Attributed - A podcast by Dreamdata

B2B landing pages are failing – and it’s costing you leads. Join Tas Bober, a B2B SaaS landing page expert with 15+ years of experience managing 400+ websites, for a session on what’s going wrong and how to fix it. In today’s complex, non-linear B2B buying journeys, traditional landing pages fall short. Tas will show you how to create pages that meet buyer needs, deliver the right information, and...

In this special episode of Attributed, we’re featuring a conversation from Attribution Nation, where Steffen Hedebrandt, CMO and co-founder of Dreamdata, joined host Andrew (Drew) Smith to dive deep into multi-touch attribution. Steffen shares insights on building a strong attribution framework, driving organizational adoption, ensuring consistency with UTMs and campaigns, and much more. Tune in t...

Join us for a session with Emma Stratton, founder of Punchy and author of Make It Punchy. Emma has helped top B2B tech companies sharpen their positioning and messaging to stand out and sell more. In this conversation, hosted by Steffen Hedebrandt, we’ll explore: - How to craft messaging that resonates and drives action. - Why clarity and buyer-focused language are your ultimate marketing tools. -...

Join LinkedIn Ads expert AJ Wilcox, founder of B2Linked, as he shares 10 often-overlooked tips to help you get more from your LinkedIn Ads. These actionable best practices are designed to boost ad performance while keeping your costs in check. What You’ll Learn: - Proven strategies to increase reach and engagement on LinkedIn - How to scale your ad campaigns without inflating your budget - Exclusi...

The future of B2B marketing is here. What trends will define 2025? Which tactics will deliver measurable results? And how can you position your strategy to thrive in an ever-changing landscape? Join us for a panel discussion featuring top industry leaders as we explore the insights, tactics, and predictions you need to stay ahead. Meet the Panelists: Brad Diamandis – Vice President of Global Marke...

Join us for a session with Mandy McEwen, founder and CEO of Mod Girl Marketing and a leading LinkedIn strategist, as she shares high-impact, organic LinkedIn tactics for accelerating inbound marketing growth. Known for her expertise in helping businesses harness LinkedIn for non-paid lead generation, Mandy will dive into actionable strategies that any B2B company can leverage to boost visibility,...

We are joined by Alice de Courcy, CMO of Cognism, as she shares how using OKRs (Objectives and Key Results) can transform your marketing strategy. As a marketing leader at one of the fastest-growing B2B SaaS companies, Alice will teach us how she aligns OKRs with business goals to drive growth, foster collaboration, and achieve measurable results. Discover how to: - Set impactful, results-focused...

On this episode of Attributed we are sitting down with Michael Aagaard, an expert in Conversion Rate Optimization (CRO) with over 15 years of experience. Having collaborated with numerous companies and agencies, Michael has fine-tuned the art of boosting conversions through extensive research and data-driven strategies. Michael will tell you all the secrets every B2B company needs to know to eleva...

Join us for an interview with Shaun Dix, a creative advertising and brand strategy expert at Ipsos. Shaun delves into what makes ads effective and shares valuable lessons B2B companies can learn from the "misfits" shaking up the industry. Discover the impact of creativity, bold thinking, and challenging the status quo to make advertising truly stand out. Shaun will show how B2B companies can harne...

During this episode joining us Kris Wojcik, Senior Performance Marketing Manager at AdConversion, as he shares insights on successfully running Reddit Ads for B2B companies. Kris, who has extensive experience running paid media for top B2B companies, will dive into real-world case studies, share lessons learned from his experiments with Reddit Ads, and discuss key strategies to leverage this platf...

In this session, we’ll be sitting down with marketing expert Kamil Rextin to reveal the untapped potential of YouTube advertising for B2B companies. We’ll uncover how YouTube ads can drive higher conversions, strengthen your pipeline, and elevate your overall marketing strategy. Kamil will dive into the power of video storytelling, the advantages of using YouTube as a top-of-funnel tool, and how t...

In this session with Timi Olotu, Chief Revenue Officer at CharlieHR, we’ll explore the key elements of building a successful B2B go-to-market strategy. In a world full of buzzwords and fleeting trends, Timi will spotlight what really counts—core fundamentals that fuel sustainable growth. From deeply understanding your audience to sharpening your market approach, this session offers practical insig...

During this exclusive Podcast episode, we are bringing together top B2B marketing leaders to discuss how to plan and budget for B2B marketing success in 2025. Learn how to stay ahead of the curve by forward-thinking approaches, savvy investment decisions, efficient budget allocation, and staying in tune with emerging trends. In this live session, our panel of industry experts will explore: - Key t...

We are thrilled to welcome back LinkedIn expert Richard van der Blom for a session on the latest tactics and proven strategies in social selling. Discover how to optimize your LinkedIn presence to generate leads, build lasting relationships, and drive measurable business results. Richard will reveal his latest insights on LinkedIn's algorithm, share actionable tips for content creation, and demons...

On this episode of Attributed, Steffen Hedebrandt, Co-Founder and CMO of Dreamdata.io is a guest on The RevOps & ABM Alignment Podcast hosted by Romeo Mann.  Steffen shares his journey in B2B marketing, from his early career to his current role, where he helps companies make sense of their go-to-market data and drive growth. He discusses his experience scaling businesses like Upwork and Airtam...

Discover the secrets to skyrocketing revenue from $20M to $200M in Annual Recurring Revenue (ARR) with Nicolas Algoedt, Vice President of Marketing at Insider. With a proven track record of driving exponential growth, Nicolas will share five key insights that have been pivotal in his journey as a marketing leader at one of the industry’s fastest-growing companies. Nicolas will dive deep into the s...

Managing a high ad spend in B2B marketing and ensuring effective allocation of the budget across multiple channels while maintaining a high ROI is not for the faint-hearted. We are sitting down with Alex Venus, the Head of Digital and Web at Personio, who will share his expert insights on managing a seven-figure monthly ad spend in B2B marketing. We will cover essential habits and frameworks for s...

The first 180 days at a new job are critical for long-term success, especially for high-level executives like CMOs at large B2B enterprises. In this short period, new CMOs must build trust with colleagues and partners, prove their problem-solving abilities, identify and address marketing gaps, effectively land new target accounts, and align with the company’s brand image. Frida Ahrenby, CMO at Ril...

Multi-threading may be the game-changer you need to engage multiple stakeholders and close deals successfully. Krysten Conner, an AE mentor with experience at Salesforce, Tableau, and Outreach, joined us for a session on multi-threading in sales and marketing. Discover Krysten’s multi-threading strategies to conquer complex deals. Follow Krysten Conner on LinkedIn: https://www.linkedin.com/in/krys...

B2B positioning is the art and science of defining how a business's product or service stands out in a competitive market. We are sitting down with Anthony Pierri, co-founder of Fletch PMM to dive deep into the world of B2B positioning and explore the strategies that can make or break a B2B company's market presence. The Good: We will discover the winning tactics that have helped companies achieve...

We are joined by Mari Smith, known as "the Queen of Facebook", to talk about Meta as a B2B go-to-market channel. As a leading expert in Facebook marketing, Mari has worked with SMBs, major brands, and sales organizations to amplify their online presence and impact through Facebook, Instagram, and Messenger. In this session, we’ll cover: - Actionable strategies for leveraging AI to supercharge your...

On this episode of Attributed, we sit down with Robin Daniels to explore the rebranding success story of LMS365 - Zensai. Robin will walk through his experience and dive into the what, why and hows of rebranding, including: - The strategic vision behind the LMS365 rebrand - What pitfalls to avoid when rebranding - How rebranding can be a growth driver - The go-to-market tactics to consider when re...

Michelle J Raymond, founder of B2B Growth Co and leading expert in LinkedIn growth strategies, joined Laura Erdem on this episode of Attributed.  Drawing from her decades-long experience in B2B Sales and works “Business Gold” and “The LinkedIn Branding Book” Michelle delves into the intricacies of organically growing your LinkedIn company followers. Join us to discover proven strategies and action...

Tim Soulo, CMO from Ahrefs is joining us to delve into the growth activities that propelled Ahrefs to the remarkable milestone of $100M in ARR. Renowned for his expertise in digital marketing and SEO, Tim Soulo brings invaluable insights into the strategies, tactics, and challenges faced during Ahrefs' journey to becoming a market leader in the competitive landscape of SEO tools. In this session,...

In this session, we’re diving into marketing on limited resources with none other than Rand Fishkin, SEO wizard and founder of SparkToro. Rand will share invaluable insights on how businesses can achieve significant marketing impact without breaking the bank. Follow Rand Fishkin on LinkedIn: https://www.linkedin.com/in/randfishkin/ Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in...