Attributed - A podcast by Dreamdata

On this episode of Attributed Lars Grønnegaard is a guest on The SaaS Podcast hosted by Omer Khan. In this episode, you'll learn: How Dreamdata's founders navigated pivots, setbacks, and defining moments while searching for their ideal customer profile. Why focusing on a specific ICP is crucial for early-stage startups aiming to gain traction and scale, and the consequences of not having one. How...

In marketing operations (MOps), a thriving community provides a platform for professionals to share insights, best practices, and innovative strategies, which can be essential to the success of your MOps strategy. We’re hosting Mike Rizzo, a Founder and CEO of MarketingOps.com to discuss just how valuable a community can be for MOps. He’ll share insights into: - The MOps community's current status...

Mastering the art of social selling has become essential for success in B2B sales. Daniel Disney, Founder of The Daily Sales and LinkedIn Growth Consultant is joining us to share invaluable insights and strategies for taking your sales efforts to new heights using AI. Daniel will cover the following key points: - How to create even better content for your prospects - Leveraging AI Shortcuts - Mast...

On this episode of Attributed Lars Grønnegaard is a guest on the Attribution Nation Podcast hosted by Drew Smith.  Lars Grønnegaard, CEO of Dreamdata, shares insights on fostering creativity throughout an organization, even when it can't be quantified, and emphasizes the importance of having a marketing co-founder in every company. Follow Lars Grønnegaard on LinkedIn: https://www.linkedin.com/in/l...

Join us for an episode featuring < Chris Walker, a visionary leader revolutionizing B2B marketing. As Chairman of Refine Labs and CEO of Passetto, Chris has achieved remarkable success, reshaping how businesses engage with their audiences and unlocking eight-figure revenue in less than three years. In this session, Chris will unveil overlooked strategies to accelerate pipeline and revenue growt...

Communities are one of the surest routes to sustainable growth, yet marketers often grapple with the challenge of engaging and building a community.  Join Colin Campbell, Director of Community at Pavilion and former Director of Community at Outreach.io, as he unveils the secret behind transforming a mere marketing audience into a thriving community phenomenon. Colin will delve into the strategies,...

Join Guillaume ‘G’ Cabane, HyperGrowth Partners co-founder, ex-VP Growth at Segment, Drift and Gorgias, to unpack some of the secrets behind innovative SaaS growth strategies. G will look back at his experience at the cutting-edge of growth with some of the biggest names in B2B SaaS to explore: - The stages of growth - SMB vs Enterprise - Growth channels - Your tech stack and growth - Experimentat...

Andrew Davies, CMO at Paddle, is joining us again for a conversation on all things memorable marketing. Don’t miss out on some great insights on the value of memorable marketing, and some tips on how you can make your marketing stand out!  Follow Andrew Davies on LinkedIn: https://www.linkedin.com/in/andjdavies/ Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/...

Sometimes you come across a company that does things differently. Cledara is one of those. They’ve just become the stadium sponsors of Cambridge United Football Club We are sitting down with Brad van Leeuwen, the Co-Founder and COO of Cledara, to talk about the connection they’ve made between sponsoring a football team and the success of a B2B software company. In this conversation, Brad will shar...

Join us with Jason Widup, to learn how you can achieve a jaw-dropping 10x increase in revenue within just three years! Jason is a demand marketing expert recognised for his transformative strategies in some of the B2B tech space’s biggest names, including VP of Marketing at Metadata.io and VP of Marketing Ops at Tableau, and Sr. Director Demand Gen & Marketing Ops at Getty Images. In our conve...

There’s no hiding the rise of RevOps as a core function of B2B go-to-market. RevOps transforms how businesses align sales, marketing, and customer success to maximise revenue growth. In this episode with RevOps pro Rosalyn Santa Elena, we’ll shed more light on what RevOps does, how it does it and why it matters to B2B marketers. Follow Rosalyn Santa Elena on LinkedIn: https://www.linkedin.com/in/r...

Allbound is a strategy Alex Olley, co-founder and CRO at Reachdesk has been adopting for some time now. It works! But how? Why? Who needs to be involved? Allbound is a revenue-centric strategy that transforms the sales-marketing dynamic across your entire organization. In this live event, we will discuss how Allbound redefines traditional metrics, focusing on revenue rather than MQLs. Discover act...

In an era where visual content dominates the digital landscape, understanding how to leverage AI-generated images is not just advantageous but essential. Drew Brucker, Founder at Brainchild will delve into the revolutionary realm of AI-generated images and their transformative impact on marketing and branding strategies. Key Learnings: - Creative Inspiration: Learn how AI sparks creativity, provid...

LinkedIn recently launched its brand-new Conversions API, enabling businesses to send conversion data straight back to the LinkedIn Ads Campaign manager. As one of just three official launch partners, we’re proud to be helping B2Bs make use of this powerful feature and help bring their Cost per Action down by up to 20%. We’ve invited Yeehooi Tee from LinkedIn to discuss all the details of this awe...

Seems like we started to attend so many events these days! But do they bring ROI? Kate Hammitt, CMO at Splash, will uncover the magic of in-person events in driving business growth. Kate's expertise is your golden ticket to success! She'll walk us through the art of Event-Led Growth, revealing the game-changing strategies that can accelerate your sales pipeline, elevate your brand, and bolster you...

AI is all over the place. And who is the better company to help us understand the possibilities of it than Jasper! Can Revenue be Automated? - yes Can AI power that Automation? - yes but how? AI's transformative potential in this realm cannot be overstated, and this event is designed to shed light on the exciting possibilities it presents. We are excited to have Meghan Keaney Anderson, Head of Mar...

Are you ready to unlock the power of buyer intent? Then join Stephen Brennan, Partnership Manager at Dealfront to discover how decoding buyer intent can supercharge your targeting strategies and ensure your marketing efforts hit the mark every time. Stephen will explore the spectrum of intent types, from strong signals to the subtleties of weak intent and share practical insights to help you lever...

Whether you're hosting webinars, conferences, trade shows, or virtual gatherings, the potential to create meaningful connections and generate ROI from your events is great. However, to truly unlock the benefits, you must navigate the nuances of event strategy and, crucially, measure your ROI. Emelie Linheden, VP of Marketing at Younium, will join us and share her insights and strategies on how to...

Author and positioning extraordinaire April Dunford will be joining Dreamdata CMO Steffen Hedebrandt on this episode of Attributed on her highly anticipated book, "Sales Pitch." April is a renowned expert in the field of product positioning and sales strategy, and the insights in her 2019 “Obviously Awesome” have helped transform countless businesses across the globe. We will dive deep into the wo...

A big topic out here: LinkedIn presence for business growth. There are some basic tactics that you should be thinking about when planning your company's growth through LinkedIn social presence through your employees. Richard is the person we look up to for best practices on LinkedIn. This Session is going to be packed with information you’ll want to write down! Some of the topics we’ll cover: - Al...

Marketing, art or science? Renowned marketing scientist and best-selling author Byron Sharp joined us for this episode of Attributed to examine the “Scientific Laws of Marketing”. Byron will explore the scientific elements behind marketing, gazing into brand growth journeys, underlying buying behaviour patterns, and the memory structures that are key to effective marketing. Professor Byron will sh...

Metrics are the guardrails for marketing teams. They help marketing teams stay on the right track and get to their objective. The challenge, however, lies in discerning which metrics are the most relevant to your business and enable you to grow as efficiently as possible. Bill Macaitis Marketing Advisor and a former CMO and CRO of industry giants like Slack, Zendesk, and Salesforce, will share str...

On this episode of Attributed, you will learn from Cliff Simon's extensive experience as the CRO at Carabiner Group . Deep dive into the revenue operations world and its role in fueling community-driven growth. During this engaging session, we'll explore: - Community-Powered Revenue Strategies: discover how innovative organizations use the power of community to supercharge revenue growth. - Revolu...

On this episode of Attributed you will discover the secrets to startup success as we delve into the art of building predictable and repeatable revenue. We are sitting down with Lars Johan Bjørkevoll Founder and CEO at Scaleupxq who will share his experience of executing outbound sales strategies for over 130 growth companies and counting, and cover essential topics: - Choosing Outbound Sales for H...

Tune in to this episode of the Attributed Podcast, "Mastering Sales with Dreamdata Reveal!" Join Steffen Hedebrandt, co-founder and CMO, alongside Sander Luckow, EMEA & APAC Sales Team Lead, for an insider's look at Dreamdata's winning sales strategies. Discover how Dreamdata Reveal powers the team, learn their proven tactics for success, and gain insights into the product-driven sales process...