Aussie Online Growing on Shopify

If you are starting out in eCommerce, and maybe wondering if organic social media is even still worth it in this day and age... I want to tell you that it is! Perhaps you have long since closed that chapter of your business life and journey - I want to encourage you that your organic social media efforts may be doing better than you think - but you need to measure the right stats and keep your exp...

🌟 If you are starting out in eCommerce, this episode is part of a beginner series to help you with all the steps in starting our a brand new online business in Australia! I am starting another eCommerce business this year, and wanted to take you along with each key decision I make. Today I am sharing some of the types of online business models ie Dropshipping, Self-Fulfilled, Print on Demand… the...

🔒 What is the perceived value of your giveaways, discounts, or free shipping to your customers? There can often be a disconnect between what we invest in something special for our customers, and our customers’ point of view. I share four real life examples of where this has happened to me recently. 🚀 Are You a Small Online eCommerce Brand or Service-Based Business? 🚀 Whether you're just sta...

I am a firm believer in NOT growing just organically for your ecommerce store. Meta ads are one of the best tools we have, for an affordable cost, to reach your ideal customer – right where they are at! This episode is all about my current Facebook and Instagram ads, what I am running and why. 🚀 Are You a Small Online eCommerce Brand or Service-Based Business? 🚀 Whether you're just starting...

In the meantime! I was prompted today to create a post-purchase email flow for my brand new subscriber custsomers. In this episode I share three of my Klaviyo email flows for customers and leads that encourages and fosters a connection with my them, in the meantime, while they are waiting for something like an order to arrive. What ways do you nurture your customers or leads, in the meantime? Are...

My Boxing Day 2023 revenue was up 2400% from 2022 - crazy! More importantly though is a SALE, at any time of year, when planned strategically, is good for your business as well as your customers. There are many great reasons to run a sale - listen in to why I love strategically planned sales for my online business. Are you a small online product business, or just starting out, and balancing it all...

Are you starting out in eCommerce in Australia? Use my criteria to validate your niche idea! Join me in this new series for the first episode all about researching your niche. After selling a Shopify brand in late 2023, I am starting a new one in 2024. This episode is my first step in researching a new niche for a potential new business. 🚀 Are You a Small Online eCommerce Brand or Service-Based B...

My email marketing flows have contributed a 13% average to my total Shopify revenue – on automatic! Updating my Klaviyo Flows as part of my January strategy work! This is super valuable work – do it once and let it work for in the background everyday. 🚀 Are You a Small Online eCommerce Brand or Service-Based Business? 🚀 Whether you're just starting out or already established, balancing famil...

This is episode three of a three-part series all about planning for 2024! Take the opportunity to use these episodes to get your head into 2024 and dive into some strategy to get your business on the right path this year! 🚀 Are You a Small Online eCommerce Brand or Service-Based Business? 🚀 Whether you're just starting out or already established, balancing family, a career, and a business ca...

This is episode two of a three-part series all about planning for 2024! Take the opportunity to use these episodes to get your head into 2024 and dive into some strategy to get your business on the right path this year! 🚀 Are You a Small Online eCommerce Brand or Service-Based Business? 🚀 Whether you're just starting out or already established, balancing family, a career, and a business can...

This is episode one of a three-part series all about planning for 2024! Take the opportunity to use these episodes to get your head into 2024 and dive into some strategy to get your business on the right path this year! 🚀 Are You a Small Online eCommerce Brand or Service-Based Business? 🚀 Whether you're just starting out or already established, balancing family, a career, and a business can...

I tried tracking lots of data points in 2023; but it didn't really work for me. I have revised my KPIs for 2024 and want to share what I plan to track this year, and why... and encourage you to decide what data is important for your business this year and why! Are you a small online product business, or just starting out, and balancing it all with family or work? I think you’ll find my success...

I sold a business! Yep – one of my eCommerce brands that I started in 2020 I sold in November 2023. I have some tips on how to boost your business value from the sales agent I had. These tips are foundational systems and processes you can implement to make your eCommerce small biz more valuable as an asset for your family, or to maybe sell one day! Are you a small online product business, or just...

Encouraging feedback from customers, both good and bad feedback, is actually ALL good! We are in the unique position with our customers being small brands that we can validate our customer’s feedback and experience – far more than big brands! You don’t need to implement everything your customers suggest – but understanding that your success and your customer’s successful shopping experience are in...

Are you a small online product business, or just starting out, and balancing it all with family or work? I think you’ll find my success in building online business helpful as you carve out your own path in eCommerce. Everything I share on the podcast is my own experiences and learnings, from building two online brands in 2020, and successfully selling one in 2023 while continuing to grow the other...

Black Friday Sale period – my revenue increased by over 400% on 2022! I had to pivot and change and problem-solve as November went along, just like we all do everyday in our business. With a combination of organic social, Meta Ads, and email marketing I was really happy with my revenue results for this year. Join me and I hope you find some encouragement for your planning of Black Friday 2024 or y...

I started a subscription box 6 months ago - and have never looked back! Here are my Top 10 reasons why it's an amazing thing to add to your eCommerce business. Are you a product business, if you’re just starting out, I think you’ll find my experiences helpful as you carve out your own path in eCommerce. Sometimes we feel less alone when sharing the up and downs of building a business with some...

I spent some time planning out very broad promotions for my customers in 2024 and you won’t believe the reason why this sort of promotion planning is important – it’s actually not about the specifics of the promotion at all! It is about being in the right place at the right time for when your customers are ready to buy. Get this easy 20min - 2024 planning exercise done this side of Christmas; you...

There is a difference between strategy and worrying… that may sound obvious but I got caught recently thinking I was doing some deep thinking, strategy work, but I was really just worrying and this is how I knew the difference. Are you a product business, if you’re just starting out, I think you’ll find my experiences helpful as you carve out your own path in eCommerce. Sometimes we feel less alon...

Did you do anything for BFCM weekend in 2022? I did, but only very small, it was my first time as a small biz owner running a SALE during this crucial holiday weekend. Here are my plans for this year - maybe it will encourage you to get something planned out and locked-in... if you haven't already. Are you a product business, if you’re just starting out, I think you’ll find my experiences help...

When did you last do a packaging audit? This is an update episode to one of my most popular – E002 – all about what I use for packaging my small product biz. Are you a product business, if you’re just starting out, I think you’ll find my experiences helpful as you carve out your own path in eCommerce. Sometimes we feel less alone when sharing the up and downs of building a business with someone el...

Do you know the difference between solving something in your business, and doing something in your business? I had two interesting interactions recently, one with a TikTok creator, one with a good friend, that really highlighted this topic for me. Listen in to what happened and see where you recognise your mindset is at currently. Are you a product business, if you’re just starting out, I think yo...

This episode is all about how my September 2023 Subscription Box Open Cart ended up - what I did and was happy about - and would do again... tune in for some ideas on making your customers (sub box or not) feel like VIPS. Are you a product business, if you’re just starting out, I think you’ll find my experiences helpful as you carve out your own path in eCommerce. Sometimes we feel less alone when...

I have two milestone achievements to share today that I'm so proud of after 3 years running an online business. I'll tell you what they are - what can you celebrate today when you take a minute to see how far you have come? Are you a product business, if you’re just starting out, I think you’ll find my experiences helpful as you carve out your own path in eCommerce. Sometimes we feel less...

I am mid launch of some new subscriber places for my Subscription Box with 1/3 of my waitlist signing up! That's 30%! Let me share what's happening, in real time, and what I think is working well with email marketing and social media. Are you a product business, if you’re just starting out, I think you’ll find my experiences helpful as you carve out your own path in eCommerce. Sometimes we...