Aussie Online Growing on Shopify

What is Brand Advertising? Why ROI shouldn't be part of your evaluation process in every ad campaign... there are different ads for different purposes in your business. Are you a product business, if you’re just starting out, I think you’ll find my experiences helpful as you carve out your own path in eCommerce. Sometimes we feel less alone when sharing the up and downs of building a business...

When did you last clean up your email list? I have three reasons why it is so important! So stop wasting your money or compromising all your amazing efforts creating and emailing great content, and clean your lists! Are you a product business, if you’re just starting out, I think you’ll find my experiences helpful as you carve out your own path in eCommerce. Sometimes we feel less alone when shari...

What do you, or your friends, think a “Marketer” is? Many of the things we think a great marketer is – are simply roles that a marketer fulfils. In fact, I believe a great marketer is first and foremost a strategic thinker. Are you a product business, if you’re just starting out, I think you’ll find my experiences helpful as you carve out your own path in eCommerce. Sometimes we feel less alone wh...

Do your customers love your emails? Have you tried running this report in Klaviyo to see what buttons your customers click on in the emails you send them? Check out what I found in my two businesses and what I think it teaches all of us about eCommerce and running a growing product based business. Are you a product business, if you’re just starting out, I think you’ll find my experiences helpful a...

Why is knowing your CAC important? I just calculated mine... a little belatedly after nearly 3 years in eCommerce. What is yours? Are you a product business, if you’re just starting out, I think you’ll find my experiences helpful as you carve out your own path in eCommerce. Sometimes we feel less alone when sharing the up and downs of building a business with someone else! Everything I share on th...

An episode of encouragement to back yourself, stop procrastinating on that thing that you know you need to address. Are you a product business, if you’re just starting out, I think you’ll find my experiences helpful as you carve out your own path in eCommerce. Sometimes we feel less alone when sharing the up and downs of building a business with someone else! Everything I share on the podcast is m...

What business terms and cliche's do you hear lots and love or hate? I have a few to share with you - tell me what you think about these! Are you a product business, if you’re just starting out, I think you’ll find my experiences helpful as you carve out your own path in eCommerce. Sometimes we feel less alone when sharing the up and downs of building a business with someone else! Everything I...

Is your to-do list neverending... and it can be hard to see the point of all those things? There are some tasks in our business that can just be done the once; not all tasks are created equal. Are you a product business, if you’re just starting out, I think you’ll find my experiences helpful as you carve out your own path in eCommerce. Sometimes we feel less alone when sharing the up and downs of...

Succeeding in business may just be about staying in the race… keep moving forward. Because if we stop learning and moving and growing, we’re likely to go backwards. Here are 5 tips to moving forward today in your eCommerce journey. Are you a product business, if you’re just starting out, I think you’ll find my experiences helpful as you carve out your own path in eCommerce. Sometimes we feel less...

I have spent hundred of hours, and tens of thousands of dollars, on Meta advertising my two Shopify eCommerce stores over 3 years. This is what I have found working and getting results on the platform for 2023. 🚀 Are You a Small Online eCommerce Brand or Service-Based Business? 🚀 Whether you're just starting out or already established, balancing family, a career, and a business can be challe...

When was the last break you took from your business? Have you ever and how did you do it? I am sharing today my thoughts about what is most important when taking a holiday or break from our all-consuming eCommerce stores.   Are you a product business, maybe a handmade or importing business, I do both! If you’re just starting out, I think you’ll find my experiences helpful as you carve out your own...

What type of shipping to offer in your eCommerce store? Here are some options and why I choose NOT to offer free shipping for my 2 Shopify stores to Aussie customers. Are you a product business, maybe a handmade or importing business, I do both! If you’re just starting out, I think you’ll find my experiences helpful as you carve out your own path. I am spending my own cash advertising on Facebook...

Here are 7 ways I add value to my customers and my products without having to put my product range on SALE! All of these ideas add value to both you as a brand, and your customers receive more for their money – it’s a win-win! Are you a product business, if you’re just starting out, I think you’ll find my experiences helpful as you carve out your own path in eCommerce. Sometimes we feel less alone...

I am struggling with two specific things in my business today – are you having some struggles? Listen in and let my struggles encourage you in your business that you are NOT alone, and that we are the captain of our own ships – the business needs us to face problems and not procrastinate about problem-solving a solution. Are you a product business, if you’re just starting out, I think you’ll find...

Are you overwhelmed by social media and the constant need to feed-the-machine that is organic social? If you are, and you want to feel more in control - or to understand why organic social is so important to your eCommerce store - listen in! 🚀 Are You a Small Online eCommerce Brand or Service-Based Business? 🚀 Whether you're just starting out or already established, balancing family, a caree...

Join me today as a check-in with some questions to ask yourself as the business owner: Where is your business at? Are you a product business, if you’re just starting out, I think you’ll find my experiences helpful as you carve out your own path in eCommerce. Sometimes we feel less alone when sharing the up and downs of building a business with someone else! Everything I share on the podcast is my...

People who say giveaways don’t work in eCommerce probably don’t do them, or they don’t do them properly! I achieved a conversion rate on my Giveaway list of entrants of 14.5% so far for 2023! Let me show you what I did and how I achieved these results by running a giveaway on my Shopify website and Traffic Facebook & Instagram Ads. 🚀 Are You a Small Online eCommerce Brand or Service-Based Bus...

Do you offer an upsell to your customers? Here is a DIY way you can do it without paying for an expensive Shopify App! My upsell has generated over $250 in revenue in the past 30 days for me, it was something I set up nearly 2 years ago and haven’t had to work much on it since, it works in the background for me – without paying heaps for an Shopify App. Are you a product business, maybe a handmade...

If you are starting out in eCommerce, or have been running a business for a while... but do not a) collect email addresses, or b) have an email send-strategy to track your revenue - you are missing out! Email - alone - contributed 25% of my total revenue for the whole of 2022! So, join me to learn more! Are you a product business, maybe a handmade or importing business, I do both! If you’re just s...

If you are starting out in eCommerce, or even a set before officially starting out, this episode is for you! I am sharing some tips and learnings from my 2 years in eCommerce that are things to consider and think about before starting your eCommerce journey, or to think about if you are pretty new to the eCommerce world. I hope you find it encouraging for you! 🚀 Are You a Small Online eCommerce B...

Do you do any sort of LIVE Events for your eCommerce store? Guess what - I bet your competition is probably not doing it - what an awesome way to stand out! I have done 5 weekly Facebook LIVE videos so far and got at least 1 sale from each. This is totally worth it for me and I'm keen to see how it grows my business this year. Check out this podcast to hear all about it and maybe be encouraged to...

Our brand is everything as a small business owner! We are just a tiny speck in the universe of business worldwide. So here are some ideas on getting your brand out there – and increasing your brand visibility with some ideas for branding and advertising. Are you a product business, maybe a handmade or importing business, I do both! If you’re just starting out, I think you’ll find my experiences he...

Have you used ChatGPT yet? Or other ai tools like Jasper? Here is my recent experience with Jasper.ai and an amazing unexpected result the ai tool gave me within hours of re-working all my website product pages! Are you a product business, maybe a handmade or importing business, I do both! If you’re just starting out, I think you’ll find my experiences helpful as you carve out your own path. I am...

How to get sales is a common question and struggle for eCommerce businesses – me too! This episode is my experience with 2 years of online sales and how I have built my small business so far. Spoiler alert – it is not any magic overnight success, but some key focus areas that I have decided and validated for myself in how they work together and support each other! I hope my experience encourages y...

Before too much of 2023 gets away from us – spend an hour answering these 10 questions for yourself and your business to check-in with where you landed at the end of 2022, and the direction you want to head for 2023. Are you a product business, maybe a handmade or importing business, I do both! If you’re just starting out, I think you’ll find my experiences helpful as you carve out your own path....