story of Jelena being emotional 19:56 - I never thought of it that way moment 32:46 - Myth/Trut...

Episode 62: You Can't Teach Lessons You Haven't Learned Yourself Yet 09.09.2023

👉 Join Night Owl Nation to access the full conversation: http://nightowlnation.com/ Starting from this episode, we will be having discussions on lessons that Jelena (my new co-host) learned and figure out a way to turn it into a myth/truth sandwich content. 👉 What's myth/truth sandwich? Watch this TEDx talk: https://youtu.be/yeMyFxpbNrE Chapters: 0:00 - Intro 00:14 - New format for this podcast...

Episode 61: Not Everyone Is Meant To Be An Entrepreneur 01.09.2023

In this episode, I spoke with Muoki who is a social media marketer for real estate agents. We find Muoki's strength and how he should utilize it for success. 0:00 - Intro. 00:51 - Muoki´s introduction & what does he do. 03:56 - Reasons people struggle with content creation. 09:54 - Digital marketing for real estate agents. 19:02 - Brokerage marketing. 24:23 - Understanding what Muoki does. 33:...

Episode 60: Episode All About Sun Yi And His Work 25.08.2023

This episode is a little different. This time, I was the guest and I got asked questions all about me, my agency, and Night Owl Nation. Chapters: 0:00 - Intro. 00:43 - Katerina´s introduction. 01:49 - What´s really bothering Sun? 09:22 - Sun´s worst conflict. 30:06 - Entrepreneurs & market. 36:33 - Digital platforms. 44:48 - Training programs. 52:33 - Being motivated by your ego. 59:59 - Tribe...

Episode 59: Learning, Teaching, Critical Thinking, and Meta Skills 18.08.2023

In this episode, I had a really deep conversation with Natalia who is an English teacher and we dive deep into everything about learning and teaching. 0:00 - Intro. 00:38 - Natalia´s introduction. 02:01 - What is the importance of having goal in learning? 06:42 - What is the real meaning of critical thinking? 11:38 - Deep conversation about how people "LEARN" meta skills. 01:49:14 - Outro. Follow...

Episode 58: Tips For Beginner Content Writers & Copywriters 11.08.2023

Sunita is a new content writer who is also trying to get into copywriting. In this episode I guide her as she ventures into this new career. 0:00 - Intro. 00:43 - Sunita´s introduction. 01:51 - Why is personal branding important? 04:22 - How to get clients as a freelancer? 07:05 - Why Sunita need to make a name for herself as a content writer. 10:23 - What are the best practices in content writing...

Episode 57: How To Package And Sell Your Services 04.08.2023

Sri runs an agency that helps brands make video content. In this episode, we talk about how she can structure her service and what she can do to attract more and better clients. 0:00 - Intro. 00:52 - Sri´s introduction & what does she do. 11:19 - How to identify your business niche? 20:00 - Sri´s types of clients. 24:48 - What does Sri´s agency do? 31:14 - Packages offered by Sri´s agency. 56:...

Episode 56: Tips For Entrepreneurs Overwhelmed By Doing Too Many Things 28.07.2023

Ana is trying to get 4 different brands off the ground and is overwhelmed. I adviser her on how she can simplify her business by combining the 4 different brands into one by utilizing personal branding. 0:00 - Intro. 00:45 - Ana´s intro, background & what does she do. 09:32 - Ana´s revenue. 12:07 - Analysis of Ana´s Podcasts. 15:34 - Sun´s advice to Ana about personal brand. 21:14 - The new mo...

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