Aussie Online Growing on Shopify

Aussie eCommerce Mum is now Aussie Online Growing on Shopify! Do you feel stuck with what to say on your emails? And do you even think sending emails is worth your time? This episode is for you! I am sharing my Top 10 email subject lines and revenue of all time and some funny and unlikely conclusions from this email audit. 🚀 Are You a Small Online eCommerce Brand or Service-Based Business? 🚀 Whe...

Hey! We’re getting set up for the year - I love doing my planning and strategy thinking at the start of a new year. Today I am sharing some of the specific tools and metrics I will be tracking this year and – more importantly – why keeping at least some high-level data is so important. Are you a product business, maybe a handmade or importing business, I do both! If you’re just starting out, I thi...

I had a huge inventory issue in September 2022 in the lead-up to Christmas that really threw me off my game! This episode is the post-mortem looking back now Christmas is finished, and my learnings and revenue stats. Are you a product business, maybe a handmade or importing business, I do both! If you’re just starting out, I think you’ll find my experiences helpful as you carve out your own path....

Here is a little pricing pep-talk! 10 reasons I have for you to consider in deciding if and when and why to raise your prices. Are you a product business, maybe a handmade or importing business, I do both! If you’re just starting out, I think you’ll find my experiences helpful as you carve out your own path. I am spending my own cash advertising on Facebook and Instagram to grow my two Shopify sto...

Are you a fan of the dropshipping model or not? I probably see more positives as a business model in starting out, than negatives. It is probably more common than you think it is too! Listen in for my experiences with dropshipping and how it has changed in the last couple of years. 🚀 Are You a Small Online eCommerce Brand or Service-Based Business? 🚀 Whether you're just starting out or alrea...

Making decisions about our business need to become second-nature, and we should learn to be comfortable in being decisive, to avoid procrastination or anxiety. There are really not many decisions in life, and even less in business, that can not be un-done; so just make them and evaluate your learnings afterwards for your next steps forward. Are you a product business, maybe a handmade or importing...

Check out this episode if you feel like you are tired of spinning all the plates in your life! Planning and Time Management gives me freedom and there is not this impending doom of things I have forgotten about or worried have slipped through the cracks. Today I will share with you my Top 3 principles that I attribute to my peace of mind in running my business.... and life! Just three because prod...

Are you worried about the economic outlook for 2023 with talk of cost of living increase, and decline in consumer confidence? I have been for sure. This episode is a chat about how I’m feeling and maybe you feel the same, and some encouragement to help our mindset and our grit to stick it out and see our businesses grow! Are you a product business, maybe a handmade or importing business, I do both...

Do you advertise on Facebook and Instagram? If I told you your business would benefit from just a $5 per day budget and strategy – would you believe me? Let me share my specific strategy and campaign setup to grow the traffic you get to your Shopify store – with a purpose! This is not a boosting Facebook post strategy; this is my advice from over 2 years and tens of thousands of dollars advertisin...

I'm Rachel from Aussie Online: Growing on Shopify. I started two Shopify product-based businesses in 2020 and side-hustled around my day-job and family for 2 years. In 2023 I went all-in, full time, focused on my businesses, becoming profitable for the first time in early 2023.   If you’re new to the online business world, I think you’ll find my experiences helpful as you carve out your own pa...

Time to set some strategy for 2023 in your eCommerce Shopify store! What priorities and focus areas in your business are you looking to commit to next year? If you love to plan like me, or maybe you hate it – there is freedom in the opportunity of taking control of the hours in your day that you have actual control over, ie with your job etc. We are all the Business Boss of our eCommerce stores, s...

Shopify and Google Analytics: I made a big mistake recently and wanted to share it with you all, perhaps you’ll feel encouraged that you are truly not alone on this business-growing journey. Making mistakes is essential – and your attitude to mistakes and learning from them is the cornerstone of entrepreneurship. Are you a product business, maybe a handmade or importing business, I do both! If you...

How many times do our potential customers really need to hear from us, to ensure we have built the trust factor needed to expect a sale? They probably need to hear from us - and have many more touch-points, than we actually think they do, before we can reasonably expect them to make a purchase. But once they do... you'll find they return again and again far more easily. In this episode I share som...

Putting in the time and effort into increasing your AOV is so worth it! You can increase your revenue in a sustainable way, and get ahead of your competitors, from your existing customers. I increased my AOV by 27% simply by increasing my Free Shipping threshold; you can too. Here is what happened and what I learned. Do you know a Mum starting out in eCommerce, or perhaps they are a handmade busin...

The world of paid traffic has changed significantly in the two years that I have been paying for Facebook and Instagram Ads through Meta. Join me on this follow-up episode where I share specific tips and experiences from my advertising, maybe you'll find some useful things to try on the platform, or the courage to give it a try for yourself, or you may find some of my experiences simply a confirma...

The world of paid traffic has changed significantly in the two years that I have been paying for Facebook and Instagram Ads through Meta. Many of us who utilise these platforms to get reach, visibility and customers had been frustrated with the performance and cost... and many of us jumped ship in 2021 with the Apple Privacy stuff. Listen in to what I think the issues are, but also why I continue...

Trying to find trusted resources in the eCommerce world is a bit of a nightmare! I wanted to give a shout-out and share some of my favourite ones that I have binged in 2 years; I hope you find some of them beneficial too. The Roadmap to $50K on Shopify: https://open.spotify.com/show/4DNgyZR7QxTaeeqNgk2p0F?si=ece6f7969e214a27 Mums with Hustle Podcast https://open.spotify.com/show/30xI339FSaXm2IGioe...

Not all tasks in our business are created equal. Often we set ourselves up to fail instead of succeeding simply because of our unspoken expectation that we have put on that particular task we are doing right now! Let's manage our expectations and set ourselves up to win! Do you know a Mum starting out in eCommerce, or perhaps they are a handmade business and really are overwhelmed at how to begin...

Email is amazing because it is scalable! You can put the same amount of effort, like literally identical 15min into one email, and the outcome can vary completely depending on the size and quality of your list – so it takes you the Business Owner no more time to make $300 than it does for $100. That’s what I love! Don't listen to people who say 'Email marketing is dead!' or 'No one buys from an em...

There is a difference between RISK and RECKLESS in business decisions and growth. Starting a craft-niche eCommerce business from scratch is scary, and if you are in the start-up phase of eCommerce growth you probably feel scared a lot too! It doesn't help when people say ‘Oh that sounds risky?’ or ‘That is a terrible idea?’ The idea of risk in a business is very subjective, in fact, sometimes I do...

When we are so consumed in the day-to-day building of our eCommerce business, it can be hard to remember to stop and celebrate the learnings and the wins - and not just the revenue ones. Sometimes we need to pat ourselves on the back! Do you know a Mum starting out in eCommerce, or perhaps they are a handmade business and really are overwhelmed at how to begin turning their hobby into a business?...

Today is an exercise in thinking about your business as a golf course. Yesterday I went through this process for myself in trying to decide where to direct my limited time/energy, in my small window. I hope you find it helpful too! Let's shut out the noise and distraction from our endless to-do lists, whether you have already started an eCommerce store, thinking about it, or have been building you...

This impromptu episode has come about because I am thinking of financial goals for 2023, and what will be valuable to spend money on as a Business Expense. What do you regret having spent on your business or things you are so thrilled that you did? If you are a Business Mum or a Start-Up business you are probably similar to me and money is flying out the door - so take this opportunity to critical...

As my podcast description says, I want to share some real-time, real-world business challenges and wins with other Business Mums! This episode is an inventory challenge – a real issue happening right now – that is going to cost me a lot of money all through the Christmas selling season like Black Friday and Cyber Monday 2022. Today I up-leveled my entrepreneurial mindset and am now grateful for th...

I have always loved crafting! And if you are listening, perhaps you love crafting or handmade products too, or are thinking it may be something you would like to start. I’d like to share with you, my love for papercrafts and bullet journaling, and the various life-changing benefits of crafting that I see and experience. Do you know someone who is either starting out in eCommerce, or perhaps they a...