Joanna Pineda
Associations Thrive
This is Associations Thrive, the podcast celebrating successful associations and their leaders. Listen in as top association executives tell all, revealing the creative and innovative ways they’re increasing their bottom line, serving their members, and reimaging their organizations. The Associations Thrive podcast is hosted by Joanna Pineda, CEO & Chief Troublemaker at Matrix Group International. Joanna’s personal mission and the mission of Matrix Group is to help associations and nonprofits increase membership, generate revenue and thrive in the digital space. We believe that every associati...
Author
Joanna Pineda
Category
Podcast website
Latest episode
Jul 2, 2026
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Episodes
37. Antonio Tijerino, CEO of the Hispanic Heritage Foundation, On Why It's Important to Be Naive and Impatient When Serving Your Constituents 25.05.2023 33:25
How do you celebrate Hispanic heritage all year long? How do you respond when a baby is separated from her mother at the border? What do you do when you realize agricultural workers are being asked to work without personal protective equipment? In this episode of Associations Thrive, host Joanna Pineda interviews Antonio Tijerino, President & CEO at Hispanic Heritage Foundation. Antonio introd...
36. Wendy-Jo Toyama, CEO of the American Academy of Hospice and Palliative Medicine (AAHPM), on Her Values and the Organization's Four Innovations 23.05.2023 34:08
How do you define your leadership values and how do you ensure they guide everything you do, from job hunting, to developing programs, recruiting members, and managing your staff? In this episode of Associations Thrive, host Joanna Pineda interviews Wendy-Jo Toyama, CEO of the American Academy of Hospice and Palliative Medicine (AAHPM). Wendy-Jo introduces AAHPM, talks about her journey...
35. Trevor Mitchell, Executive Director of American Mensa, on Why the Smartest People in the World Need a Community 18.05.2023 34:29
How do you serve a diverse membership that includes 3 year olds, 90 year olds, and everything in between? How do you make sure that your membership process maintains standards and is fair and equitable? How do you create new products and services that generate revenue and are true to the organization’s brand identity? In this episode of Associations Thrive, host Joanna Pineda interviews Trevor Mit...
34. Jeff Shields, President & CEO of the National Business Officers Association (NBOA), on Being a Native Digital Association 11.05.2023 35:28
What does it mean to be a digital native association? How do you expand membership within member organizations? How do you support your members in a post-pandemic world? In this episode of Associations Thrive, host Joanna Pineda interviews Jeff Shields, President and Chief Executive Officer, National Business Officers Association (NBOA). Jeff introduces NBOA, talks about his journey to becoming CE...
33. Dr. Ahmad Nooristani, Founder of the SLO Noor Foundation, on Creating a Medical Home for the Uninsured in San Luis Obispo and Santa Barbara 09.05.2023 25:51
What moves someone to found an organization that provides healthcare to the most vulnerable? How do you leverage relationships with healthcare providers to provide comprehensive care to patients? How do you sustain fundraising efforts all year long? In this episode of Associations Thrive, host Joanna Pineda interviews Dr. Ahman Nooristani, Founder of the SLO Noor Foundation and Savie Health Clinic...
32. Dan Berger, CEO of the National Association of Federally-Insured Credit Unions (NAFCU), on How to Stay Focused on Your Association's Mission 04.05.2023 29:42
How do you determine what your associations’ core services should be? And once identified, how do you stay committed to these core services? How do you identify adjacent markets and modify your governance to grow? In this episode of Associations Thrive, host Joanna Pineda interviews Dan Berger, President & CEO of the National Association of Federally-Insured Credit Unions (NAFCU). Dan introduc...
31. Bailey McMurray, Executive Director of the Illinois College of Emergency Physicians (ICEP) on How to Revamp Member Benefits and Make Membership Everyone's Job 02.05.2023 26:47
How do you support emergency physician members who are exhausted after three years of a pandemic? How do you revamp traditional member benefits, including an annual conference, publication and education? In this episode of Associations Thrive, host Joanna Pineda interviews Bailey McMurray, Executive Director of the Illinois College of Emergency Physicians (ICEP). Bailey introduces ICEP, talks abou...
30. Larry Hoffer, Executive Director, American Institute of Architecture Students (AIAS), on the Member Benefit He's Most Proud of 27.04.2023 36:08
What does it mean to be an association for students and run by students? How do you create member value and drive retention when your members turn over every few years? How do you advocate for student members in a rigorous profession that can be very hard on students? In this episode of Associations Thrive, host Joanna Pineda interviews Larry Hoffer, Executive Director, American Institute of Archi...
29. Wade Koehler, Executive Director, FCSI The Americas Division, on Creating Amazing Events and How His Podcast Became a Member Benefit 20.04.2023 36:52
Post-pandemic, what aspects of your organization do you revisit and change? In this episode of Associations Thrive, Wade Koehler, Executive Director or Foodservice Consultants Society International, the Americas Division, says EVERYTHING! Wade discusses: What foodservice consultants are and how they design commercial kitchens in every type of environment imaginable. Why FCSI launched a podcast. Ho...
28. Michael McDonald, President of SPESA, on Reimagining Their Conferences 13.04.2023 32:59
Did you know that every piece of clothing you own was hand sewn? What is the state of the garment industry in the US? In the world? How do you reinvigorate an executive conference and tradeshow? In this episode of Associations Thrive, Michael McDonald, President of the Sewn Product Equipment & Suppliers of the Americas (SPESA), introduces SPESA, talks about his journey to becoming Presid...
27. Sharon Kneebone, Interim Executive Director of AAPM, on Their Innovation Challenge and New Member Types 06.04.2023 26:45
What superpower do association and nonprofit CEOs need? Sharon Kneebone, Interim Executive Director of the American Academy of Pain Medicine (AAPM) says it’s GOVERNANCE. In this episode of Associations Thrive, Sharon introduces AAPM, talks about her journey to becoming ED of the association, and discusses: The different types of pain, including acute pain, chronic pain, psychological pain. The dif...
26. Patricia Montague, CEO of SNA, Says Ever Student Deserves a Nutrition Breakfast and Lunch 30.03.2023 23:47
How do you support your members when they’re busy serving students during a pandemic? How do you navigate the tightly regulated, political environment that your members operate in and advocate for more funds for school meals? In this episode of Associations Thrive, host Joanna Pineda interviews Patricia Montague, Chief Executive Officer, School Nutrition Association (SNA). Patti introduces the SNA...
25. Aaron Alejandro, Executive Director of the Texas FFA on Compelling Stories That Drive Donations 23.03.2023 31:24
How do you differentiate your organization in a crowded fundraising landscape where so many organizations are asking individuals and companies for support? How do you craft stories that are compelling and encourage action? In this episode of Associations Thrive, host Joanna Pineda interviews Aaron Alejandro, Executive Director of the Texas FFA (Future Farmers of America) Foundation. Aaron introduc...
24. Gretchen Steenstra, Chair and President of AWTC, on Creating a Thriving Association with an All-Volunteer Staff 16.03.2023 27:57
How do you create a thriving association with an all-volunteer staff? How do you create and maintain momentum as the organization grows and matures? How do we plan our professional and volunteer lives so our personal lives don’t get short-changed? In this episode of Associations Thrive, host Joanna Pineda interviews Gretchen Steenstra, Chair and President of Association Women Technology Champions...
23. Glynis Harvey, CEO of AIUM, on Reimagining Your Annual Conference 09.03.2023 23:32
Can bubbles and Clark Kent glasses help you reimagine your annual conference? How does future planning help you get you where you want your organization to be in 2030? In this episode of Associations Thrive host Joanna Pineda interviews Glynis Harvey, CEO at American Institute of Ultrasound in Medicine (AIUM). Glynis introduces AIUM, shares her journey through nearly every department at AIUM, and...
22. John Segota, Executive Director of NAGC, on their Hybrid Event Strategy 02.03.2023 33:20
In this episode of Associations Thrive, host Joanna Pineda interviews John Segota, Executive Director of the National Association for Gifted Children (NAGC). John introduces NAGC, talks about his journey to becoming Executive Director of NAGC, and how NAGC membership is increasing after a steady decline in the past few years. John discusses: How he became interested in the nonprofit sector. How he...
21. Dave Jackson, Executive Officer at ASPET, on Open Access for Journals and a New Advocacy Function 23.02.2023 24:10
In this episode of Associations Thrive, host Joanna Pineda interviews Dave Jackson, Executive Officer of the American Society for Pharmacology and Experimental Therapeutics (ASPET). Dave introduces ASPET, talks about his journey to becoming Executive Officer at ASPET, and how ASPET is seeing an increase in membership after five years of membership decline. Dave discusses: How he became interested...
20. Rhea Steele, Chief of Staff and VP of Strategy & Governance at SNA, on DEI Recruiting That Works 16.02.2023 30:55
How do you support your members when the world shuts down but your school foodservice members have to work doubly hard to take care of students? How do you diversify your leadership to reflect the diversity of your membership? How do you re-organize your association to meet the needs of your members post-pandemic? In this episode of Associations Thrive, host Joanna Pineda interviews Rhea Steele, C...
19. Associations Thrive - Tori Miller Liu, President and CEO of AIIM, on New CEO's Listening Tour 09.02.2023 24:36
What does the first 90 days of a CEO journey look like? How do organizations improve their performance by transforming the way they manage their information? Who should be in charge of data management at organizations? How do you reimagine an association in a dynamic industry characterized by a “rising tide of information chaos?” In this episode of Associations Thrive, Matrix Group CEO Joanna Pine...
18. Associations Thrive - Shawn Boynes, CEO of ACA, on the Interstate Counseling Compact 02.02.2023 25:42
How do you step into the shoes of a longtime, much beloved CEO? How do you create value for longtime members and struggling members? How do you ensure that your organization’s governance is still the right fit for your organization? In this episode of Associations Thrive, Matrix Group CEO Joanna Pineda interviews Shawn Boynes, CEO of the American Counseling Association (ACA). Shawn introduces ACA,...
17. Associations Thrive - Tim Brink, CEO of MCAA, on Creating Community Among Members and Partner Associations 26.01.2023 30:34
How do you create community within a trade association when the members are often competitors to one another? How do you create value so that members see your association as one that helps them succeed, make money, and stay out of trouble? In this episode of Associations Thrive, Matrix Group CEO Joanna Pineda interviews Tim Brink, CEO of the Mechanical Contractors Association of America (MCAA). Ti...
16. Associations Thrive - Rick DellaRatta, Founder of Jazz for Peace on His Funraising Model That Drives Awareness 19.01.2023 36:46
How do you rejuvenate and reward your longtime donors? How do you attract celebrities and sponsors to your organization and events? In this episode of Associations Thrive, host Joanna Pineda interviews Rick DellaRatta, Founder, Jazz for Peace. Rick talks about the founding of Jazz for Peace, explains how he learned how to put on events by participating in gigs while studying at the New England Con...
15. Associations Thrive - Rick Grimm, CEO of NIGP, on a Talent Council That Recruits Volunteers Leaders All Year Long 12.01.2023 34:25
How do you create a volunteer structure that allows members to volunteer in the way that matches their time, expertise and interests? How do you make sure that your boards and committees have the expertise they need to tackle their initiatives? In this episode of Associations Thrive, host Joanna Pineda interviews Rick Grimm, CEO of NIGP. Rick introduce NIGP, shares his journey to becoming CE...
14. Associations Thrive - Christina Lewellen, Executive Director of ATLIS, on How Governance Powers Her Association 05.01.2023 30:27
What does it mean to have a contemporary culture? How do you avoid massive turnover and burnout in today’s challenging workplace environments? How does governance fuel an organization? In this episode of Associations Thrive, host Joanna Pineda interviews Christina Lewellen, Executive Director of The Association of Technology Leaders in Independent Schools (ATLIS). Christina introduce ATLIS, s...
13. Associations Thrive - Vince Talucci, CEO of the IACP, on Going Global and Redefining Membership Eligibility 29.12.2022 34:37
How do you expand your membership when many people who could be members don’t know it? How do you support your membership when they are called upon to solve society’s ills? How do you communicate your value and relevance and thrive as an organization? In this episode of Associations Thrive host Joanna Pineda interviews Vince Talucci, Executive Director and CEO of the International Association of C...
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