Joanna Pineda
Associations Thrive
This is Associations Thrive, the podcast celebrating successful associations and their leaders. Listen in as top association executives tell all, revealing the creative and innovative ways they’re increasing their bottom line, serving their members, and reimaging their organizations. The Associations Thrive podcast is hosted by Joanna Pineda, CEO & Chief Troublemaker at Matrix Group International. Joanna’s personal mission and the mission of Matrix Group is to help associations and nonprofits increase membership, generate revenue and thrive in the digital space. We believe that every associati...
Author
Joanna Pineda
Category
Podcast website
Latest episode
Jul 2, 2026
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Episodes
87. Deborah McKinnon, Executive Director of The American College of Trust and Estate Counsel (ACTEC), on Member Involvement, Institutes, and Education 18.04.2024 34:18
Entrepreneurs, small business owners, and immigrants want to transfer their businesses to their children. Trust and estate attorneys make those transitions happen. In this episode of Associations Thrive, host Joanna Pineda interviews Deborah McKinnon, Executive Director of the American College of Trust and Estate Counsel (ACTEC). Deborah discusses: Her career journey to becoming Executive Director...
86. Michael DiFrisco, Executive Director American Academy of Cosmetic Dentistry (AACD), on Accreditation, Retiring Members, and 11.04.2024 30:33
If your association went away tomorrow, what would be lost and who would miss it? In this episode of Associations Thrive, host Joanna Pineda interviews Michael DiFrisco, ED, American Academy of Cosmetic Dentistry (AACD). Michael discusses: How cosmetic dentistry is on the rise; brands like Invisalign have become household names. How cosmetic dentistry is not a recognized specialty, but cosme...
85. Joe Lindahl, CEO of Mission MSA, on Rebranding and Providing Support to Patients 04.04.2024 29:05
What do you do when your name no longer represents your organization? How do you create urgency among lawmakers and the public so that those you serve have a chance to live fulfilling lives? In this episode of Associations Thrive, host Joanna Pineda interviews Joe Lindahl, CEO of Mission MSA. Joe discusses: How Multiple System Atrophy is a rare neuro-generative disease that is a movement disorder...
84. Howard Pearl, CEO of Charitable Rides and Services (CARS) On Fundraising, Staff Enlightenment, and Why He Fell in Love with CARS 28.03.2024 30:49
Sometimes, donations to a non-profit can be burdensome for the organization. Many nonprofits lack the infrastructure to accept physical assets like cars and real estate. But automobile and real estate donations allow non-profit organizations to raise large amounts of money, and allow contributors to easily donate in a more significant way. In this episode of Associations Thrive, host Joanna Pineda...
83. Matthew Hughes, CEO of the World Affairs Councils of America (WACA) on Why World Affairs Should Matter to all Americans 21.03.2024 30:32
How do you set guidelines and parameters for contentious conversations to keep discussions civil? How do you bring voices to the table that have been historically excluded? In this episode of Associations Thrive, host Joanna Pineda interviews Matthew Hughes, CEO of the World Affairs Councils of America. Matthew discusses: How WACA is a trade association of Local Councils around the country that br...
82. James Thomas, Exec Director of the American Society of Home Inspectors (ASHI) on Association Decision-Making, Certification and Education 14.03.2024 32:11
What’s it like to work for a for-profit vs. nonprofit company? How do you support your members during boom times, as well as downtimes? In this episode of Associations Thrive, host Joanna Pineda interviews James Thomas, Executive Director of the American Society of Home Inspectors (ASHI). James discusses: When and why ASHI was founded. The value of certification for a home inspector, as well as me...
81. Laura Caputo, Executive Director of the Romance Writers of America (RWA) on DEI Controversies and Rebuilding Trust 07.03.2024 28:51
How do you rebuild trust in an organization? How do you bring back the members who previously felt excluded? How do you help your members navigate the AI landscape? In this episode of Associations Thrive, host Joanna Pineda interviews Laura Caputo, Executive Director of the Romance Writers of America (RWA). Laura discusses: How romance is the largest fiction genre. How RWA defines romance as a wor...
80. Meredith Gibson, CEO, Association for Women in Science (AWIS), on DEI and What's Really Changing Hearts and Minds 29.02.2024 30:55
What’s really working to change hearts and minds when it comes to diversity and inclusion? What’s the CEO journey like when you’ve been in an organization for a long time? In this episode of Associations Thrive, host Joanna Pineda interviews Meredith Gibson, CEO of the Association for Women in Science (AWIS). Meredith discusses: How she determined that what motivates her in her career is mission....
79. William Arnone, CEO, National Academy of Social Insurance, on the Value of Social Insurance and Why Need to Understand It and Protect It 15.02.2024 30:26
What is social insurance? Who does it benefit? Answer: Everyone! In this episode of Associations Thrive, host Joanna Pineda interviews William Arnone, CEO of the National Academy of Social Insurance. William discusses: What social insurance is – Social Security, Medicare, unemployment insurance and workers compensation. The US government pools risks across the entire country and then provides univ...
78. Jose Segarra, Executive Director of the Association of College and University Auditors (ACUA) on Nurturing Community and Focusing on Diversity to Create a Thriving Culture 08.02.2024 28:40
In this episode of Associations Thrive, host Joanna Pineda interviews Jose Segarra, Executive Director of the Association of College and University Auditors (ACUA). Jose discusses: Who ACUA members are: they are internal auditors in colleges and universities. ACUA members audit policies, procedures and compliances with these policies. How the rules around college athletes and the DEI programs that...
77. Pam Donahoo, CEO of America's Mortgage Banking Attorneys (USFN), on Supporting Members During the Pandemic, and Supporting the Next Generation of Members and Leaders 01.02.2024 23:35
How do you support your members when a lot of their work evaporates because of government regulations? How do you educate an entire ecosystem about your members’ work? In this episode of Associations Thrive, host Joanna Pineda interviews Pam Donahoo, CEO, America's Mortgage Banking Attorneys, aka USFN. Pam discusses: How she got introduced to associations because of her mother, who ran an associat...
76. Corey Rosenbusch, President and CEO of The Fertilizer Institute (TFI), on Geopolitical Turmoil, Staff Culture and Association Mergers 25.01.2024 41:25
What do a plane hijacking, the war in Ukraine, the COVID-19 pandemic, a hurricane in Louisiana and a deep freeze in Texas have in common? They all contributed to a crisis in the global supply of fertilizer! In this episode of Associations Thrive, host Joanna Pineda interviews Corey Rosenbusch, President and CEO of The Fertilizer Institute (TFI). Corey discusses: The critical importance of fertiliz...
75. Adam Levy, Executive Director of the American Cleft Palate Craniofacial Association (ACPA) on Servant Leadership, Advocacy and Reinventing Meetings 18.01.2024 28:57
How can servant leadership revolutionize an organization? How do you serve the needs of healthcare professionals AND patients and their families? How do you reinvent your conferences so they cater to the needs of members, and don’t focus on the venue? In this episode of Associations Thrive, host Joanna Pineda interviews Adam Levy, Executive Director of the American Cleft Palate Craniofacial Associ...
74. Dave Coriale, Kiki L'Italien, Joanna Pineda, Ben Muscolino and Dave Will Talking About Association Podcasts, Entrepreneurship and Reinvention 11.01.2024 41:33
Note: Be sure to listen until the very end, after the outro, for the bloopers. :-) This episode of Associations Thrive is a little different. Host Joanna Pineda had the opportunity to sit down with some of the top podcasters in the association industry. Dave Coriale, Delcor Technology Solutions and host of Reboot IT Kiki L’Italien, Association Chat and host of Association Chat Ben Muscolino,...
73. Juan Amador, Executive Director of SACNAS, on Culture, Assimilation, Mentoring, and Awards 04.01.2024 26:02
What does it mean to truly celebrate culture within the scientific community and why does it matter today? What role does mentoring play in shaping the careers of emerging scientists and leaders in STEM? In this episode of Associations Thrive, host Joanna Pineda interviews Juan Amador, Executive Director or the Society for Advancement of Chicanos/Hispanics & Native Americans in Science (SACNAS...
72. Looking Back on a Year of Associations Thrive Episodes with Leah, Joanna and Ray 28.12.2023 19:49
In this episode of Associations Thrive, host Joanna Pineda checks in with Leah Monica, Director of Marketing at Matrix Group International and Ray Stankiewicz, Director of Client Services. They look back on a year of Associations Thrive podcast episodes. They discuss: Their favorite podcasts, outside of Associations Thrive Episodes that stood out for them this year Episodes that surprised them Key...
71. Loretta DeLuca, CEO & Owner, DelCor Technology Solutions, Inc., on Staff Culture, Growth, and Keeping An Ear to the Ground 21.12.2023 25:29
How do you grow your company while maintaining relationships and quality? How do you stay on top of industry trends to be responsive to industry needs? In this episode of Associations Thrive, host Joanna Pineda interviews Loretta DeLuca, CEO & Owner of DelCor Technology Solutions (DelCor). Loretta discusses: Her beginnings in the association space and the founding of DelCor. How Delcor is run...
70. Marcie Finney, Executive Director, Cleveland Cord Blood Center (CCBC), on Doing Good Work and Creating a Great Place to Work 14.12.2023 28:51
How do you lead an organization that does great work AND is a great place to work? In this episode of Associations Thrive, host Joanna Pineda interviews Marcie Finney, Executive Director at the Cleveland Cord Blood Center (CCBC). Marcie discusses: What umbilical cord blood is and why we bank it. The differences between a private cord blood bank and a public cord blood bank. The life-saving t...
69. Blane Ruschak, President of The PhD Project, On Attracting Black, Hispanic and Native Americans to the World of Business Through Professors 07.12.2023 28:12
What’s really working to attract Black, Hispanic and Native American professionals to the world of business? In this episode of Associations Thrive, host Joanna Pineda interviews Blane Ruschak, President of The PhD Project. Blane discusses: His personal journey from auditor to recruiter to head of The PhD project. The importance of diversity in the business community and how The PhD project...
68. Khanh Vu, CEO, Society of Asian Scientists and Engineers (SASE), on Helping Members Develop Cultural Agility and Leadership Skills 30.11.2023 37:39
While Asian-Americans are well represented in the tech workforce, they are poorly represented in leadership positions, including tech leadership. How do we help Asian scientists and engineers move into leadership roles? In this episode of Associations Thrive, host Joanna Pineda interviews Khanh Vu, CEO & Executive Director of the Society of Asian Scientists and Engineers (SASE). Khanh discusse...
67. Julie Kresge, Executive Director, Erie County Bar Association (ECBA) on Doing Good and Implementing a New Strategic Plan 21.11.2023 27:05
How do you meet the needs of small and large firm members? How do you work alongside your state or national association to benefit your members, and remain distinct and relevant to members? In this episode of Associations Thrive, host Joanna Pineda interviews Julie Kresge, Executive Director of the Erie County Bar Association (ECBA). Julie discusses: Her unique and winding path to becoming an Exec...
66. Jimmy Williams, Jr., General President of the International Union of Painters and Allied Trades (IUPAT) on Equity, Inclusion and Membership Growth 14.11.2023 26:27
How do you evolve an organization that’s been around for over 100 years? How do you help members adapt to changing technology and industry conditions? In this episode of Associations Thrive, host Joanna Pineda interviews Jimmy Williams, Jr., General President of The International Union of Painters and Allied Trades (IUPAT). Jimmy discusses: His background in the trades as a fourth generation trade...
65. Tara Puckey, Executive Director of the Radio Television Digital News Association (RTDNA), on Seeing Opportunities in Disruption 09.11.2023 32:43
How do you reimagine an organization so that its governance and culture are transformed to meet today’s needs? How do you further reinvent a conference to help your organization stand out in a crowded meetings field? In this episode of Associations Thrive, host Joanna Pineda interviews Tara Puckey, Executive Director of Radio Television Digital News Association (RTDNA). Tara discusses: How she’s o...
64. Amy Melnick, Executive Director of the National Coalition for Hospice and Palliative Care, on the Power of Coalitions 02.11.2023 25:35
How do you convince organizations that they can accomplish more when they work together? How do you develop standards and practices that dozens of organizations agree to, adhere to, and train to? In this episode of Associations Thrive, host Joanna Pineda interviews Amy Melnick, Executive Director, National Coalition for Hospice and Palliative Care. Amy discusses: The difference between hospi...
63. Bonnie Ricci, Executive Director of the International Council Advancing Independent School Accreditation (ICAISA), on the Value of Accreditation 26.10.2023 27:02
How do you ensure that a school is serving students well and changing with the times? In this episode of Associations Thrive, host Joanna Pineda interviews Bonnie Ricci, Executive Director from International Council Advancing Independent School Accreditation (ICAISA). Bonnie discusses: How ICAISA is the accreditor of accrediting bodies for independent schools. What an independent school is. The va...
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