Aussie Online Growing on Shopify

Meta is a very different platform in 2024 than it was in 2023, and that has been true for several years. So what are my plans for Black Friday Ads on Facebook and Instagram? This episode is about my planned strategy for maximum sales in this crucial Christmas shopping season for 2024! 🌟 Small Aussie Brands Grow Online 📈 Does your business have a strong online presence? With my marketing expertis...

If you feel the online world saying you are missing “the magical secret sauce!” I want to encourage you that’s probably NOT true. I am on a bit of a rant today about the screenshots and data that flood the internet from gurus with their successes… that you can only get with them… Data is amazing for clarity and transparency – when you know how it was calculated and what the background of the creat...

I did this work and have doubled my Klaviyo Opt-In rate on my Shopify eCommerce Pop-up; you can too! I am continuing to drive more Top of the Funnel traffic to my website in the lead up to Black Friday shopping season – to convert warm leads at this big Christmas shopping event for 2024. Do you have a website pop-up? If you do when was the last time you checked the metrics of it and did a bit of a...

My Klaviyo Email Marketing Click Thru Rate and discovered my metric is 600% better than the average in my niche! What?! What did you achieve recently that you can stop and congratulate yourself for in growing your small Aussie biz today? You are staying in the growing a business game! We spend a lot of time on the issues and things we ‘need’ to do in our business… and not enough time celebrating w...

AI is everywhere hey! You are probably on the edges OR fully immersed in all the latest advances of AI in the small business world. To date though, many Aussie businesses have yet to experiment with AI. This is an editorial type episode on my opinion about the ever changing and attractive AI landscape when growing your online eCommerce business on Shopify or any other platform. I’m on a bit of a s...

🌟 Activate the Special Offer (expires end of September 2024) here: https://www.aussieonlinegrowingonshopify.com.au/offer 🚀 Check out more niche specific examples for your Small Aussie Business that will inspire how you can do a challenge to grow your website traffic, newsletter email sign-ups, and social media reach – ALL towards the end goal of more revenue and sales this Black Friday 2024! Che...

🌟 Activate the Special Offer (expires end of September 2024) here: https://www.aussieonlinegrowingonshopify.com.au/offer Special Offer from me! I have had a podcast now for over 2 years and can’t believe this is the first time I am running a special value offer for my listeners 😊 Listen in for how you can get 50% added value FREE to my Meta Ads Management Package – just for Aussie listeners! 🌟...

My BFCM revenue last year was up 500% on 2022 - so now is the time to get a BFCM strategy for 2024 brainstormed and formed! Yes it may still be early days… but I have been thinking about doing this work for several weeks now! As an encouragement to you - it is never too late to put something in place for the shopping season! Remember your customers and potential Shopify customers are going into th...

If you employ or contract a marketing agency, ask them some of these questions. It serves no one if you have no clarity on the goals you established with your agency and they are not giving you transparent data in return. Maybe they are working hard in the background, but if they are not communicating with you – how would you know that? So check out this list of questions I suggest asking your age...

Build these custom audiences in the back of Meta today – they are dynamic, so you only need to do this once, then update every few months. They will keep populating over time and are perfect for retargeting an audience on social media with cost effective Facebook and Instagram Ads. 🌟 Small Aussie Brands Grow Online 📈 Does your business have a strong online presence? With my marketing expertise a...

I need more customers! Or I need more sales! These are very common problems for us small online business owners. Often the customers and sales you want are not there simply because of a mathematical issue – not enough traffic to your website in the first place. This episode is rapid fire list of ideas you could try in your Shopify product business to get more traffic which equals more sales over t...

Sometimes when we are new in the online business world we feel like a sale “came out of the blue!” or the opposite and we expect because we have a website, customer and sales should just come to us! Neither of these is realistic or true. Your growing success in ecommerce in Australia is off the back of your consistent work in areas you can experiment and measure and replicate. So, if you received...

Do you wonder what tasks are growth centred when you sit down to work on your business? This is one of the hardest things we do as business owners deciding what work is important and what isn’t. This is my Umbrella Strategy and I have 4 umbrellas to share with you today that have contributed to my steady online growth in my own eCommerce brands over the last several years. I hope this helps you st...

When is the last time you gave yourself a payrise? Here are 5 ways to pay yourself more in your small online business in Australia. Try one of these today to combat the rising cost of living, or even to start paying yourself if you are not currently.   🌟 Small Aussie Brands Grow Online 📈 Does your business have a strong online presence? With my marketing expertise and proven success in scaling o...

Looking for a new way to celebrate and thank you customers? Appreciation for our customers is a lot of fun – I love to give customers thank you gifts. Using the segments feature inside the Shopify Customers menu is a fun way to run a thank you initiative with your own customers too!   🌟 Small Aussie Brands Grow Online 📈 Does your business have a strong online presence? With my marketing expertis...

🚀 Are you getting bombarded with adverts on socials and in your inbox 📧 from gurus promising the secret sauce to your business success 💼? I can’t believe how much this has been happening to me lately as I work on building out the social channels for my podcast 🎙️. Some of these eCommerce and online business ideas 💡 are good, of course – but very rarely are they actual strategies – they’re tact...

🚀 Have you noticed any changes in your email deliverability score recently? 📉 I discovered that Google's updates earlier this year negatively affected my Klaviyo email marketing efforts. 📧 In this episode, I’ll walk you through what I found and how I fixed it over the past 90 days. 🛠️ You can follow these steps too and boost your revenue from email marketing for your online store! 💰.   🌟...

🚀 Today's Insight: Top Facebook Ads Mistakes. I've observed common errors in beginner Ad Accounts on Facebook. Whether you're starting with a new business, pixel, or Ad Account, some mistakes aren't costly 💸, but others might drain thousands from your budget! 💰 Save this advice if you're a newbie advertiser on Meta to avoid these costly errors. 🛑 🌟 Small Aussie Brands Grow...

Do you need more customers? 🤔 Often the problem of ‘new customers’ starts at the top of the marketing funnel with more leads! 🔝 Even in an eCommerce store – leads are an important way to identify, serve, nurture, and grow your ideal customer audience or a warm audience! 🌱🛒 I used a Facebook Group Challenge in February 2024 as a lead generation exercise. 📅💬 In this episode, I share my results...

Do you know what metrics are worth tracking and what aren’t? 🤔📊 I have spent over $80K of my own cash 💸 learning the intricacies of how Meta advertising works and what Facebook or Instagram metrics really matter for small business owners 📈 and what ones that really don’t 🚫. Join me as I share my Top 5 metrics I use when doing a client ad account audit 📝 that you can check your own ad perform...

If you are procrastinating on creating social media content – this episode is for you! Let me share a client’s content calendar 📅 that they had me build! These ideas should help you with implementing your own social media strategy 📈. Let’s ditch the overwhelm together and just get it done today 💪. Social media is one of your marketing tools for lead generation 🔍 – let’s spend some time on the...

If you are starting out with Facebook Ads, maybe trying to decide if you want to spend money on Meta, maybe you have spent money before and it has been a disaster! This episode is a look at a client’s Ad Account and some common mistakes businesses make when advertising on Meta. Let’s take a look!   🚀 Are You a Small Online eCommerce Brand or Service-Based Business? 🚀 Whether you're just star...

I feel I am at a crossroads with deciding how to continue growing my brand and connecting with potential customers/clients online. 🤔 Do you share your face as the brand of your business? Where is the line in the sand between sharing a real business owner and connecting with our customers vs living our lives out in the online space? 🌐   🚀 Are You a Small Online eCommerce Brand or Service-Based B...

🌟 Do You Have Plans for Your Inventory? 🌟 🤔 Are you sure you can turn your existing inventory into 💰💰💰 for your business? This episode is all about my system of inventory management – I call it my "Bucket System". If you work with products in your business, this episode will be incredibly helpful for planning your inventory purchases. Knowing there is a system in place will help yo...

If you are new to eCommerce or online business in Australia, do you have a blog? Blogging for beginners in building an online business or brand is a must in my opinion! This episode is all about blogging to boost your SEO, the trust of your new brand with your customers, potential clients, and leads. Are you a small online product or service-based business, or just starting out, and balancing it a...