Joanna Pineda

Associations Thrive

Business EN ↓ 187 episodes

This is Associations Thrive, the podcast celebrating successful associations and their leaders. Listen in as top association executives tell all, revealing the creative and innovative ways they’re increasing their bottom line, serving their members, and reimaging their organizations. The Associations Thrive podcast is hosted by Joanna Pineda, CEO & Chief Troublemaker at Matrix Group International. Joanna’s personal mission and the mission of Matrix Group is to help associations and nonprofits increase membership, generate revenue and thrive in the digital space. We believe that every associati...

Author

Joanna Pineda

Category

Business

Podcast website

www.matrixgroup.net

Latest episode

Jul 2, 2026

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Episodes

62. Jeffery Beckham, CEO of Chicago Scholars, on Helping First-Generation College Students Achieve Their Dreams 19.10.2023

How do you change life outcomes for promising students who aren’t necessarily college-bound and desperately need a chance? What’s really working to help students navigate high school and college successfully? In this episode of Associations Thrive, host Joanna Pineda interviews Jeffery Beckham Jr., CEO, Chicago Scholars. Jeffery discusses: In Chicago, there can be up to a 30% life expectancy gap b...

61. Tom Morrison, CEO of MTI, on Running to Meet Member Needs, and the MTI Strong Rebrand 12.10.2023

How do you create a culture that moves lightning fast to respond to member needs? How do you get your Board to make decisions quickly? How do you convey to potential members that they are stronger when they are part of your organization? In this episode of Associations Thrive, host Joanna Pineda interviews Tom Morrison, CEO of the Metal Treating Institute. Tom discusses: The importance of his memb...

60. Rich Yep, Interim CEO of SWANA, on what it takes to be a great association CEO, and the value of the CAE designation 05.10.2023

What does it take to be an association CEO these days? When was the last time your organization performed an assessment of your board and board members? In this episode of Associations Thrive, host Joanna Pineda interviews Richard Yep, Interim Executive Director/CEO, The Solid Waste Association of North America (SWANA). Rich discusses: When and how a chief executive should decide that it’s time to...

59. Josie Hernandez, Board President of Association Latinos, on Celebrating and Promoting Members 28.09.2023

Every organization has DEI targets and goals; where do they find promising members, staff and leaders? How do we create structures and programs that truly uplift members? In this episode of Associations Thrive, host Joanna Pineda interviews Josie Hernandez, Board President, Association Latinos. Josie discusses: How and why Associations Latinos was born. The significance of Hispanic Heritage Month....

58. Darian Rodriguez Heyman, CEO of Helping People Help, on What It Really Takes to Fundraise Well 21.09.2023

Why do so many nonprofit executives leave the sector within five years? Hint: fundraising and boards.  In this episode of Associations Thrive, host Joanna Pineda interviews Darian Rodriguez Heyman, Founder at Helping People Help, Author, and former Executive Director of the Craigslist Foundation and the NUMI Foundation. Darian discusses: Why so many nonprofit executives leave the sector and h...

57. Melanie Gottlieb, Executive Director, American Association of Collegiate Registrars & Admissions Officers (AACRAO) on Birthing a Profession and Their Most Inclusive Strategic Planning Process Yet 14.09.2023

In this episode of Associations Thrive, host Joanna Pineda interviews Melanie Gottlieb, Executive Director at the American Association of Collegiate Registrars & Admissions Officers (AACRAO) .  Melanie discusses: How AACRAO was established in 1910, which makes AACRAO the oldest higher education association in the US.  The journey from being an admissions officer and active AACRAO mem...

56. Joanna Fawzy Doran, CEO of Triage Cancer, on Helping Cancer Patients Navigate Their Legal Rights 07.09.2023

How do you help cancer patients navigate their legal rights? How do you spread the word about your services so all Americans with cancer can get the support and education they deserve? In this episode of Associations Thrive, host Joanna Pineda interviews Joanna Fawzy Doran, CEO at Triage Cancer. Joanna discusses: The legal and practical issues associated with having cancer, including access to hea...

55. Kelli Baxter, Executive Director of the American Translators Association (ATA) on How AI is Disrupting and Transforming Their Profession 31.08.2023

How do you help members navigate their professional landscape whe AI is disrupting it in a big way? What contributes to the launch of a new, virtual conference post-pandemic? In this episode of Associations Thrive, host Joanna Pineda interviews Kelli Baxter, Executive Director at the American Translators Association (ATA) . Kelli discusses: The difference between a translator and an interpreter. H...

54. John Tramontana, CEO of the Michigan Veterinary Medical Association (MVMA), on Listening to His Members and the Changing Demographics of Veterinarians 24.08.2023

How do you use data to identify membership trends? Are you listening to what your members are saying about their needs and desires?  In this episode of Associations Thrive, host Joanna Pineda interviews John Tramontana, CEO at Michigan Veterinary Medical Association (MVMA).  John discusses: How MVMA promotes and advances veterinary medicine throughout Michigan. The diverse environments i...

53. Lisa Salberg, Founder and CEO of the Hypertrophic Cardiomyopathy Association (HCMA), on Her Most Important Member Benefit and Self-Care for Founders 17.08.2023

What inspires someone to start a nonprofit dedicated to a specific medical condition? How do you help patients advocate for their care and navigate the insurance system? How do you care for yourself when caring for others? In this episode of Associations Thrive, host Joanna Pineda interviews Lisa Salberg, Founder and CEO of the Hypertrophic Cardiomyopathy Association (HCMA). Lisa discusses: What H...

52. Chuck Ingoglia, CEO of the National Council for Mental Wellbeing, on Mental Health First Aid and the new 988 Hotline 10.08.2023

How do you support your members, who support everyone else’s mental wellbeing, during a pandemic? What is the new 988 hotline and why is it important? What is mental health first aid and who needs to be trained? In this episode of Associations Thrive, host Joanna Pineda interviews Chuck Ingoglia, President and CEO of The National Council for Mental Wellbeing or the National Council. Chuck introduc...

51. Todd Hauptli, CEO of the American Association of Airport Executives (AAAE), on Generating Significant Non-Dues Revenue and Aligning Staff Around a Shared Vision 03.08.2023

How do you support your airport executive members during a pandemic when travel drops by 94%? What does it mean to embrace non-dues revenue in a big way? How do you create and foster an entrepreneurial spirit among your staff? In this episode of Associations Thrive, host Joanna Pineda interviews Todd Hauptli, CEO of the American Association of Airport Executives (AAAE). Todd introduces AAAE, talks...

50. Lowell Aplebaum, CEO of Vista Cova, on How Governance Powers an Organization and His Phoenix Philosophy When It Comes to Committees 27.07.2023

How do you define governance for an association? How does governance power or constrain an organization? What are some things chief execs can do to improve their relationships with Board members? In this episode of Associations Thrive, host Joanna Pineda interviews Lowell Aplebaum, CEO of Vista Cova. Lowell introduces Vista Cova, talks about his journey to becoming founder and CEO of Vista Cover,...

49. Carly Boos, Executive Director of the CLL Society (Chronic Lymphocytic Leukemia), on Aligning All Activities with Your Strategic Plan 20.07.2023

How do you tie your strategic plan to everything that your organization undertakes? How do you manage the push and pull between mission and margin? In this episode of Associations Thrive, host Joanna Pineda interviews Carly Boos, Executive Director of the Chronic Lymphocytic Leukemia Society or CLL Society. Carly introduces CLL Society, talks about her journey to becoming the Executive Director, a...

48. Dr. Annise Mabry, Executive Director of the Dr. Annise Mabry Foundation, on Working with Law Enforcement to Prevent Another Ferguson 18.07.2023

What can research and statistics tell us about how to prevent another Ferguson? How does having a high school diploma change lives and communities? How do we improve community and law enforcement relationships and interactions? In this episode of Associations Thrive, host Joanna Pineda interviews Dr. Annise Mabry, Founder & Executive Director of The Dr. Annise Mabry Foundation. Annise introduc...

47. Bob Thomas, President & CEO of the Concrete Masonry & Hardscapes Association (CMHA), on Merging Two Associations and the New Concrete Masonry Checkoff Program 13.07.2023

How do two organizations with common members serve the industry better? When does it make sense to merge organizations? How do you ease the transition to a new, unified organization?  In this episode of Associations Thrive, host Joanna Pineda interviews Bob Thomas, President & CEO at Concrete Masonry and Hardscapes Association (CMHA). Bob introduces CMHA, talks about his journey to becomi...

46. Eve Lee, Executive Director of the American Orthotic and Prosthetic Association (AOPA), on the value of partnerships for amplifying messages and getting feedback from the field 06.07.2023

How do you use partnerships to amplify your message, get things accomplished and get feedback from the field? How do you shape state policies so that insurance companies cover more of what patients need to live their best lives? In this episode of Associations Thrive, host Joanna Pineda interviews Eve Lee, Executive Director of the American Orthotic and Prosthetic Association (AOPA). Eve introduce...

45. Allison Grealis, Founder & President of the Women in Manufacturing Association (WIM), on why WIM was founded, expanding in the US and globally, and what's really working to help women move up in their careers 27.06.2023

How do you expand your membership across the country and around the world? What’s really working to recruit women into industry, and help them move up in their careers? In this episode of Associations Thrive, host Joanna Pineda interviews Allison Grealis, President and Founder of the Women in Manufacturing Association (WIM). Allison introduces WIM, shares why and how she founded WIM, and the initi...

44. Johnnie White, CEO of ASA, on Expanding Membership, Promoting Public Awareness and Hybrid Meetings 22.06.2023

How do you expand the definition of membership so your association can grow? How do you promote your profession and designations to highlight your members’ professionalism? In this episode of Associations Thrive, host Joanna Pineda interviews Johnnie White, CEO of ASA, a professional society for appraisers. Johnnie introduces ASA, talks about his journey to becoming CEO, and then discusses the cha...

43. Tracie Hall, Executive Director of the American Library Association (ALA), on Navigating Political Debates and Putting on a Great Annual Conference 15.06.2023

How do you navigate a political topic like censorship when you have members on all sides of the debate? How do you evolve as an association when the environments that your members work in are changing so dramatically? In this episode of Associations Thrive, host Joanna Pineda interviews Tracie Hall, Executive Director of the American Library Association (ALA). Tracie introduces ALA, talks about he...

42. Jennifer Poff, Executive Director of the North State Building Industry Association Foundation, on How to Work with Community Organizations to Recruit Talent 13.06.2023

What’s the best way to work with community organizations to recruit and retain workers from underserved communities to benefit your industry? In this episode of Associations Thrive, host Joanna Pineda interviews Jennifer Poff, Executive Director from North State Building Industry Association Foundation. Jennifer introduces the Foundation, talks about her journey to becoming ED, and then talks abou...

41. The Rev. David Madison, Executive Director of the National Association of Episcopal Schools, on Creating Sticky Member Benefits, and Helping Member Schools with Governance and Episcopal Identity 08.06.2023

How do you meet the needs of a diverse membership that includes tiny preschools, tuition-free schools in an urban area, and large, K-12 schools in an affluent suburb? What does it mean to be an independent school that is also an Episcopal school attached to a parish or cathedral? In this episode of Associations Thrive, host Joanna Pineda interviews The Reverend David Madison, Executive Director of...

40. Jane Plitt, President of The National Center of Women's Innovations (NCWI), on the Founders of GPS, Frequency Hopping and Duct Tape 06.06.2023

How does a sharecropper become a pre-eminent mathematician who is able to map the world, thus paving the way for GPS? Where would we be without GPS today? Lost, for sure! In this episode of Associations Thrive, host Joanna Pineda interviews Jane Plitt, President of the National Center of Women’s Innovations (NCWI). Jane introduces the Center, talks about her journey to becoming President, and then...

39. Cynthia Young, Executive Director of the American Art Therapy Association (AATA), on Why Art is Good for Everyone and Professionalizing an Organization 01.06.2023

How do you professionalize an organization? When and how does a Board decide that an organization is ready for a large technology overhaul? And does color matter when it comes to conference merchandise? (Hint: the answer is yes!) In this episode of Associations Thrive, host Joanna Pineda interviews Cynthia Young, Executive Director of the American Art Therapy Association. Cynthia introduces AATA,...

38. Joe Sellers, General President of SMART, on Managing Diversity and Changing Culture 30.05.2023

Can one act of kindness change a person’s life forever? Joe Sellers says YES. In this episode of Associations Thrive, host Joanna Pineda interviews Joe Sellers, General President of SMART, the International Union of Sheet Metal, Air, Rail and Transportation Workers. Joe introduces SMART, talks about his journey to becoming General President, and talks about what SMART is doing to usher in a new er...

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