Sun Yi

Authentic As F*ck with Sun Yi

Business EN ↓ 130 episodes

Want to build a personal brand without feeling fake as f*ck? Hosted by personal branding experts Sun Yi, Authentic As F*ck Podcast brings you behind the scenes of branding a personal brand. Tune in every Monday to get practical tips and inspiration to help build your personal brand that's authentic to YOU!

Be sure to visit the podcast's website and support the creator: sunyi.co

Author

Sun Yi

Episodes

Episode 5: All About Publicity in Personal Branding w/ Elizabeth Brody-Waite 21.09.2020 1:31:27

Elizabeth tells us about her experience around working with a PR firm during Michael's book launch, what are the pros and cons of hiring a PR firm, and how you should work with them. We also discuss the importance of getting on podcasts and what's really important when building a personal brand. (and it's not what you think) SHOW NOTES What's a photographer or videographer's real job [9:25] How mo...

Episode 4: In-depth Conversation Around Learning & Teaching w/ Michael Brody-Waite 07.09.2020 1:19:55

Elizabeth's husband and founder of the Mask-Free Program, Michael Brody-Waite joins Sun for a in-depth conversation around authenticity. They discuss what are the different stages of authenticity, what causes us to be inauthentic and practical ways to overcome it. Michael's TED Talk: https://youtu.be/UUnRKf2CemA Michael's Website: http://michaelbrodywaite.com/ Create Your Action Card: https://www....

Episode 3: Why We Wear A Mask & How To Practice Authenticity w/ Michael Brody-Waite 31.08.2020 1:17:41

Episode 2: We Act Fake Because We Want To Fit In A Tribe w/ Elizabeth Brody-Waite 23.08.2020 1:22:31

On this episode, Sun and Elizabeth talks about our need to belong to a tribe and fear of getting rejected from one. They discuss why we are fake when commenting on Instagram, the rise of popularity in communities and "tribes", whether being authentic means we have to act the same everywhere, and how to stop judging others. SHOW NOTES Building a personal brand is like building a church [2:50] Disag...

Episode 1: Behind The Scenes Of Building A Personal Brand w/ Elizabeth Brody-Waite 17.08.2020 1:26:46

On the 1st episode of Authentic As F*ck Podcast, Sun and Elizabeth discusses how they started working together on Elizabeth's husband Michael Brody-Waite's personal brand. They discuss mistakes they've made in building a personal brand, importance of authenticity and confidence, taking risk and embracing change, and much more. SHOW NOTES About the podcast. [0:20] How Sun and Elizabeth met [1:05] C...